At a Glance
- Tasks: Lead global social media strategies and create engaging content across multiple platforms.
- Company: Join SOPHiA GENETICS, a top innovative company making a difference in healthcare.
- Benefits: Enjoy a competitive salary, remote work, and a comprehensive benefits package.
- Other info: Be part of a purpose-driven team recognised as one of the best places to work.
- Why this job: Make a real impact on cancer and rare disease patients while growing your digital marketing skills.
- Qualifications: 3-5 years in digital marketing with strong analytical and project management skills.
The predicted salary is between 45000 - 55000 £ per year.
Are you an experienced digital marketing professional with a passion for executing global digital marketing initiatives? Join our team to develop and deliver a global social media strategy aligned with brand, product marketing, and revenue marketing initiatives across LinkedIn, X, YouTube and emerging channels. If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS Marketing team as our new Social Media Marketing Manager and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.
Our Mission
We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.
Your Mission
The Social Media Marketing Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals. This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs. The role will focus on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation.
Corporate Social Media Management
- Own the daily editorial planning process: review industry news, curate internal updates, and manage the content calendar across LinkedIn, X, and Facebook.
- Write compelling social copy and brief design teams or agencies for visual assets aligned to brand standards.
- Track daily engagement metrics and adjust timing or messaging to optimize performance.
Executive LinkedIn & Thought Leadership
- Monitor the CEO's LinkedIn profile daily, prioritizing high-value responses to partners, investors, and KOLs.
- Ghostwrite thought leadership posts rooted in podcast episodes, industry developments, internal events, and direct requests — proactively driving the Research Spotlight series.
Digital Campaigns, SEO/AEO & Website Optimization
- Conduct quarterly content reviews to optimize top-performing pages for traditional SEO and emerging Answer Engine Optimization (AEO/AI Search) standards.
- Align social media promotion schedules with the Digital Director's paid media campaigns.
- Support digital campaigns and DDM™ announcements with SEO-aligned copy and metadata.
Qualifications
- Degree level educated or equivalent in digital marketing, web design, communications, or a related field.
- 3-5 years of experience in digital marketing.
- Experience working in international organizations preferred.
- Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred.
- Deep knowledge of CRM systems (Salesforce preferred) and marketing automation platforms (Pardot preferred).
- Google Analytics and Google Ads Certified.
- Proficiency with SEO tools and keyword research platforms.
- Knowledge of social media advertising platforms.
- Experience with project management tools (JIRA preferred).
- Experience with an ABM platform a plus.
- Proficiency with Microsoft 365 Suite.
- Strong analytical mindset with the ability to translate data into actionable recommendations.
- Experience building and optimizing digital campaigns across multiple channels.
- Solid understanding of marketing automation and lead lifecycle management.
- Strong organizational and project management skills with the ability to manage multiple concurrent work streams.
You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.
Business Recognition and Accolades
- World's most innovative companies (Top 10)
- World's smartest companies (Top 50)
- 100 Best Places to Work in Boston
- Top 10 European Tech Startup
- Top 10 European biotechs startup to watch
- Top 25 East-Coast Biotech to watch
Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us.
Starting Date: ASAP
Location: Remote - United Kingdom
Contract: Permanent
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SOPHiA GENETICS and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SOPHiA GENETICS are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SOPHiA GENETICS on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SOPHiA GENETICS. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SOPHiA GENETICS. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SOPHiA GENETICS:Show us that you’ve done your homework! In your application, briefly mention what you admire about SOPHiA GENETICS’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SOPHiA GENETICS
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SOPHiA GENETICS will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SOPHiA GENETICS, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
