At a Glance
- Tasks: Shape PlayStation's digital experiences through innovative design and strategic thinking.
- Company: Join Sony Interactive Entertainment, a leader in gaming and entertainment.
- Benefits: Enjoy hybrid working, private medical insurance, and 25 days holiday.
- Other info: Dynamic environment with opportunities for growth in the gaming industry.
- Why this job: Make an impact on global campaigns and connect with millions of players.
- Qualifications: 8+ years in creative design with a strong portfolio and collaborative spirit.
The predicted salary is between 63000 - 77000 £ per year.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work.
Sony Interactive Entertainment (SIE) is the company behind the Play Station brand.
As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence.
SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.
About us
Our Creative Services team shapes how millions of players experience Play Station every day.
From global campaigns to Play Station Store, we create work that sits at the intersection of brand and performance.
As our briefs evolve, so do we - moving beyond exceptional creative execution towards bigger ideas, stronger storytelling and more strategic thinking.
We're looking for creatives who are excited by solving problems, shaping ideas and creating work that connects with players around the world.
Role Overview
We're looking for a Senior Creative Designer who combines strong visual creative skills with a passion for brand positioning, customer insight and creative strategy.
You'll help shape how Play Station's digital products and services are positioned, understood and experienced by players around the world.
This role starts before design begins.
You'll challenge briefs, uncover customer insights and turn complex offerings into clear, compelling propositions that connect functional benefits with emotional appeal.
Working alongside designers, copywriters and other creative specialists, you'll translate that thinking into distinctive visual territories, creative direction and digital brand experiences.
You'll also build and present compelling creative proposals, bringing stakeholders with you through clear thinking, confident storytelling and inspiring ideas.
This isn't primarily a traditional advertising campaign or production-design role.
It's an opportunity to shape the strategy and creative direction behind Play Station's digital products and services.
What you'll be doing
- Understand the business challenge - Interrogate briefs, challenge assumptions and identify the underlying business and customer problems.
- Connect marketing objectives with customer behaviour to find stronger creative opportunities.
- Shape positioning and propositions - Use customer research, insights and performance data to help define brand positioning, messaging hierarchies and compelling customer propositions.
- Turn complex features into meaningful functional and emotional benefits.
- Develop creative and visual direction - Translate strategy into distinctive visual territories, brand identity concepts and design principles.
- Work with designers, copywriters and creative specialists to develop ideas that are clear, engaging and unmistakably Play Station.
- Create connected digital experiences - Ensure creative positioning works across Play Station Store, Play Station. com, CRM, social and other digital touchpoints, adapting messaging and creative direction to different audiences and stages of the customer journey.
- Build and sell the idea - Create high-quality, visually compelling presentations that simplify complex thinking, communicate creative recommendations and inspire stakeholder confidence.
- Collaborate with the wider team to raise creative standards and share effective ways of working.
What we're looking for
- Around 8+ years' experience in creative design, brand design, digital art direction or a related multidisciplinary creative role.
- A strong portfolio demonstrating visual creative craft alongside strategic thinking, including brand positioning, customer propositions and creative direction.
- Experience using customer insight and research to shape creative strategy and translate positioning into visual identities, creative territories or design systems.
- Experience developing creative for digital products, services, commerce or customer-facing digital communications - not solely traditional advertising campaigns.
- Strong visual storytelling and presentation skills, with experience building and presenting compelling creative proposals to clients or senior stakeholders.
- A collaborative approach, working confidently with designers, copywriters and other specialists to bring ideas to life.
- Curiosity about popular culture, entertainment, technology and how audiences discover, consume and engage with content.
Desirable
- Experience in gaming, entertainment, or consumer technology sectors
- Experience working in both agency and in-house creative teams.
- Experience developing creative frameworks or pitching methodologies
- Familiarity with digital marketing, performance marketing or customer engagement.
- Experience working alongside Creative Directors, Design Directors or Creative Leads, with an ambition to develop into a broader creative leadership role.
- Familiarity with digital retail, performance marketing, or personalization (DCO)
Benefits
- Hybrid working
- Discretionary bonus opportunity
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement
Sony is an Equal Opportunity Employer.
All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity.
We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
- Find more English Speaking Jobs in United Kingdom on Arbeitnow
- #J-18808-Ljbffr
Senior Brand & Creative Designer in London employer: Sonyinteractiveentertainmentglobal
At Sony Interactive Entertainment, we pride ourselves on being an excellent employer that fosters a collaborative and innovative work culture. Our London-based team offers unique opportunities for professional growth, with access to international projects and a commitment to continuous improvement in payroll operations. Join us to be part of a dynamic environment where your contributions directly impact our global payroll services.
Contact Details:
Sonyinteractiveentertainmentglobal Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand & Creative Designer in London
✨Show Off Your Skills with a Killer Portfolio
As a graphic designer, your portfolio is your secret weapon! Make sure it's not just a collection of your work but showcases your creative process too. Use platforms like Behance or Dribbble to share your designs and gain visibility within the design community.
✨Get Involved in Design Meetups
Networking is key in the design world! Check out local design meetups or workshops where you can connect with other creatives and potential employers. This is a goldmine for finding unadvertised job openings at companies like Sonyinteractiveentertainmentglobal.
✨Tailor Your Applications
When you’re applying for a full-time role at a creative company like Sonyinteractiveentertainmentglobal, don’t go for a one-size-fits-all approach. Ensure your application highlights specific projects or styles that align with their brand image, showing that you’re a perfect fit for their team.
✨Leverage Social Media
Don't underestimate the power of social media in landing your dream design job! Share your work on platforms like Instagram or Pinterest, and engage with accounts from your desired companies—this could put you on their radar before they start hiring.
We think you need these skills to ace Senior Brand & Creative Designer in London
Some tips for your application 🫡
Showcase Your Portfolio:Your portfolio is your visual CV! Make sure to include a link to your best design projects that showcase your creativity and versatility. Tailor it to include works that relate to the kind of design work Sonyinteractiveentertainmentglobal does, so they can see you in action.
Tailor Your CV for Design:When crafting your CV, highlight your design skills and software proficiencies, like Adobe Creative Suite or Sketch. Mention any relevant experience you have with branding, UI/UX design, or typography, as we want to see how you fit in with the creative team at Sonyinteractiveentertainmentglobal.
Craft a Compelling Cover Letter:In your cover letter, share your design philosophy and what excites you about working at Sonyinteractiveentertainmentglobal. Let us know how you approach your design projects and any specific campaigns or themes that resonate with you, showing we’re not just a good fit but a perfect match!
Highlight Collaboration Skills:As a graphic designer, you often work with various teams and stakeholders. In your application, mention experiences where you've collaborated with others to bring a project to life, whether it's with clients, writers, or developers. This shows you can thrive in a team environment, which is key at Sonyinteractiveentertainmentglobal.
How to prepare for a job interview at Sonyinteractiveentertainmentglobal
✨Get Your Portfolio Ready
Your portfolio is your secret weapon in graphic design interviews! Make sure it's showing off your best work, with a variety of styles and projects that highlight different skills — from branding to digital illustration. Be prepared to talk through each piece, focusing on your creative process and the tools you used.
✨Know Your Design Tools Inside Out
Familiarity with software like Adobe Creative Suite is a must! Brush up on your skills with Photoshop, Illustrator, and InDesign, as interviewers might dive into specific technical questions or ask for your workflow. If you’ve worked with any innovative tools or techniques, don't hesitate to showcase that expertise!
✨Prepare for Design Challenges
Some companies may throw a design challenge your way during the interview! This might involve sketching out ideas or solving a branding issue on the spot. Practising these quick thinking exercises beforehand can help us show off our creativity and adaptability.
✨Passion Counts
For a full-time position, showing genuine enthusiasm for design is key! Talk about your inspirations, the projects you're excited about, and why you're drawn to Sonyinteractiveentertainmentglobal. They want to see not just a skilled designer, but someone who'll bring passion and fresh ideas to the team.
