Senior Product Insights Analyst in London

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

About the team: The Competitive Analysis & Insights function is part of the Platform & Business Analytics department in Sony Interactive Entertainment. SIE creates extraordinary experiences around play that inspire millions of people to interact with our products and services. Our team supports global product and business partners by developing actionable competitive insights providing essential context to inform strategic decision making.

About the role: The Senior Analyst is responsible for driving and completing competitive analysis projects. They need to be self-motivated and independent, capable of managing multiple projects from start to finish, working with varied sets of product & business partners. Their role is crucial in enhancing our analytical capabilities, output, and influence to inform the successful development, market launch, and operation of SIE products. Working alongside the existing team, their role will combine qualitative judgment with strengthening and elevating the team’s quantitative analysis capabilities.

What you’ll be doing:

• Crafting and delivering impactful, actionable competitive market analyses and insights using all relevant sources and employing qualitative and quantitative methods.
• Contributing to and developing our competitive analysis methodology as this function evolves within SIE, with a focus on quantitative analysis.
• Assess market developments, competitor performance and platform strategies using relevant data paired with qualitative insight.
• Managing analysis projects end-to-end, from initial briefing through to final delivery, follow-up, and impact assessment.
• Developing repeatable analytical workflows and models that combine and validate internal & external data, critically assess evidence, and size markets and opportunities.
• Managing and developing intelligence assets, including sourcing, processing, aggregating data, providing access, and distributing information.
• Serving as the point of contact and representative for our team within the broader organisation.
• Improving research efficiency through responsible adoption and implementation of AI tools.

What we are looking for: You're a highly capable market analyst with strongly developed skills in competitive and market analysis and relevant experience in the gaming industry. You’re passionate about the gaming sector and knowledgeable about the PC and Mobile categories, and the latest advancements in technology relevant to gaming. You're a self-starter who can handle high-level project briefs with varying ambiguity and develop, manage and deliver multiple analysis projects in parallel. You're an excellent communicator, crafting compelling narratives and effectively interacting with and influencing diverse stakeholders across all levels of the organisation. You’re a strategic thinker with the ability to translate research into plausible scenarios and business implications. You excel in quantitative and qualitative analysis and pragmatically adapt your approach to anticipate, interpret and meet client needs. You have practical SQL proficiency at extracting and combining data, together with strong spreadsheet modelling skills. You’re able to assess source and data quality, reconcile conflicting evidence and explain uncertainty clearly. You take ownership of project success, leading with passion and investment, and are proactive and hands-on when required. You value and contribute to a diverse team and foster a culture of transparency, curiosity, constructive problem-solving, relationship building and continuous improvement.

Requirements:

• Experience as a senior analyst in the games industry with a strong understanding of the gaming business and its main actors.
• Proven track record of success in delivering impactful competitive analyses & insight.
• Proficiency in primary and secondary source research, data management and manipulation using relevant tools.
• Excellent storytelling and presentation abilities.
• Strong project management skills to dependably deliver end-to-end projects.

Desirable:

• Experience within a product-related function.
• Experience engaging with Senior Executives and diverse stakeholder sets.
• Experience working with market insight and consultancy firms and familiarity with gaming market datasets and their coverage, methodologies and limitations.
• Experience developing scenario frameworks, competitor response assessments or indicators for ongoing monitoring.
• Proficiency in written and spoken Japanese would be highly advantageous, though not required.