Senior Manager - Content Personalization in London

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Role overview: As the Senior Manager, Content Personalization you will be part of the PlayStation Store team responsible for showcasing the incredible range of gameplay experiences on the PlayStation Store to over 100 million loyal gamers. Your mission will be to personalize the player experience across the Store, helping players to find their perfect next game, drive higher engagement and conversion rates and deliver incremental revenues.

You will leverage your deep expertise in digital commerce, to develop a deep understanding of our customers and our players’ behaviour. Your analytical skills and creative thinking will help you drive experimentation at scale, both leading and supporting personalization tests. You will monitor and optimize customer experiences across omnichannel touchpoints, including console, app, and web storefronts. By identifying market-level opportunities, you will support teams in enhancing player engagement and conversion through highly personalized experiences. Your hands-on approach will involve systematically developing hypotheses to test and optimize performance, setting up and executing tests with well-defined goals and KPIs to drive commercial growth. With a growth mindset, you will foster a culture of continuous improvement, sharing best practices and insights across the organization.

Highly collaborative, you will partner with stakeholders across D2C, GM/GSBO, and Product teams to develop a world-class player experience. You will deliver a well-defined program of work through agreed roadmaps, contributing to Store strategy and development as part of the extended Store Leadership Team.

What you’ll be doing:

• Drive Impact via Personalization: Establish yourself as a trusted leader of the personalization cross-functional pod; experimenting at scale helping design, develop and deliver tests to drive positive impact to our customers and the business.
• Develop & Deliver a Content Personalization Strategy: responsible for developing and delivering a content personalization roadmap that enhances experiences across the PlayStation storefronts driving incremental revenues and commercial growth.
• Design, Evaluate and Report Results: be an authority on personalization data and test results, establishing clear frameworks and guidelines to help evaluate the impact of personalization.
• Translate Strategy into Action: accountable for translating strategy and plans into OKR frameworks, building well defined programmes to positively impact objectives.
• Foster Continuous Improvement: develop best practices and function as the subject matter expert on content personalization across the business.
• Evaluate and Report Results: Work with the Personalization pod to evaluate results, help determine the statistical significance of tests and assess the impact on incremental revenue and other KPIs.
• Collaborate Across Teams: Collaborate with teams across the business, including the Store, D2C, GM/GSBO, and Product Teams, to build strong relationships and to deliver against insights, plans, and recommendations.
• Understand Industry Trends: Stay abreast of trends and best practices in digital commerce.
• Team leadership: lead, coach, and mentor a team of two global personalization specialists, providing guidance and feedback to deliver impact and achieve objectives.

What we’re looking for:

• The ideal candidate will have a minimum of 12 years’ experience in digital media entertainment - working across commerce and personalization, a passion for understanding customers and strong commercial instincts supported with a demonstrable experience of delivering commercial impact and growth.
• Proven experience in people management, including leading teams, performance coaching, and fostering professional development.
• Adept at using data and analytics to develop a deep understanding of customer trends.
• Strong background of experimentation and experience of refining testing and experimentation methodologies and frameworks to deliver against KPIs in a scaled growth business.
• Excellent data and analysis skills and comfort using analytics tools to understand and synthesize results and identify commercial opportunities.
• Exceptional interpersonal skills, with demonstrable experience working in tandem across commercial and product teams.
• Experience of working collaboratively across sales, marketing, and insight teams to develop and deliver programs of work.
• Bachelor’s degree or equivalent in Math, Marketing, Data Science or Business Analytics.
• Experience and comfort of delivering in a high energy, fast paced and changing environment.