At a Glance
- Tasks: Create exciting fan engagement campaigns and connect artists with their audiences.
- Company: Join Sony Music, a leader in music, technology, and culture.
- Benefits: Enjoy a competitive salary, professional development, and music industry perks.
- Other info: Flexible working options and a vibrant community await you!
- Why this job: Make a real impact in the music world while growing your skills.
- Qualifications: Passion for music, strong organisational skills, and eagerness to learn.
The predicted salary is between 28480 - 28480 £ per year.
Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity to be part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future.
The Fan Engagement CRM team sits within the Digital & Audience Development function, supporting the UK business through audience growth, fan engagement and first-party data initiatives. We help artists and labels build stronger connections with their fans by growing and activating artist-owned audiences across multiple touchpoints. Using fan data and insights, we deliver personalised marketing and fan experiences that increase engagement, support D2C activity and drive revenue opportunities.
This role will support the delivery of CRM fan engagement campaigns, helping artists and labels grow their audiences, deepen fan relationships and create meaningful experiences that contribute to long-term fan value.
Role Overview:
- Office attendance: Monday to Thursday
- Flexibility: Fridays are optional to work from the office or work from home
- Offsite working: This role has no opportunities to work offsite events
What you'll do:
- Create fan engagement activations including email campaigns, competitions, sign-up experiences, pre-saves and exclusive content journeys to drive audience growth, deepen fan relationships and increase first-party data acquisition - using in-house tools and third-party partnerships platforms
- Work with Digital & Audience Development, D2C and label teams to help attract, engage and retain fans, creating meaningful fan experiences while growing artist and label-owned audiences
- Support CRM strategy in label and artist meetings, ensuring fan engagement and audience development are embedded as core components of all marketing campaigns
- Develop best-practice case studies, fan engagement documentation in partnership with CRM Managers to drive continuous improvement and innovation
Who you are:
Essential:
- Strong organisational skills with excellent attention to detail and the ability to manage multiple tasks and deadlines
- A passion for music, fan engagement and digital marketing, with an interest in how artists connect with their audiences
- Proactive, enthusiastic and eager to learn, with a willingness to take ownership of tasks and contribute to team projects
- Curious about technology, innovation and how artists connect with fans in the digital space
Nice to have:
- An understanding of fan engagement, CRM marketing or audience development
- Experience using data to support decision-making or evaluate performance
- Familiarity with digital marketing, e-commerce or direct-to-fan engagement
What we give you:
- An annual salary of £28,480 (London Living Wage)
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development such as focused workshops and a dedicated mentor, enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break
Process Overview:
Applications open August 10th at 10:00 and close August 24th at 10:00. Candidates whose applications are selected will be invited to complete a video interview between September 28th and October 3rd. Candidates who pass this stage will then be invited to the final stage of the process, an in-person assessment centre in early November. We will send further information on this stage before the date arrives. Successful applicants will start in January 2027.
We are committed to providing an accessible recruitment process and encourage you to let us know if you require any reasonable adjustments throughout the process by contacting this email: recruitment.support@sonymusic.com
Equal Opportunities:
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy: Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information. Please note that applicants must be at least 18 years of age.
Fan Engagement CRM Intern in London employer: Sony Music Global
At Sony Music, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that empowers our employees to thrive. As a Personal Assistant & Team Coordinator in our UK office, you'll enjoy a modern environment, comprehensive benefits including private medical cover and a generous pension scheme, and ample opportunities for professional growth while contributing to meaningful initiatives in the music industry. Join us to be part of a dynamic team that champions positive change and fosters a collaborative spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Fan Engagement CRM Intern in London
✨Join Marketing Meetups and Workshops
Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!
✨Get Involved in University Projects
Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.
✨Show Off Your Skills Online
Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag Sony Music Global when you apply!
✨Connect with Alumni in the Field
Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at Sony Music Global.
We think you need these skills to ace Fan Engagement CRM Intern in London
Some tips for your application 🫡
Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!
Demonstrate Your Passion:Since this is an internship, employers like Sony Music Global want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.
Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to Sony Music Global.
Research and Reference:Don't forget to do a bit of homework on Sony Music Global! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.
How to prepare for a job interview at Sony Music Global
✨Show off Your Creativity
In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to Sony Music Global—this shows your innovative thinking and fits perfectly with the internship vibe.
✨Know Your Digital Tools
Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!
✨Be Ready to Discuss Trends
Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to Sony Music Global’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.
✨Highlight Your Willingness to Learn
Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at Sony Music Global. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!
