At a Glance
- Tasks: Lead UK Paid Media strategy, bridging local marketing with global frameworks.
- Company: Join The Orchard, a dynamic player in the music industry.
- Benefits: Enjoy private medical cover, generous pension, and music industry perks.
- Other info: Collaborative environment with opportunities for innovation and career growth.
- Why this job: Make an impact in music marketing while driving audience growth.
- Qualifications: 4-5 years in paid media or digital advertising, with a passion for music.
The predicted salary is between 55000 - 70000 £ per year.
The Senior Manager, Paid Media & Growth Strategy will serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard's global Paid Media framework. This role is designed to centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns while allowing local marketing teams to focus more heavily on core marketing responsibilities. Working closely with UK Marketing, Relationship Management, and the Global Paid Media team, this role will lead strategic planning across campaigns while partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution.
Responsibilities
- Serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard's global Paid Media framework.
- Centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns.
- Lead strategic planning across campaigns while partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution.
- Develop high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms, ensuring alignment with local marketing goals and artist priorities.
- Serve as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists, ensuring Paid Media is integrated early and effectively into campaign planning.
- Translate marketing objectives into actionable campaign direction for centralized Media Buying teams, ensuring strategic intent is maintained through execution.
- Analyze campaign and market-level performance data to identify trends, benchmarks, and opportunities to elevate Global Paid Media services and high-scale artist campaigns.
- Develop strategic recaps, insights, and client-facing reporting leveraging platform KPIs and proprietary Orchard data sources.
- Collaborate with UK Marketing and the Global Paid Media team on campaign planning, creative ideation, testing opportunities, best practice sharing, and adoption of global Paid Media processes, frameworks, and service standards.
- Identify opportunities to pilot new advertising products, beta programs, and emerging platforms, providing local market feedback to help shape broader Paid Media innovation.
- Support operational planning across the UK market, including workflow refinement, adherence to global Paid Media processes, and the transition of lower-tier campaigns toward Lite services where appropriate.
- Support campaign budgeting, reconciliation, and monthly accounting processes, ensuring accurate financial tracking and operational compliance.
- Provide strategic guidance and selective support across additional territories supported through the UK structure, including Africa and SEA as needed, while evaluating future regional support needs and scalability opportunities.
Qualifications
- 4 to 5 years of experience in paid media, digital advertising, growth, performance marketing, music marketing, or related fields.
- Strong understanding of digital advertising platforms including Meta, TikTok, Google Ads, YouTube, Spotify, Amazon, and other emerging and smaller channels.
- Experience developing and leading full-funnel paid media strategies that drive audience growth and clear commercial outcomes.
- Strong understanding of paid media best practices, audience targeting, measurement, testing frameworks, attribution, and optimization.
- Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, platform and proprietary insights) to identify audience opportunities, market trends, and growth strategies.
- Experience analyzing campaign performance data, developing actionable insights, and presenting strategic recommendations to stakeholders.
- Strong communication and stakeholder management skills, with the ability to build trusted partnerships across Marketing Strategist, Relationship Management, Audience Development, and other cross‑functional teams.
- Experience working in fast‑paced, high‑volume environments while managing multiple priorities and deadlines.
- Demonstrated ability to identify process improvements, scale ways of working, and contribute to the evolution of marketing services and best practices.
- Passion for music, artist development, and audience growth.
- Excellent written and verbal communication skills with the ability to collaborate effectively across regional and global teams.
Benefits
- Private medical cover
- Generous pension scheme
- Life assurance
- Income protection
- Music industry perks
- Time off over winter break
Sony Music is an equal opportunity employer and supports workforce diversity.
Senior Manager, Paid Media & Growth Strategy - The Orchard employer: Sony Music
The Orchard is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Senior Manager, Paid Media & Growth Strategy role based in the UK. With a strong emphasis on employee growth, you will have access to industry-leading resources and opportunities to innovate within the music marketing space, all while enjoying benefits such as private medical cover, a generous pension scheme, and unique music industry perks. Join us to make a meaningful impact in a fast-paced environment where your passion for music and strategic expertise can thrive.
