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- Tasks: Join us to create and optimize paid social campaigns from start to finish.
- Company: Be part of the dynamic Sophia Webster team, known for creativity and innovation.
- Benefits: Enjoy hybrid work, competitive pay, generous holidays, and a product allowance.
- Why this job: This role offers hands-on experience in performance marketing with growth opportunities.
- Qualifications: Experience with Meta Business Manager and a knack for data analysis is essential.
- Other info: We're looking for passionate individuals ready to make an impact in a fast-paced environment.
The predicted salary is between 30000 - 42000 £ per year.
Having mostly worked with external agencies to manage our performance marketing, we are looking to bring part of this function in house, primarily Meta and Social ads, but open to seeing those who can also work into Google. We would welcome applications from ex agency looking to develop a broader knowledge of one business, or those who have worked in performance marketing in house in a similar business.
You will:
- Assist with developing and executing digital marketing campaigns for paid social from conception to execution.
- Optimize campaigns to achieve key performance metrics such as ROI, conversion rates, and customer acquisition cost (CAC).
- Conduct thorough analysis of campaign performance using data analytics tools and provide actionable insights to improve results.
- Collaborate with cross-functional teams including product, design, and external agency to align marketing efforts with overall business objectives.
- Stay up to date with the latest trends and best practices in paid social/performance marketing and identify opportunities for innovation and growth.
- Continuously test and iterate on marketing strategies to improve performance and drive scalable growth.
- Monitor and optimize landing pages, website performance, and user experience (UX) to improve conversion rates and overall campaign effectiveness.
- Utilize audience segmentation and targeting strategies to reach relevant audiences and personalize marketing messages for maximum impact.
You Have:
Solid hands-on performance marketing experience executing and optimising paid social campaigns using Meta Business Manager (Facebook, Instagram) and other platforms (TikTok, Pinterest etc) .
Proven performance marketing and media planning, handling, and optimising spend budget
analytical and problem-solving skills allowing you to deliver growth and input to future strategy
Broad understanding of understanding of owned, earned, shared channel technologies and analysis techniques
Excellent communication and presentation skills, strong ability to analyse data
Experience working in a fast paced, dynamic organisation
Working at Sophia Webster
We have set a high bar to create the small but mighty Sophia Webster team. We are looking for talented, hardworking, and capable people with the right values, who want to do their best work with us.
We offer in return:
- Great learning opportunities.
- Fair and competitive salaries.
- Hybrid working – Minimum 3 days Stratford based office.
- Generous product allowance.
- 25 days holiday plus bank holidays
- NEST Pension
- Workplace nursery Scheme
Performance Marketing/Paid Social Executive employer: Sophia Webster
Contact Detail:
Sophia Webster Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing/Paid Social Executive
✨Tip Number 1
Familiarize yourself with Meta Business Manager and other social media advertising platforms like TikTok and Pinterest. Having hands-on experience with these tools will give you a significant edge in understanding how to optimize campaigns effectively.
✨Tip Number 2
Stay updated on the latest trends in performance marketing and paid social. Follow industry blogs, attend webinars, and engage with communities to gather insights that can help you innovate and improve campaign strategies.
✨Tip Number 3
Develop your analytical skills by practicing data analysis techniques. Being able to interpret campaign performance data and derive actionable insights will be crucial for optimizing your marketing efforts.
✨Tip Number 4
Network with professionals who have experience in-house at similar businesses. They can provide valuable insights into the unique challenges and opportunities of working in a performance marketing role within a single organization.
We think you need these skills to ace Performance Marketing/Paid Social Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience with performance marketing, especially in executing and optimizing paid social campaigns. Include specific metrics or achievements that demonstrate your success in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your experience with Meta Business Manager and any other relevant platforms. Explain how your background aligns with the company's goals and values.
Showcase Analytical Skills: Emphasize your analytical and problem-solving skills in your application. Provide examples of how you've used data analytics tools to improve campaign performance and deliver actionable insights.
Stay Current with Trends: Demonstrate your knowledge of the latest trends and best practices in performance marketing. Mention any recent innovations or strategies you've implemented in your past roles that could benefit the company.
How to prepare for a job interview at Sophia Webster
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of paid social campaigns you've executed. Highlight your role in the conception, execution, and optimization phases, and be ready to share metrics that demonstrate your success.
✨Demonstrate Analytical Skills
Since data analytics is crucial for this role, come equipped with examples of how you've used data to drive decisions. Discuss tools you've used for analysis and how your insights led to improved campaign performance.
✨Understand Cross-Functional Collaboration
This position requires working with various teams. Be ready to talk about your experience collaborating with product, design, or external agencies. Share how you aligned marketing efforts with broader business objectives.
✨Stay Updated on Trends
Show your passion for performance marketing by discussing recent trends or innovations in paid social advertising. Mention any new strategies or tools you're excited about and how they could benefit the company.
