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- Tasks: Design and analyse experiments to enhance player experiences through data-driven insights.
- Company: Join PlayStation, a global leader in entertainment and innovation.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact on gaming by optimising player journeys with data.
- Qualifications: Strong analytical skills, experience with SQL, and a passion for gaming.
- Other info: Collaborative environment with exciting projects and career advancement opportunities.
The predicted salary is between 40000 - 50000 ÂŁ per year.
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity.
In Game Analytics, we partner with product, design, engineering, and marketing teams to improve player experiences through data. Our focus is on helping teams make better decisions by embedding experimentation, lifecycle thinking, and player/customer insights into how products evolve over time. We work across PlayStation Studios and platform teams to support rapid iteration, personalisation, and long‑term engagement in live service environments.
As a Lifecycle Data Analyst, you will work as part of a cross‑disciplinary team focused on improving player/customer journeys through experimentation and lifecycle optimisation. This role is heavily oriented toward experiment design, scalable measurement frameworks, and exploratory analysis that inform personalised lifecycle content and messaging. You will support a broad range of game analytics projects from early feature evaluation through live performance optimisation. You will contribute to experimentation, feature analysis, performance reporting, and exploratory research that informs product and business decisions.
You will:
- Design and analyse experiments (A/B tests, holdouts, quasi‑experiments) to evaluate features, content, and player‑facing initiatives.
- Conduct exploratory analysis of player behaviour, engagement, and monetisation data to uncover insights and inform recommendations.
- Define and track KPIs related to engagement, retention, progression, and revenue.
- Build repeatable analytical frameworks, dashboards, and data products that enable consistent measurement across teams.
- Translate ambiguous product or business questions into clear analytical approaches and actionable insights.
- Partner with Product Managers, Designers, Engineers, and Publishing teams to align on success metrics and measurement strategies.
- Support both short‑term analysis needs (e.g., feature readouts) and longer‑term performance tracking.
- Ensure analytical rigor and data quality across all workstreams.
What We Are Looking For
We’re looking for an analyst who thrives in collaborative, fast‑moving environments and enjoys solving complex problems with data. You have:
- Strong experience in experiment design and analysis, including hypothesis definition, metric selection, and interpretation of results.
- Advanced SQL skills and experience working with large‑scale behavioural datasets.
- Experience creating scalable analytical frameworks or standardised reporting tools.
- Strong exploratory analysis skills and the ability to generate clear, structured insights.
- Experience translating business questions into analytical plans and recommendations.
- Experience working cross‑functionally with Product, Design, Engineering, or Marketing teams.
- Experience with data visualisation tools such as Looker or Tableau and strong written communication skills.
Domain Experience
Experience working on live or rapidly iterated digital products is required (gaming experience is strongly preferred but not mandatory). Relevant backgrounds include:
- Console or mobile games
- Live service products
- Ecommerce or subscription platforms
- Other digital products where experimentation and engagement measurement are core
Familiarity with player engagement, retention, progression systems, and monetisation models is preferred.
Bonus Points If You Have
- Experience supporting live service games or ongoing content releases.
- Experience with Python or statistical tooling for deeper analysis.
- Experience building dashboards or scalable analytics products used by non‑technical stakeholders.
- Curiosity‑driven mindset and a strong desire to improve how teams learn from data.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Lifecycle Data Analyst employer: Sony Playstation
Contact Detail:
Sony Playstation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lifecycle Data Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those at PlayStation. Use LinkedIn or even Twitter to connect with current employees and ask about their experiences. A friendly chat can sometimes lead to job opportunities that aren't even advertised!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially any related to gaming or user engagement. This will give you an edge and demonstrate your hands-on experience when you get the chance to chat with hiring managers.
✨Tip Number 3
Prepare for interviews by diving deep into PlayStation's products and services. Understand their analytics needs and think of how your skills can help improve player experiences. Tailor your examples to show how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, keep an eye on new openings and be ready to jump on them as soon as they pop up. The sooner you apply, the better your chances!
We think you need these skills to ace Lifecycle Data Analyst
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Lifecycle Data Analyst role. Highlight your experience with experiment design, SQL skills, and any relevant projects that showcase your analytical prowess. We want to see how you fit into our PlayStation family!
Show Off Your Data Skills: When writing your application, don’t hold back on showcasing your data analysis skills. Mention specific tools you've used, like Looker or Tableau, and any large-scale datasets you've worked with. We love seeing how you can turn data into actionable insights!
Be Clear and Concise: Keep your application clear and to the point. Use straightforward language to explain your experience and how it relates to the role. We appreciate a well-structured application that makes it easy for us to see your potential.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you're keen on joining our team at PlayStation!
How to prepare for a job interview at Sony Playstation
✨Know Your Experiments
Make sure you understand the ins and outs of experiment design, especially A/B testing. Be ready to discuss your previous experiences with hypothesis definition and metric selection, as this will show your analytical prowess.
✨Showcase Your SQL Skills
Brush up on your SQL knowledge and be prepared to demonstrate how you've used it to work with large datasets. You might even want to bring examples of dashboards or reports you've created to showcase your ability to translate data into actionable insights.
✨Collaborate Like a Pro
Since this role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with Product Managers, Designers, or Engineers. Highlight how you aligned on success metrics and measurement strategies to drive results.
✨Be Curious and Engaged
Demonstrate your curiosity-driven mindset by asking insightful questions about the company’s approach to player engagement and retention. This shows that you're not just interested in the role but also in how you can contribute to their ongoing success.