At a Glance
- Tasks: Lead the design of innovative ABM/ABX strategies and frameworks for a global cybersecurity leader.
- Company: Join Sophos, a top player in cybersecurity, protecting 600,000 organisations worldwide.
- Benefits: Enjoy remote-first work, competitive salary, and a vibrant team culture focused on innovation.
- Other info: Be part of a diverse team that values unique perspectives and fosters creativity.
- Why this job: Make a real impact by shaping AI-driven marketing strategies in a dynamic environment.
- Qualifications: 7+ years in B2B marketing with proven ABM/ABX leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert‑led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real‑time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response. Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next‑gen SIEM.
Role Summary
Sophos is accelerating toward a signal‑driven, AI-powered go‑to‑market. We need a senior operator who has built ABM or ABX programs before, understands the shift from static account lists to predictive, intent‑led orchestration, and can design the APJ framework from the ground up, fast. You will own the end‑to‑end ABX framework for APJ: account selection, tiering, buying group engagement, building AI‑augmented orchestration, and the measurement model that ties marketing activity to revenue outcomes. You will also lead a rotating portfolio of high‑impact special projects across events, analytics, and operations. This role sits at the intersection of regional and global.
What you will do
- ABX Strategy & Framework (Primary Focus): Design the Sophos APJ ABX framework from the ground up: ICP refinement, dynamic account tiering, buying group mapping, signal‑based prioritisation, orchestration model, and reporting cadence. Define and operationalise 1:1, 1:few, and 1:many motions aligned to sales priorities, pipeline targets, and account‑stage signals. Shift the program from static account lists to always‑on, signal‑driven targeting — using real‑time intent data to dynamically prioritise accounts and trigger personalised plays. Build buying group engagement strategies and partner across sales, demand generation, content, analytics, operations, and channel marketing to operationalise the framework.
- AI-Augmented Marketing Operations: Act as the AI practitioner for the APJ marketing team — identifying, piloting, and scaling AI tools across the ABX workflow. Leverage AI and predictive analytics capabilities within the existing stack to automate account prioritisation, content personalisation, and campaign optimisation.
- Cross‑Functional Leadership & Influence: Operate across local and global: drive regional execution on the ground while partnering with global teams. Influence without direct authority aligning regional field and sales teams and senior global stakeholders.
- Special Projects: Lead a rotating set of high‑impact projects across events, data, analytics, and operations. Scope will be defined collaboratively based on where the team needs the most leverage.
What you will bring
- 7+ years in B2B marketing, with proven ABM/ABX leadership at a mid‑to‑senior level.
- Demonstrated ability to drive influence in a matrixed, global organisation.
- Deep familiarity with ABM/ABX platforms and the broader GTM tech stack.
- Strong analytical capability: fluent in pipeline metrics.
- Excellent written and verbal communication.
- Hands‑on experience using AI tools within a marketing or GTM context.
Desirable
- Cybersecurity, SaaS, or enterprise technology industry background.
- Experience marketing to CISO, IT Director, or security buyer personas.
- Channel or partner marketing exposure.
- Familiarity with agentic AI tools or AI workflow automation.
- Experience in APAC or Japan market contexts.
Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. We encourage applicants who can contribute to the diversity of our team.
Data Protection
If you choose to explore an opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our Privacy Policy.
Senior Marketing Manager- ABM/ABX (6 month Contract) employer: Sophos Group
At Sophos, we pride ourselves on being a remote-first employer that fosters innovation and collaboration among our diverse team. Our commitment to employee wellbeing is reflected in our global initiatives, including fitness competitions, charity events, and monthly wellbeing webinars, ensuring a supportive work culture. With ample opportunities for professional growth and a focus on cutting-edge AI-driven marketing strategies, joining Sophos means being part of a forward-thinking organisation dedicated to making a meaningful impact in the cybersecurity landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager- ABM/ABX (6 month Contract)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Senior Marketing Manager- ABM/ABX (6 month Contract)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Sophos Group from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Sophos Group specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Sophos Group
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Sophos Group, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Sophos Group you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Sophos Group that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Sophos Group, so think on your feet and don't hesitate to showcase your creativity!
