At a Glance
- Tasks: Lead influencer planning for PlayStation, creating impactful strategies across games and campaigns.
- Company: Join Sony Interactive Entertainment, a leader in gaming and innovation.
- Benefits: Enjoy hybrid working, private medical insurance, 25 days holiday, and more perks.
- Other info: Dynamic environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of gaming culture and influencer marketing with a passionate team.
- Qualifications: 7+ years in influencer marketing and a strong grasp of youth culture and social platforms.
The predicted salary is between 58500 - 71500 £ per year.
The Senior Influencer Planning Manager is a hands-on strategic planner responsible for translating PlayStation's global influencer approach into clear, actionable plans across priority games, hardware, services, sponsorships, brand campaigns, and cultural moments. This role will support portfolio prioritisation, audience and creator plans, global/local processes, measurement, and investment recommendations that enable the broader Influencer Partnerships team to execute with greater clarity, consistency, and impact. Working closely with Influencer Partnerships, Brand, Media, Studios, Social, PR/Communications, Insights & Analytics, agencies, and local market teams, this role connects the planning approach to execution through strong briefs, planning tools, recommendations, and cross-functional coordination.
What you'll be doing:
- Influencer Planning: Develop planning documents, campaign frameworks, and recommendations for priority initiatives, translating audience objectives, business priorities, and cultural opportunities into actionable influencer plans. Maintain planning calendars, portfolio roadmaps, intake inputs, and decision materials across influencer workstreams. Partner with internal insights teams, agency partners, local teams, and activation leads to synthesise research into clear planning implications.
- Portfolio Prioritisation & Investment Strategy: Support assessment of the appropriate influencer support model by initiative, including full-service, lighter-touch, locally led, agency-supported, or playbook-enabled approaches. Build planning inputs for investment and resource recommendations, balancing business impact, cultural opportunity, audience reach, market needs, and historical learnings.
- Global / Local Planning Model: Coordinate early local market inputs, creator recommendations, market nuances, and feedback loops, translating them into clear global planning outputs. Maintain shared ways of working, planning templates, and governance that drive global consistency while supporting local relevance.
- Measurement, Learning & Cross-Functional Partnership: Maintain KPI, reporting, and learning frameworks and translate campaign performance into actionable recommendations for future planning. Build and maintain planning tools, playbooks, and knowledge resources that improve speed, clarity, and consistency. Create concise stakeholder updates and leadership readouts, partnering cross-functionally to resolve planning needs and improve execution readiness.
Qualifications:
- 7+ years of experience in influencer marketing, creator strategy, brand planning, social strategy, entertainment marketing, digital marketing, or integrated campaign planning.
- Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent experience considered.
- Strong understanding of the creator landscape, social platforms, gaming communities, entertainment culture, youth audiences, and emerging platform behaviours.
- Experience translating audience insights, cultural signals, creator trends, and business priorities into clear campaign strategies and planning recommendations.
- Experience supporting portfolio prioritisation, investment planning, measurement, and global/local ways of working in a complex or matrixed organisation.
- Strong project management and communication skills, with the ability to manage multiple workstreams and synthesise complex information into clear presentations and recommendations.
- Comfort working with KPIs and campaign performance data and translating results into practical planning implications.
- Collaborative working style with the ability to build trust across activation teams, local markets, agencies, and cross-functional stakeholders.
- AI fluency or willingness to rapidly adopt AI-enabled tools for research, trend scanning, reporting, knowledge management, and planning efficiency.
- Highly organised, proactive, and comfortable operating in a fast-paced environment with shifting priorities and high-visibility initiatives.
- Genuine passion for PlayStation, gaming, creators, entertainment, sports, youth culture, and the broader cultural landscape.
Senior Influencer Planning Manager in London employer: Sony
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Located in the vibrant city of London, our hybrid work culture fosters innovation and collaboration, offering employees the chance to engage with cutting-edge technology while supporting a global security program. With a commitment to employee growth, diversity, and a dynamic work environment, we provide unique opportunities for professional development and meaningful contributions to the PlayStation brand.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Planning Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sony and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sony are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sony on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sony. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Influencer Planning Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sony. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sony:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sony’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sony
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sony will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sony, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
