At a Glance
- Tasks: Manage and optimise programmatic advertising campaigns for PlayStation, driving performance and client success.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation and a leader in innovation.
- Benefits: Enjoy a hybrid working model, private medical insurance, and 25 days holiday per year.
- Other info: Inclusive workplace with opportunities for growth and development.
- Why this job: Be part of a dynamic team shaping the future of digital advertising in gaming.
- Qualifications: Experience in programmatic advertising and strong analytical skills are essential.
The predicted salary is between 40000 - 55000 £ per year.
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Purpose
The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimisation strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams, the role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory.
What you’ll be doing
- Campaign Ownership and Execution
- Own end‑to‑end execution of programmatic campaigns including planning, setup, launch, optimisation, and reporting within DSP platforms
- Manage PMP, Programmatic Guaranteed, and open exchange campaigns
- Ensure campaigns meet delivery, pacing, and performance targets
- Programmatic Strategy and Optimisation
- Optimise campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
- Monitor performance across display, video, and CTV
- Identify opportunities to improve campaign efficiency, performance, and spend allocation
- Supply and Inventory Collaboration
- Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
- Support deal troubleshooting including bid rates, win rates, and delivery issues
- Contribute to supply path optimization and inventory performance insights
- Client Strategy and Partnership
- Partner with Client Partners to align programmatic execution with client KPIs and objectives
- Provide recommendations on targeting, deal structure, and media strategy
- Support client education on programmatic capabilities and performance drivers
- Performance Analysis and Measurement
- Analyse campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
- Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
- Utilise third‑party verification tools and reporting solutions
What we’re looking for
- Proven years of experience in programmatic advertising or digital media
- Hands‑on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
- Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
- Experience optimising campaigns across display, video, or CTV
- Strong analytical skills and proficiency in Excel or similar tools
- Proven ability to manage multiple campaigns in a fast‑paced, client‑facing environment
- Strong verbal and written communication skills, including presenting insights and recommendations to clients
- Strong communication, collaboration and stakeholder management skills
Preferred
- Experience working with SSPs or ad servers
- Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
- Understanding of identity solutions and audience targeting strategies
- Basic knowledge of SQL or data analysis tools
- Previous experience in gaming, entertainment, or consumer industries
- Experience influencing client strategy and adoption of digital advertising solutions
Success Metrics / KPIs
- Campaign performance against KPIs including delivery, CTR, CPA, and ROI
- Programmatic revenue contribution and adoption
- Campaign efficiency including pacing accuracy and performance improvements
- Client satisfaction and programmatic adoption
- Quality and impact of optimisation recommendations
Benefits
- Discretionary bonus opportunity
- Hybrid working model (FlexModes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Programmatic Campaign Manager in London employer: Sony Playstation
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our dynamic work culture fosters innovation and creativity, offering employees a chance to grow within a leading technology company that values collaboration and diversity. With benefits like a hybrid working model, private medical insurance, and an on-site gym, we ensure our team members thrive both personally and professionally in a vibrant environment dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Campaign Manager in London
✨Tip Number 1
Get to know the company inside out! Research Sony Interactive Entertainment, their products, and their culture. This will help you tailor your conversations and show genuine interest during interviews.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and potentially a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to programmatic advertising. Think about your past experiences and how they align with the role. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar!
We think you need these skills to ace Programmatic Campaign Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Programmatic Campaign Manager role. Highlight your experience with DSP platforms and any relevant campaign management skills that align with what SIE is looking for.
Showcase Your Analytical Skills:Since this role requires strong analytical abilities, don’t shy away from sharing specific examples of how you've used data to optimise campaigns in the past. We want to see your numbers and how you’ve made an impact!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language to describe your experiences and achievements, making it easy for us to see why you’d be a great fit for the team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining the SIE family!
How to prepare for a job interview at Sony Playstation
✨Know Your DSPs
Make sure you’re well-versed in the DSP platforms mentioned in the job description, like The Trade Desk or DV360. Familiarise yourself with their functionalities and how to optimise campaigns effectively, as this will show your hands-on experience and readiness for the role.
✨Showcase Your Analytical Skills
Prepare to discuss your analytical approach to campaign performance. Bring examples of how you've used metrics like CTR, CPA, and viewability to drive campaign success. Being able to articulate your thought process will impress the interviewers.
✨Understand Client Objectives
Be ready to talk about how you align programmatic execution with client KPIs. Think of specific instances where you’ve partnered with clients to achieve their goals, and be prepared to suggest strategies that could enhance their advertising efforts.
✨Stay Current on Industry Trends
Research the latest trends in programmatic advertising and gaming. Showing that you’re up-to-date with industry developments will demonstrate your passion for the field and your commitment to continuous learning, which is crucial for a role at Sony Interactive Entertainment.
