At a Glance
- Tasks: Lead and optimise digital marketing campaigns for PlayStation, ensuring top-notch delivery and creativity.
- Company: Join Sony Interactive Entertainment, a leader in gaming and innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for career growth.
- Other info: Fast-paced role with a focus on continuous improvement and collaboration.
- Why this job: Be part of a creative team that shapes the future of gaming experiences.
- Qualifications: Experience in marketing operations and team leadership required.
The predicted salary is between 50000 - 70000 £ per year.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview
We are looking for an experienced Manager, Growth Marketing – Go‑To‑Market to join our Growth Marketing team on a 15-month maternity cover contract.
This role leads the operational planning, orchestration and delivery of digital marketing campaigns across PlayStation Store, PlayStation Plus and PlayStation Direct, ensuring campaigns are executed efficiently, on time and to the highest creative standards.
Managing a team of campaign and production specialists, you will oversee end-to-end campaign delivery, creative optimisation and operational excellence across multiple workstreams. Working closely with Creative, Media, Commercial, Analytics and external agency partners, you will ensure seamless execution of high-profile campaigns while continually improving processes, workflows and creative effectiveness.
This is an excellent opportunity for an experienced marketing operations, or campaign delivery leader who thrives in a fast-paced, matrixed environment.
What you’ll be doing:
Team Leadership
- Lead, coach and develop a team responsible for campaign delivery across Store, Plus and Direct.
- Set priorities, allocate resources and ensure delivery against business objectives.
- Foster a collaborative, high-performing culture focused on operational excellence and continuous improvement.
- Support career development, performance management and mentoring across the team.
Campaign Delivery
- Own the end-to-end orchestration of digital marketing campaigns from briefing through to launch and post-campaign review.
- Ensure campaigns are delivered on time, within scope and to the highest quality standards across all customer touchpoints.
- Oversee campaign planning, asset readiness, localisation, QA and launch governance.
- Manage multiple concurrent campaigns across global and regional stakeholders.
Creative Operations & Optimisation
- Drive creative planning and optimisation across campaign execution.
- Champion scalable creative frameworks, templates and best practices to improve campaign performance and operational efficiency.
- Work closely with creative, media and production teams to continually improve campaign execution.
Stakeholder & Vendor Management
- Build strong relationships with Creative, Media, Commercial, Analytics and agency partners.
- Lead cross-functional planning sessions, status meetings and campaign reviews.
- Manage agency and vendor relationships to ensure consistent delivery against SLAs and campaign objectives.
- Provide regular updates to senior leadership on campaign health, risks and delivery priorities.
Operational Excellence
- Own campaign governance, production workflows and delivery processes.
- Identify opportunities to improve efficiency through automation, standardisation and workflow optimisation.
- Develop documentation, reporting frameworks and best practices that support scaling campaign delivery.
- Ensure campaign risks, dependencies and blockers are proactively managed.
Measurement & Reporting
- Monitor campaign delivery performance and operational KPIs.
Manager, Growth Marketing - Go-To-Market employer: Sony Playstation
At Sony Interactive Entertainment, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and creativity. Located in the heart of London, our team enjoys a relaxed environment with ample opportunities for professional growth, collaboration across global teams, and the freedom to explore new ideas that enhance audio technologies for PlayStation. Join us to be part of a legacy of excellence where your contributions directly impact millions of gamers worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Growth Marketing - Go-To-Market
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Manager, Growth Marketing - Go-To-Market
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Sony Playstation from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Sony Playstation specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Sony Playstation
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Sony Playstation, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Sony Playstation you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Sony Playstation that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Sony Playstation, so think on your feet and don't hesitate to showcase your creativity!
