Manager, Brand Partnerships - AWAL in London

As AWAL UK Marketing Manager, you will lead marketing strategy & initiatives for a wide range of AWAL's artists ranging from emerging and developing artists to some already established acts. You will have 2-3 years' experience as a marketing manager, running a range of artist campaigns at a front line label or equivalent and be confident planning, budgeting and executing creative campaign strategy. You will have a proven track record of delivering 360 artist campaigns including both charting records as well as emerging artist development projects. You will be a digital native with a digital-first approach to campaigns, as well as have a proven track record in putting together a full campaign around a suite of physical formats for album projects. You will love working exceptionally closely with artists and be someone with real vision and ideas on how to solidify an artist proposition as they push for cultural, commercial and critical success. As a hands-on marketer, you will be adept at creating, editing, and distributing compelling content across all major social media platforms and channels. In addition, you will feel confident working with artists who already have an established position in the scene and require more of a light-touch approach to ensure seamless execution of their vision as well as guidance on best practices.

This would suit someone who has 2-3 years' experience as a marketing manager level at a front line label or equivalent, managing priority projects. As a team we meet in the London office from Monday – Thursday. People may choose to work remotely on Fridays. Join us in shaping the future of the music industry.

What you'll do:

• Conceive and implement innovative marketing timelines & strategy for selected AWAL artists
• Communicate & implement marketing best practices, new developments and strategies to artists / artist's teams
• Communicate and synchronise campaigns with AWAL's global marketing teams
• Oversee the delivery and the rollout of all assets for designated artist campaigns
• Manage marketing campaign budgets
• Oversee setup & execution of clients' physical and digital production
• Establish clear campaign objectives & targets for all key stakeholders to adhere to
• Source and manage media promo partners for projects
• Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations teams as well as external partners
• Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
• Create, edit, and distribute engaging content across multiple social media platforms and channels, maintaining brand consistency and maximizing engagement
• Set and achieve streaming, sales and revenue targets
• Monitor & analyse performance of releases using analytics & third party tools

To be successful in this role you will:

• Build strong relationships with both artists / artists' team & internal team members in order to build trust & to keep steering the campaigns effectively
• Be consistent & effective in communications with both the artists / artists' team & internal team members which adhere to AWAL's values
• Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively
• Set campaign objectives & targets at the start of each campaign
• Regularly keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
• Create high-quality social media content quickly and efficiently to capitalize on real-time opportunities and maintain campaign momentum

Who you are:

• You have 2-3 years experience at marketing manager level at a label, distributor, artist/label services company, or artist management company
• You are familiar with the AWAL business model & the company values
• You have a strong understanding of the inner workings and deliverables required for the life cycle of global music releases, as well as digital and physical distribution, metadata and marketing
• You are comfortable in hiring & working with third party promo teams & creatives teams / agencies
• You have great knowledge of the DSP landscape and how it affects marketing campaigns
• You are well versed in modern music marketing techniques such as influencer / creator marketing, content seeding and have a good knowledge of YouTube, fan community and first party data strategy
• You have hands-on expertise in creating, editing, and distributing content across social media platforms (Instagram, TikTok, X/Twitter, Facebook, YouTube, etc.) with understanding of platform-specific best practices and content formats
• You have a general understanding of what it means to work releases in a global marketplace
• You have experience in implementing effective paid media advertising & an awareness on how to identify audiences you would like to target
• You are willing to take a hands-on approach and ready to execute a wide range of tasks to execute campaigns
• You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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