At a Glance
- Tasks: Lead growth marketing for PlayStation Store and drive engagement at scale.
- Company: Join a leading gaming company shaping the future of entertainment.
- Benefits: Enjoy hybrid working, private medical insurance, and 25 days holiday.
- Other info: Be part of a diverse team and influence senior executives globally.
- Why this job: Make a real impact in the gaming industry with innovative marketing strategies.
- Qualifications: 12-15 years of marketing experience in gaming or tech required.
The predicted salary is between 90000 - 110000 £ per year.
Experteer Overview In this role you will lead growth marketing for PlayStation Store, Plus, and Direct-to-Consumer services, driving revenue and engagement at scale. You will manage a globally distributed team and shape cross-functional strategies to accelerate D2C growth. You'll translate consumer insight into compelling campaigns and invest behind high-impact opportunities, with a clear focus on performance and business targets. This is a high-impact leadership role at the intersection of digital services and entertainment, offering a chance to influence the PlayStation consumer flywheel.
Pay / Benefits
- Maximize revenue potential across PlayStation DTC and Services
- Own bottom-of-the-funnel conversion strategies and measure against targets
- Lead a globally dispersed growth marketing team for Store, Plus, and Direct marketing
- Own the marketing voice in cross-functional strategic projects and product roadmaps
- Develop annual strategic plans and budget to fuel growth and meet targets
- Lead end-to-end go-to-market campaigns with a strong digital/performance focus
- Leverage insights and analytics to inform global marketing strategy
- Prioritize customer engagement, retention, and activation across the lifecycle
- Balance global alignment with local flexibility and maintain a one-SIE culture
- Build and nurture a high-performance, diverse marketing team
- Influence senior executives and cross-functional leaders to drive decisions
- Bachelor in Business, Marketing, Advertising, or related discipline
- 12-15+ years of progressive marketing experience with leadership in gaming/entertainment/tech/eCommerce
- Data-driven growth marketing experience across acquisition, lifecycle, retention, engagement, and performance
- Deep experience in ecommerce-led businesses spanning physical and digital products/services
- Expertise in personalized, one-to-one consumer communications at scale (segmentation, automation, experimentation)
- Strong understanding of paid media and collaboration with media teams/agencies
- Experience with subscription, membership, loyalty, and rewards programs (highly desirable)
- Strong understanding of consumer behavior and digital engagement in gaming/entertainment contexts
- Proven leadership in building and guiding multidisciplinary marketing teams
- Strong commercial/analytical mindset with ability to translate data into priorities and investments
- Ability to influence senior executives and cross-functional leaders in a global organisation
- Excellent communication and interpersonal skills in fast-paced environments
- Key requirements Discretionary bonus opportunity
- Hybrid Working (within Flexmodes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym (facility)
- _ targets Lead end-to-end go-to-market campaigns with a strong digital/performance focus Leverage insights and analytics to inform global marketing strategy Prioritize customer engagement, retention, and activation across the lifecycle Balance global alignment with local flexibility and maintain a one-SIE culture Build and nurture a high-performance, diverse marketing team Influence senior executives and cross-functional leaders to drive decisions Tasks Bachelor in Business, Marketing, Advertising, or related discipline 12-15+ years of progressive marketing experience with leadership in gaming/entertainment/tech/eCommerce Data-driven growth marketing experience across acquisition, lifecycle, retention, engagement, and performance Deep experience in ecommerce-led businesses spanning physical and digital products/services Expertise in personalized, one-to-one consumer communications at scale (segmentation, automation, experimentation) Strong understanding of paid media and collaboration with media teams/agencies Experience with subscription, membership, loyalty, and rewards programs (highly desirable) Strong understanding of consumer behavior and digital engagement in gaming/entertainment contexts Proven leadership in building and guiding multidisciplinary marketing teams Strong commercial/analytical mindset with ability to translate data into priorities and investments Ability to influence senior executives and cross-functional leaders in a global organisation Excellent communication and interpersonal skills in fast-paced environments Key requirements Discretionary bonus opportunity Hybrid Working (within Flexmodes) Private Medical Insurance Dental Scheme 25 days holiday per year On Site Gym (facility)
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Senior Director, Growth Marketing employer: Sony
At Sony Interactive Entertainment, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our commitment to employee growth is evident through continuous learning opportunities and a supportive environment that encourages creativity and efficiency. Located at the heart of the gaming industry, we provide our team with unique advantages, including access to cutting-edge technology and the chance to contribute to beloved entertainment experiences enjoyed by millions worldwide.
