At a Glance
- Tasks: Lead UK Paid Media strategy, bridging local marketing with global frameworks.
- Company: Join The Orchard, a dynamic player in the music industry.
- Benefits: Enjoy private medical cover, generous pension, and music industry perks.
- Other info: Collaborative environment with opportunities for process improvement and innovation.
- Why this job: Make an impact in music marketing while driving audience growth.
- Qualifications: 4-5 years in paid media or digital advertising, with a passion for music.
The predicted salary is between 60000 - 75000 £ per year.
The Senior Manager, Paid Media & Growth Strategy will serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard's global Paid Media framework. This role is designed to centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns while allowing local marketing teams to focus more heavily on core marketing responsibilities. Working closely with UK Marketing, Relationship Management, and the Global Paid Media team, this role will lead strategic planning across campaigns while partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution.
Responsibilities
- Serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard's global Paid Media framework.
- Centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns.
- Lead strategic planning across campaigns while partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution.
- Develop high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms, ensuring alignment with local marketing goals and artist priorities.
- Serve as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists, ensuring Paid Media is integrated early and effectively into campaign planning.
- Translate marketing objectives into actionable campaign direction for centralized Media Buying teams, ensuring strategic intent is maintained through execution.
- Analyze campaign and market-level performance data to identify trends, benchmarks, and opportunities to elevate Global Paid Media services and high-scale artist campaigns.
- Develop strategic recaps, insights, and client-facing reporting leveraging platform KPIs and proprietary Orchard data sources.
- Collaborate with UK Marketing and the Global Paid Media team on campaign planning, creative ideation, testing opportunities, best practice sharing, and adoption of global Paid Media processes, frameworks, and service standards.
- Identify opportunities to pilot new advertising products, beta programs, and emerging platforms, providing local market feedback to help shape broader Paid Media innovation.
- Support operational planning across the UK market, including workflow refinement, adherence to global Paid Media processes, and the transition of lower-tier campaigns toward Lite services where appropriate.
- Support campaign budgeting, reconciliation, and monthly accounting processes, ensuring accurate financial tracking and operational compliance.
- Provide strategic guidance and selective support across additional territories supported through the UK structure, including Africa and SEA as needed, while evaluating future regional support needs and scalability opportunities.
Qualifications
- 4 to 5 years of experience in paid media, digital advertising, growth, performance marketing, music marketing, or related fields.
- Strong understanding of digital advertising platforms including Meta, TikTok, Google Ads, YouTube, Spotify, Amazon, and other emerging and smaller channels.
- Experience developing and leading full-funnel paid media strategies that drive audience growth and clear commercial outcomes.
- Strong understanding of paid media best practices, audience targeting, measurement, testing frameworks, attribution, and optimization.
- Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, platform and proprietary insights) to identify audience opportunities, market trends, and growth strategies.
- Experience analyzing campaign performance data, developing actionable insights, and presenting strategic recommendations to stakeholders.
- Strong communication and stakeholder management skills, with the ability to build trusted partnerships across Marketing Strategist, Relationship Management, Audience Development, and other cross‑functional teams.
- Experience working in fast‑paced, high‑volume environments while managing multiple priorities and deadlines.
- Demonstrated ability to identify process improvements, scale ways of working, and contribute to the evolution of marketing services and best practices.
- Passion for music, artist development, and audience growth.
- Excellent written and verbal communication skills with the ability to collaborate effectively across regional and global teams.
Benefits
- Private medical cover
- Generous pension scheme
- Life assurance
- Income protection
- Music industry perks
- Time off over winter break
Sony Music is an equal opportunity employer and supports workforce diversity.
Senior Manager, Paid Media & Growth Strategy - The Orchard in London employer: Sony Music
The Orchard is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the heart of the UK music industry. With a strong focus on employee growth, we provide opportunities for professional development alongside competitive benefits such as private medical cover, a generous pension scheme, and unique music industry perks. Join us to be part of a forward-thinking team that values diversity and innovation while making a meaningful impact in the world of music marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Paid Media & Growth Strategy - The Orchard in London
✨Show Your Creative Side
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sony Music on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Manager, Paid Media & Growth Strategy - The Orchard in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sony Music. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sony Music:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sony Music’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sony Music
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sony Music will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Sony Music, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
