At a Glance
- Tasks: Manage and optimise programmatic advertising campaigns for PlayStation, driving performance and client success.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation and a leader in innovation.
- Benefits: Enjoy a hybrid working model, private medical insurance, and 25 days holiday per year.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be part of a dynamic team shaping the future of digital advertising in gaming.
- Qualifications: Experience in programmatic advertising and strong analytical skills are essential.
The predicted salary is between 40000 - 55000 £ per year.
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Purpose
The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimisation strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams, the role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory.
What you’ll be doing
- Campaign Ownership and Execution
- Own end‑to‑end execution of programmatic campaigns including planning, setup, launch, optimisation, and reporting within DSP platforms
- Manage PMP, Programmatic Guaranteed, and open exchange campaigns
- Ensure campaigns meet delivery, pacing, and performance targets
- Programmatic Strategy and Optimisation
- Optimise campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
- Monitor performance across display, video, and CTV
- Identify opportunities to improve campaign efficiency, performance, and spend allocation
- Supply and Inventory Collaboration
- Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
- Support deal troubleshooting including bid rates, win rates, and delivery issues
- Contribute to supply path optimization and inventory performance insights
- Client Strategy and Partnership
- Partner with Client Partners to align programmatic execution with client KPIs and objectives
- Provide recommendations on targeting, deal structure, and media strategy
- Support client education on programmatic capabilities and performance drivers
- Performance Analysis and Measurement
- Analyse campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
- Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
- Utilise third‑party verification tools and reporting solutions
What we’re looking for
- Proven years of experience in programmatic advertising or digital media
- Hands‑on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
- Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
- Experience optimising campaigns across display, video, or CTV
- Strong analytical skills and proficiency in Excel or similar tools
- Proven ability to manage multiple campaigns in a fast‑paced, client‑facing environment
- Strong verbal and written communication skills, including presenting insights and recommendations to clients
- Strong communication, collaboration and stakeholder management skills
Preferred
- Experience working with SSPs or ad servers
- Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
- Understanding of identity solutions and audience targeting strategies
- Basic knowledge of SQL or data analysis tools
- Previous experience in gaming, entertainment, or consumer industries
- Experience influencing client strategy and adoption of digital advertising solutions
Success Metrics / KPIs
- Campaign performance against KPIs including delivery, CTR, CPA, and ROI
- Programmatic revenue contribution and adoption
- Campaign efficiency including pacing accuracy and performance improvements
- Client satisfaction and programmatic adoption
- Quality and impact of optimisation recommendations
Benefits
- Discretionary bonus opportunity
- Hybrid working model (FlexModes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Programmatic Campaign Manager employer: Sony Playstation
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our dynamic work culture fosters innovation and creativity, offering employees a chance to grow within a leading technology company that values diversity and inclusion. With benefits like a hybrid working model, private medical insurance, and an on-site gym, we ensure our team members thrive both personally and professionally while contributing to the legacy of the PlayStation brand.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Campaign Manager
✨Tip Number 1
Get to know the company inside out! Research Sony Interactive Entertainment, their products, and their culture. This way, when you get that interview, you can show them you’re not just another candidate but someone who genuinely cares about what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for the interview by practising common questions related to programmatic advertising. Think about your past experiences and how they align with the role. We want you to be ready to showcase your skills and knowledge confidently!
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can leave a lasting impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Programmatic Campaign Manager
Some tips for your application 🫡
Show Your Passion for Gaming:When you're writing your application, let your love for gaming and the PlayStation brand shine through. We want to see how your enthusiasm aligns with our mission at Sony Interactive Entertainment!
Highlight Relevant Experience:Make sure to showcase your hands-on experience with DSP platforms and programmatic advertising. We’re looking for specific examples of campaigns you've managed and how you’ve optimised them for success.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language to describe your skills and experiences, as we appreciate strong communication skills in our team members.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the Programmatic Campaign Manager role.
How to prepare for a job interview at Sony Playstation
✨Know Your DSPs
Make sure you’re well-versed in the DSP platforms mentioned in the job description, like The Trade Desk or DV360. Familiarise yourself with their functionalities and how to optimise campaigns effectively, as this will show your hands-on experience during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've analysed campaign performance metrics such as CTR, CPA, and ROI. Bring along any relevant data or reports that highlight your analytical prowess, as this will demonstrate your ability to drive performance and make data-driven decisions.
✨Understand Client Objectives
Be ready to talk about how you’ve aligned programmatic execution with client KPIs in past roles. Think of examples where you’ve partnered with clients to achieve their goals, as this will illustrate your client strategy and partnership skills.
✨Brush Up on Industry Trends
Stay updated on the latest trends in programmatic advertising, especially within the gaming and entertainment sectors. Being able to discuss current industry developments will not only impress your interviewers but also show your passion for the field.
