At a Glance
- Tasks: Create compelling video ad scripts for Meta, focusing on Amazon PPC solutions.
- Company: Join Sophie Society, a dynamic Amazon PPC agency with a creative edge.
- Benefits: Flexible work environment, competitive pay, and opportunities for professional growth.
- Other info: Collaborative team culture with room for creativity and innovation.
- Why this job: Make an impact by crafting engaging ads that resonate with Amazon sellers.
- Qualifications: Experience in direct-response video ad writing and knowledge of Amazon PPC.
The predicted salary is between 40500 - 49500 £ per year.
Sophie Society is hiring a Video Ad Copywriter / Creative Producer to create direct-response video ads for our Amazon PPC agency. Your primary responsibility will be turning our expertise, client results, offers, and creative ideas into compelling video ad scripts for Meta.
We’re looking for someone who understands Amazon and Amazon PPC well enough to write intelligently about the problems our customers face, while also having hands-on experience with Meta ads and direct-response creative. This is not a traditional video editor role. You won’t be expected to edit every ad yourself. Instead, you’ll own the creative from angle and script through production—developing concepts, writing hooks and scripts, preparing briefs, coordinating talent and editors, and making sure the final ad communicates the idea effectively.
What you’ll do:
- Develop direct-response video ad concepts for Meta based on our offers, customer pain points, client results, account data, and winning creative.
- Write persuasive, natural-sounding video ad scripts aimed at Amazon sellers and brands.
- Develop multiple hooks, angles, and variations for each concept.
- Turn rough marketing ideas into clear, shoot-ready scripts and creative briefs.
- Understand our Amazon PPC services deeply enough to communicate problems, solutions, results, and offers accurately.
- Package our services and offers in ways that make them compelling to the right audience.
- Research competitors, customer pain points, objections, and existing ad creative to identify new angles.
- Use client results, testimonials, screenshots, performance data, and other proof to strengthen scripts.
- Verify claims, numbers, and client permissions before they appear in ads.
- Prepare founders and other on-camera talent for shoots and direct them when necessary.
- Give video editors clear briefs, scripts, footage, assets, references, and instructions.
- Review edits and provide actionable feedback on pacing, messaging, hooks, proof, calls to action, and overall effectiveness.
- Work with the team to get approved creative ready for launch.
- Review Meta ad performance and use the results to develop stronger hooks, angles, and scripts.
- Maintain an organized library of hooks, winning ads, customer proof, scripts, and creative ideas.
You’re a strong fit if you:
- Have experience writing direct-response video ad scripts for Meta/Facebook ads.
- Understand Amazon and Amazon PPC well enough to write credible, specific marketing copy for Amazon sellers and brands.
- Have a strong understanding of marketing fundamentals and know how to package an offer.
- Can take a rough idea, customer insight, or performance result and turn it into a compelling video ad concept.
- Know how to write strong hooks that earn attention quickly.
- Write concise, persuasive scripts that sound natural when spoken aloud.
- Have native-level English fluency and an excellent ear for conversational English.
- Understand direct-response principles including hooks, pain points, objections, proof, offers, mechanisms, and calls to action.
- Understand how Meta creative testing works and can develop meaningful variations rather than simply rewriting the same ad.
- Can use advertising performance data to inform future creative decisions.
- Can confidently communicate with founders, on-camera talent, and video editors.
- Are highly organized and can coordinate scripts, assets, approvals, edits, and deadlines.
- Take ownership when information, assets, or direction are missing rather than waiting to be told what to do.
- Live and work in North America or the United Kingdom.
Must-have:
- Strong experience writing scripts or copy for Meta/Facebook direct-response ads.
- Working knowledge of Amazon PPC and the Amazon seller ecosystem.
- Experience marketing agencies, consulting firms, high-ticket services, or similar offers.
- A portfolio of direct-response video ads or scripts you personally worked on.
- Understanding of Meta advertising, creative strategy, and creative testing.
- Experience turning customer results, testimonials, or case studies into advertising creative.
- Experience using AI tools for research, data analysis, ideation, or developing creative angles.
How to apply:
- Send us your résumé or LinkedIn profile.
- Three examples of Meta video ads or scripts you worked on.
- A clear description of what you personally did for each example.
- One example of an ad where you developed the concept and script, and explain how you approached it.
- A short explanation of your experience with Amazon and Amazon PPC.
- A short explanation of how you use performance data to develop new hooks, angles, or creative variations.
Video Ad Copywriter / Creative Producer employer: Sophiesociety
At Sophie Society, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. As a Video Ad Copywriter / Creative Producer, you'll have the opportunity to shape compelling narratives while collaborating with a passionate team dedicated to delivering exceptional results for our clients. With a focus on professional growth and a supportive environment, we offer unique advantages such as flexible working arrangements and access to cutting-edge tools, making this an ideal place for creative minds in North America or the United Kingdom to flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Video Ad Copywriter / Creative Producer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sophiesociety and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sophiesociety are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sophiesociety on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sophiesociety. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Video Ad Copywriter / Creative Producer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sophiesociety. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sophiesociety:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sophiesociety’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sophiesociety
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sophiesociety will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sophiesociety, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
