At a Glance
- Tasks: Lead marketing analytics strategy and optimise performance across all channels.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation.
- Benefits: Hybrid work model, competitive salary, and a culture of innovation.
- Other info: Be part of a diverse team that values inclusion and growth.
- Why this job: Make a real impact in a dynamic tech environment with a focus on creativity.
- Qualifications: 10+ years in marketing analytics and proven leadership experience required.
The predicted salary is between 63000 - 77000 £ per year.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work.
Sony Interactive Entertainment (SIE) is the company behind the Play Station brand.
As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence.
SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.
The Role
The Director of Brand and Growth Marketing Analytics is a senior leadership role responsible for driving data‑informed decision‑making across all marketing channels.
This role leads the strategy, development, and execution of analytics frameworks to optimize marketing efficiency, maximize ROI, and accelerate growth for Product, Hardware, Store and Services lines of business.
What you’ll be doing
- Strategic Leadership
- Define and lead the marketing analytics vision, roadmap, and long-term strategyfor the Product, Hardware, Store and Services lines of business.
- Establish measurement frameworks to evaluateowned and earnedchannel performance and customer acquisition effectiveness.
- Partner with Marketing, Product, Finance, and Data teams to align analytics initiatives with business goals.
- Analytics & Insights
- Translate complex data into clear, actionable insights for senior stakeholdersacross a broad range of analytic modalities.
- Oversee the implementation ofanalytics models, including attribution, incrementality testing, and forecasting in partnership with engineering.
- Identify growth opportunities and performance optimization strategies acrossowned and earnedmedia channels.
- Data Infrastructure & Tools
- Own thestrategy for the evolution of marketing data infrastructurethatensuresscalability, accuracy, and accessibility.
- Define requirements and prioritization for Data Engineering teams to build and maintain pipelines, dashboards, and reporting systems.
- Evaluate and implement analytics tools and platforms to enhance measurement capabilities.
- Performance Optimization
- Lead ongoing performance analysis across channels such as SEO, organicsocialmediaengagement, CRM, and on-console messaging.
- Design and implement testing strategies (A/B, geo-lift, incrementality) to improve campaign outcomes.
- Drive budget allocationand owned media strategydecisions based on data-driven insights.
- Team Leadership
- Build, mentor, and lead a high-performing team of analysts andstrong partnershipswith Marketing Sciencesand Analytics Engineering & Reporting functions.
- Foster a culture of accountability, continuous improvementand analytic rigor.
- Establish best practices and standards for analytics methodologies and reporting.
- Stakeholder Communication
- Present insights and recommendations to executive leadership.
- Act as a trusted advisor to marketing leadership on performance and investment decisions.
- Ensure transparency and consistency in performance reporting across the organization.
What we are looking for
- 10+ years of experience in marketing analytics or related fields.
- Proven leadership experience managing high-performing analytics teams.
- Deep expertise in digital marketing channels and measurement methodologies, especially earned and owned media measurement.
- Strong analytical and problem-solving skills.
- Experience with attribution models, experimentation design, and statistical analysis.
- Preferred
- Proficiency in SQL, Python, or similar tools.
- Experience in a high-growth or technology-driven environment.
- Familiarity with marketing platformsand analytics tools (e. g., GA4, Adobe Analytics, Looker).
- Advanced degree in a quantitative field (e. g., Statistics, Economics, Computer Science).
- Key Competencies
- Strategic thinking and business acumen
- Leadership and team development
- Data storytelling and communication
- Technical expertise in analytics and data systems
- Results-oriented mindset
- Success Metrics
- Improvement in marketing ROI and efficiency
- Accuracy and adoption of measurement frameworks
- Growth in customer acquisition and lifetime value
- Speed and quality of insights delivered to stakeholders
- Reporting Structure
- Reports to: Senior Director, Marketing Analytics
- Location: London, UK (Hybrid)
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement
Sony is an Equal Opportunity Employer.
All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civic partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
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Director, Brand and Growth Marketing Analytics in London employer: Sonyinteractiveentertainmentglobal
At Sony Interactive Entertainment, we pride ourselves on being an excellent employer, offering a vibrant work culture in the heart of London. Our commitment to innovation fosters an environment where Data Engineers can thrive, with ample opportunities for professional growth and collaboration within a diverse team dedicated to enhancing PlayStation experiences globally. Enjoy competitive benefits and the chance to work on cutting-edge technology that shapes the future of gaming.
Contact Details:
Sonyinteractiveentertainmentglobal Recruitment Team
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