At a Glance
- Tasks: Lead analytics for PlayStation Store, driving insights to enhance player experiences and revenue.
- Company: Join Sony Interactive Entertainment, a leader in gaming and digital commerce.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment focused on collaboration and impactful results.
- Why this job: Shape the future of gaming with data-driven decisions and innovative strategies.
- Qualifications: 10+ years in analytics, strong leadership, and experience in digital commerce.
The predicted salary is between 80000 - 100000 € per year.
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
About the Role: We are seeking a Director of Embedded Analytics to lead business analytics for the PlayStation Store and broader Direct‑to‑Consumer (D2C) digital commerce experience. This role is part of a centralised analytics organisation, with a dedicated mandate to embed high‑impact analytical thinking directly within Store product, merchandising, and commercial teams. You will be supporting a $16bn+ business line – one of the largest in global digital media – that is investing heavily in Machine Learning and AI to create more personalised, friction‑free and optimised customer experiences that unlock improved user experience for players and monetisation for our incredible creators.
Key Responsibilities:
- Embedded Analytics Leadership: Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product, commercial, and lifecycle teams as a trusted advisor on strategy and performance.
- Decision Support & Strategic Insight: Drive high‑impact analyses across the digital commerce funnel, including discovery, conversion, basket composition, and checkout. Identify opportunities to improve player experience and revenue through pricing, promotions, merchandising, and content placement.
- Experimentation & Measurement: Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Champion a test‑and‑learn mindset across Store and D2C teams.
- Commercial & Player Analytics: Analyse player purchasing behaviour across games, add‑ons, subscriptions (e.g., PlayStation Plus), and in‑store events. Inform strategies around lifecycle monetisation, cross‑sell/upsell, and content bundling.
- Cross‑Functional Collaboration: Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards. Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking.
- Team Leadership & Development: Build, lead, and mentor a team of high‑performing embedded analysts. Develop talent through coaching, feedback, and structured career development.
Qualifications & Experience:
- 10+ years in analytics or related roles, with significant leadership experience in embedded or business‑facing analytics teams.
- Experience in digital commerce, gaming, or subscription‑based businesses.
- Proven ability to influence product and commercial decisions through data.
Domain Expertise:
- Deep understanding of ecommerce and D2C metrics: conversion funnels, AOV, attach rate, LTV, promotions effectiveness.
- Experience analysing pricing strategies, merchandising performance, and digital storefront optimisation.
Technical Skills:
- Advanced SQL required; experience working with large‑scale event and transaction datasets.
- Proficiency with analytical tools/languages (e.g., Python or R) for deep‑dive analysis.
Leadership & Ways of Working:
- Strong stakeholder management skills, with the ability to operate effectively in a matrixed, centralised model.
- Clear communicator, able to tailor insights for both technical and executive audiences.
What Success Looks Like:
- Analytics is deeply embedded in PlayStation Store decision‑making, shaping product and commercial outcomes.
- Measurable improvements in conversion, revenue, and player engagement driven by analytical insights.
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity.
Director, Embedded Analytics — D2C Store employer: Sony Playstation
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our vibrant work culture fosters innovation and creativity, offering employees unparalleled opportunities for growth within a dynamic technology environment. With a commitment to diversity and inclusion, we empower our team members to thrive while contributing to the success of one of the largest digital commerce platforms in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Embedded Analytics — D2C Store
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and analytics space, especially those at Sony Interactive Entertainment. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your analytical prowess and how you've driven decisions in past roles. This is your chance to shine beyond the application.
✨Tip Number 3
Get ready for interviews by brushing up on your knowledge of digital commerce and player behaviour analytics. Be prepared to discuss how you can impact the PlayStation Store's success with your insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the SIE team.
We think you need these skills to ace Director, Embedded Analytics — D2C Store
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Embedded Analytics role. Highlight your experience in digital commerce and analytics, and show us how your skills align with our mission at Sony Interactive Entertainment.
Showcase Your Leadership Skills:We want to see your leadership experience shine through! Share examples of how you've built and mentored teams in the past, especially in embedded analytics or business-facing roles. This is key for us!
Be Data-Driven:Since this role is all about analytics, make sure to include specific examples of how you've used data to drive decisions. We love seeing how you've translated complex data into actionable insights that have made a real impact.
Apply Through Our Website:Don't forget to submit your application through our official website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at SIE.
How to prepare for a job interview at Sony Playstation
✨Know Your Analytics Inside Out
Make sure you brush up on your analytics skills, especially in areas like SQL and data interpretation. Be ready to discuss how you've used data to influence product decisions in the past, as this role is all about embedding analytics into decision-making.
✨Understand the D2C Landscape
Familiarise yourself with the Direct-to-Consumer (D2C) model and its metrics. Knowing how conversion funnels, average order value, and customer lifetime value play into the gaming industry will give you a leg up during discussions.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve real-world problems using data. Think about how you would approach improving player experiences or optimising revenue through pricing strategies. Have examples ready to showcase your analytical thinking.
✨Showcase Your Leadership Style
As a director, you'll need to lead a team of analysts. Be prepared to talk about your leadership style, how you mentor others, and how you ensure your team’s work aligns with business goals. Highlight any past successes in building high-performing teams.
