At a Glance
- Tasks: Lead innovative marketing strategies and design AI-driven frameworks for account engagement.
- Company: Join Sophos, a global leader in cybersecurity with a dynamic and inclusive culture.
- Benefits: Remote-first work model, competitive salary, wellness initiatives, and community support.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in cybersecurity while shaping the future of marketing operations.
- Qualifications: 7+ years in B2B marketing with proven ABM/ABX leadership experience.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert‑led services. Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks. Its solutions combine machine learning, automation, and real‑time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response. Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies — including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next‑gen SIEM.
Role Summary
Sophos is accelerating toward a signal‑driven, AI-powered go‑to‑market. We need a senior operator who has built ABM or ABX programs before, understands the shift from static account lists to predictive, intent‑led orchestration, and can design the APJ framework from the ground up, fast. You will own the end‑to‑end ABX framework for APJ: account selection, tiering, buying group engagement, building AI‑augmented orchestration, and the measurement model that ties marketing activity to revenue outcomes. You will also lead a rotating portfolio of high‑impact special projects across events, analytics, and operations. This role sits at the intersection of regional and global.
What you will do
- ABX Strategy & Framework (Primary Focus): Design the Sophos APJ ABX framework from the ground up: ICP refinement, dynamic account tiering, buying group mapping, signal‑based prioritisation, orchestration model, and reporting cadence. Define and operationalise 1:1, 1:few, and 1:many motions aligned to sales priorities, pipeline targets, and account‑stage signals. Shift the program from static account lists to always‑on, signal‑driven targeting — using real‑time intent data to dynamically prioritise accounts and trigger personalised plays. Build buying group engagement strategies and partner across sales, demand generation, content, analytics, operations, and channel marketing to operationalise the framework.
- AI-Augmented Marketing Operations: Act as the AI practitioner for the APJ marketing team — identifying, piloting, and scaling AI tools across the ABX workflow. Leverage AI and predictive analytics capabilities within the existing stack to automate account prioritisation, content personalisation, and campaign optimisation. Build and maintain AI‑assisted workflows for signal monitoring and account scoring, personalised content and sequencing at scale, campaign performance analysis and optimisation loops.
- Cross‑Functional Leadership & Influence: Operate across local and global: drive regional execution on the ground while partnering with global teams. Influence without direct authority aligning regional field and sales teams and senior global stakeholders, navigating competing priorities across time zones and reporting lines.
- Special Projects: Lead a rotating set of high‑impact projects across events, data, analytics, and operations. Scope will be defined collaboratively based on where the team needs the most leverage.
What you will bring
- 7+ years in B2B marketing, with proven ABM/ABX leadership at a mid‑to‑senior level.
- Demonstrated ability to drive influence in a matrixed, global organisation.
- Deep familiarity with ABM/ABX platforms and the broader GTM tech stack.
- Strong analytical capability: fluent in pipeline metrics, comfortable in the data.
- Excellent written and verbal communication.
- Hands‑on experience using AI tools within a marketing or GTM context.
Desirable
- Cybersecurity, SaaS, or enterprise technology industry background.
- Experience marketing to CISO, IT Director, or security buyer personas.
- Channel or partner marketing exposure.
- Familiarity with agentic AI tools or AI workflow automation.
- Experience in APAC or Japan market contexts.
Ready to Join Us?
At Sophos, we believe in the power of diverse perspectives to fuel innovation. We encourage applicants who can contribute to the diversity of our team. All applicants will be treated in a fair and equal manner and in accordance with the law.
Senior Marketing Manager (6 month Contract) employer: Sophos Group
At Sophos, we pride ourselves on being a remote-first employer that champions innovation and collaboration in the cybersecurity space. Our vibrant work culture fosters diversity and inclusion, offering employees numerous opportunities for personal and professional growth through initiatives like employee-led networks and global wellbeing programmes. With a commitment to sustainability and community engagement, working at our Oxford headquarters or remotely provides a unique chance to contribute to meaningful projects while enjoying a supportive and dynamic environment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager (6 month Contract)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Leverage LinkedIn to its fullest! Make sure your profile is up-to-date and reflects your skills and experiences relevant to the Senior Marketing Manager role. Engage with content related to cybersecurity and marketing to get noticed by potential employers.
✨Tip Number 3
Prepare for interviews by researching Sophos and understanding their products and culture. Be ready to discuss how your experience aligns with their needs, especially around ABM/ABX strategies. Show them you’re not just another candidate, but someone who truly gets what they do.
✨Tip Number 4
Don’t hesitate to apply through our website! We love seeing candidates who are genuinely interested in joining us at Sophos. Even if you don’t tick every box, your unique experiences could be exactly what we need. So go for it!
We think you need these skills to ace Senior Marketing Manager (6 month Contract)
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with ABM/ABX frameworks. We want to see how your skills align with our needs, so don’t hold back on showcasing relevant projects you've led!
Showcase Your Analytical Skills:Since this role involves a lot of data-driven decision-making, be sure to include examples of how you've used analytics in past roles. We love seeing candidates who can confidently discuss pipeline metrics and their impact on revenue.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and avoid jargon where possible. We appreciate candidates who can communicate effectively, whether it's with an executive or a team member.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Sophos Group
✨Know Your ABM/ABX Inside Out
Make sure you’re well-versed in Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. Be ready to discuss your past experiences in building frameworks, not just running campaigns. Sophos is looking for someone who can design the playbook, so come prepared with examples of how you've done this before.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical capability, brush up on your pipeline metrics and be ready to discuss how you've used data to drive marketing decisions. Prepare to defend your numbers confidently, as you'll need to communicate effectively with sales and executive audiences.
✨Familiarise Yourself with AI Tools
Given the emphasis on AI in this role, make sure you have hands-on experience with AI tools relevant to marketing. Be prepared to discuss how you've integrated these tools into workflows, especially for account prioritisation and content personalisation. Sophos wants to see that you can leverage AI to enhance marketing operations.
✨Cross-Functional Collaboration is Key
This position involves working closely with various teams, so highlight your experience in cross-functional leadership. Be ready to share examples of how you've influenced stakeholders without direct authority and navigated competing priorities. Show that you can build a shared operating rhythm with different teams to keep projects moving forward.
