At a Glance
- Tasks: Lead innovative publicity campaigns for iconic and emerging artists at Columbia Records.
- Company: Join the vibrant team at Columbia Records, part of Sony Music Entertainment.
- Benefits: Enjoy a modern office, professional growth, and music industry perks.
- Other info: Be part of a diverse community that champions positive change.
- Why this job: Shape how artists connect with audiences and create cultural moments.
- Qualifications: Experience in digital PR, strong writing skills, and a passion for music.
The predicted salary is between 35000 - 45000 £ per year.
Columbia Records is a premier frontline label of Sony Music Entertainment and its roster features some of the most famous names in music history including Bob Dylan, Foo Fighters and Bruce Springsteen, alongside some of the finest cutting-edge artists in the world today such as Calvin Harris, Rosalía, ASAP Rocky, Tyler The Creator and newer artists including Skye Newman, Chloe Qisha and Aaron Rowe.
We’re looking for a creative, culture-driven publicist who is passionate about music, storytelling and shaping how artists connect with audiences. You’ll play a key role in defining how our diverse roster of artists are seen, heard and talked about, leading campaigns that cut through the noise and create meaningful cultural moments. Working across a wide range of artists, you’ll develop thoughtful, high-impact publicity strategies spanning digital platforms, emerging media, and traditional press. This is a role that goes beyond reactive pitching. We’re looking for someone who can proactively spot opportunities, generate original ideas, and bring fresh thinking to how artists show up in culture. You’ll be responsible for delivering integrated campaigns across digital, podcast, online and print, while building unexpected partnerships that help our artists reach audiences in new and exciting ways. Success in this role looks like creating campaigns that people genuinely talk about, and delivering visibility for our artists that is as unique as they are. You’ll be part of a fast-paced, creative and forward-thinking environment where music is always at the centre.
What you'll do:
- Build and maintain strong relationships with journalists, editors and tastemakers across digital, podcast and traditional media
- Lead and execute innovative, multi-channel press campaigns across a diverse roster of artists
- Stay up to date with trends and innovations across the digital and media landscape
- Support artist promo activity, including photoshoots, interviews and content filming where appropriate
- Develop creative campaign ideas and storytelling angles for pitching to digital and media partners
- Write compelling pitches, press releases and artist biographies
- Contribute creative ideas and strategic thinking in team and campaign meetings
- Support artist signing processes by contributing to pitch meetings and narrative development
- Act as a trusted partner to artists and managers, providing clear and considered guidance during sensitive or complex press situations
- Champion Columbia artists by attending gigs, building buzz and maximising press opportunities wherever possible
Who you are:
- Experienced across digital PR, traditional media, podcasts and emerging platforms
- Well-connected, with an established network spanning press, digital media, creatives and industry partners
- Experience working across both UK and international (particularly US) artist campaigns
- Able to manage a varied and fast-moving artist roster with strong prioritisation skills
- Highly knowledgeable about existing content series, platforms and media landscapes in the UK and globally
- A creative thinker, with a track record of generating original and impactful campaign ideas
- Passionate about discovering new opportunities and pushing beyond traditional PR approaches
- Able to tell compelling artist stories and translate them into engaging media narratives
- Confident in core PR fundamentals, including media relations, pitching and campaign execution
- Strong writing skills, with experience creating press materials such as releases and biographies
- Experienced in working directly with artists and managers, building trusted and professional relationships
- An excellent communicator, both written and verbal
- Strong influencing and persuasion skills
- Highly organised, with the ability to manage multiple priorities effectively
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information. Please note that applicants must be at least 18 years of age.
Publicist, Columbia Records UK in London employer: Sony Music Global
Columbia Records UK is an exceptional employer that fosters a vibrant and creative work culture, where your passion for music can thrive every day. With a commitment to professional growth, employees benefit from a modern office environment, comprehensive perks including private medical cover and a generous pension scheme, and the opportunity to contribute to meaningful social impact initiatives. Join a diverse team dedicated to shaping the future of music and making a lasting cultural impact.
StudySmarter Expert Advice🤫
We think this is how you could land Publicist, Columbia Records UK in London
✨Tip Number 1
Network like a pro! Get out there and connect with journalists, editors, and other industry folks. Attend gigs, music events, and conferences to build those relationships that can help you land that publicist role.
✨Tip Number 2
Show off your creativity! When you’re chatting with potential employers, share your innovative ideas for publicity campaigns. Think outside the box and demonstrate how you can make artists stand out in a crowded market.
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s hot in the music and media landscape. Being able to discuss current trends and how they can be leveraged for artist visibility will show you’re the right fit for the fast-paced environment at Columbia Records.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our vibrant community and contributing to the exciting work we do at Columbia Records.
We think you need these skills to ace Publicist, Columbia Records UK in London
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music shine through! Share your favourite artists and how they inspire you. We want to see that you're not just a publicist, but a true music enthusiast.
Craft Compelling Stories:Remember, storytelling is key in this role. Use your application to demonstrate how you can create engaging narratives around artists. Think about how you would pitch an artist's story to the media and showcase that creativity in your writing.
Highlight Your Connections:We’re looking for someone well-connected in the industry. Make sure to mention any relationships you have with journalists, editors, or influencers. This will show us that you can hit the ground running and leverage your network for our artists.
Tailor Your Application:Don’t send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that align with the job description. We want to see how you fit into our vibrant community at Columbia Records, so make it personal!
How to prepare for a job interview at Sony Music Global
✨Know Your Artists
Before the interview, dive deep into Columbia Records' roster. Familiarise yourself with both the iconic names and the emerging artists. This will not only show your passion for music but also help you craft tailored ideas on how to promote them effectively.
✨Showcase Your Creativity
Prepare to discuss innovative campaign ideas that you've developed in the past. Think about how you can apply those experiences to Columbia's diverse artists. Bring fresh concepts that demonstrate your ability to think outside the box and connect artists with audiences in unique ways.
✨Build Relationships
Highlight your existing connections within the media landscape. Be ready to talk about how you've successfully built relationships with journalists and tastemakers. This is crucial for a publicist role, so share specific examples of how these relationships have benefited your previous campaigns.
✨Master Your Pitch
Practice writing compelling pitches and press releases ahead of time. During the interview, be prepared to showcase your writing skills by discussing how you would approach crafting narratives for Columbia's artists. This will demonstrate your understanding of core PR fundamentals and your ability to engage media partners.