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- Tasks: Lead a dynamic marketing team to drive growth for PlayStation's flagship services.
- Company: Join PlayStation, a global leader in entertainment and innovation under Sony Interactive Entertainment.
- Benefits: Enjoy a diverse workplace with opportunities for creativity, collaboration, and career growth.
- Why this job: Be part of a passionate team shaping the future of gaming and customer experiences.
- Qualifications: 15+ years in marketing, preferably in gaming or entertainment, with strong leadership skills.
- Other info: PlayStation values diversity and encourages all qualified candidates to apply.
The predicted salary is between 43200 - 72000 £ per year.
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity.
The PlayStation Store & Services Marketing team is responsible for marketing our flagship PlayStation Plus subscription service, and PlayStation’s multi-billion-dollar D2C businesses (PlayStation Store and PlayStation Direct). This role is a pivotal leadership role in the team accountable for the strategic implementation of performance focused marketing, dedicated to driving profitable business growth by harvesting incremental demand & driving recurring relationships through successfully delivering customer outcomes.
What you’ll be doing:
- Leadership & Team Development: Build, mentor, and manage a team of marketing managers and senior managers, operating across multiple geographic regions.
- End-to-End Campaign Management: Oversee the execution of comprehensive marketing campaigns for Stores and Services, ensuring excellence across all touchpoints. Lead the design, planning, and execution of go-to-market strategies for campaigns and promotions, utilising both Paid and Owned/Operated channels.
- Campaign Automation: Work with cross functional teams to build automation capabilities (i.e DCO) that will enable the robust & fast delivery of campaigns to the relevant channels for execution.
- Campaign Optimisation: Collaborate with the Performance Management function to find opportunities to optimise creative & campaign/promotions performance.
- Revenue Growth: Drive multi-million-dollar incremental performance by supporting innovative promotional activities and campaigns.
- Brand Articulation: Responsible for the articulation, orchestration of the value proposition, brand positioning & point of differentiation for our Store & Services businesses, and how best to convey this to our customers by creating compelling marketing campaigns and meaningful activations to bring our value proposition to life.
- Creative Development: Collaborate with Brand teams, agencies and in-house creative teams to create global brand and creative toolkits for Stores and Services.
- Brand Stewardship: Serve as the brand guardian for Store & Services, ensuring a consistent and cohesive brand identity to all campaigns.
- Cross-Functional Collaboration: Responsible for partnering with broader marketing teams to evangelise PS store & services in everything we do across the organisation.
- Stakeholder Engagement: Act as the primary marketing lead and point of contact for horizontal delivery stakeholder groups, engaging with senior leaders from manager to SVP level.
- Consumer Insight Alignment: Work with consumer insights teams to ensure campaigns, brand positioning, and go-to-market strategies align with customer expectations and preferences.
What we’re looking for:
- 15+ years in marketing roles preferably across Gaming/Entertainment vertical in creative or performance roles.
- A history of successfully operating in complex global organisations and being able to influence growth.
- Accomplished in setting up/enhancing processes for campaign or creative delivery at scale (multi market/product).
- Experience with Dynamic content optimisation & creative/campaign automation tools.
- A strong leader who has managed geographically dispersed teams.
Director, Growth Marketing (Go-To-Market) employer: Sony Playstation
Contact Detail:
Sony Playstation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Growth Marketing (Go-To-Market)
✨Tip Number 1
Familiarise yourself with PlayStation's products and services, especially the PlayStation Plus subscription. Understanding their offerings will help you articulate how your marketing strategies can enhance customer engagement and drive growth.
✨Tip Number 2
Network with current or former employees in similar roles within the gaming or entertainment sectors. They can provide valuable insights into the company culture and expectations, which can be beneficial during interviews.
✨Tip Number 3
Showcase your experience in leading geographically dispersed teams. Prepare examples of how you've successfully managed remote teams and driven performance across different markets, as this is crucial for the role.
✨Tip Number 4
Stay updated on the latest trends in digital marketing and campaign automation tools. Being knowledgeable about dynamic content optimisation will demonstrate your readiness to implement innovative strategies that align with PlayStation's goals.
We think you need these skills to ace Director, Growth Marketing (Go-To-Market)
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Director, Growth Marketing position. Identify key responsibilities and required skills, and think about how your experience aligns with these aspects.
Tailor Your CV: Customise your CV to highlight relevant experience in marketing, particularly in gaming or entertainment. Emphasise leadership roles, campaign management, and any experience with automation tools or performance optimisation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the gaming industry and your understanding of PlayStation's brand values. Use specific examples from your past experiences to demonstrate how you can contribute to their growth marketing efforts.
Showcase Your Leadership Skills: In your application, provide examples of how you've successfully built and managed teams, especially in a global context. Highlight your ability to influence growth and drive results through effective marketing strategies.
How to prepare for a job interview at Sony Playstation
✨Showcase Your Leadership Skills
As a Director of Growth Marketing, you'll need to demonstrate your ability to lead and mentor teams. Prepare examples of how you've successfully built and managed teams in the past, focusing on your leadership style and the impact it had on team performance.
✨Understand the Gaming Market
Familiarise yourself with the gaming and entertainment industry, particularly PlayStation's products and services. Be ready to discuss current trends, competitors, and how you can leverage this knowledge to drive growth for PlayStation Store & Services.
✨Prepare for Campaign Management Questions
Expect questions about your experience with end-to-end campaign management. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the results achieved, especially in terms of revenue growth and customer engagement.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with cross-functional teams. Discuss how you've collaborated with different departments to achieve marketing goals, and be ready to provide examples of successful partnerships that enhanced campaign effectiveness.
