At a Glance
- Tasks: Lead marketing strategy for a top live entertainment company and drive ticket sales.
- Company: Join RG Live, a vibrant subsidiary of Sony Music, shaping the future of live events.
- Benefits: Enjoy private medical cover, a generous pension scheme, and exclusive music industry perks.
- Other info: Be part of a dynamic team with opportunities for professional growth and development.
- Why this job: Make a real impact in the entertainment industry while fostering inclusivity and creativity.
- Qualifications: Proven experience in marketing leadership within live events or entertainment sectors.
The predicted salary is between 50000 - 70000 £ per year.
RG Live is one of the UK's leading live entertainment companies, selling 4 million tickets each year across concerts, light trails and immersive experiences.
As we enter the next phase of growth, we are looking for an ambitious marketing leader with expertise in ticket sales, audience development and data-driven decision making to drive future growth.
RG Live is home to a highly motivated, collaborative team with a culture of inclusiveness and entrepreneurial thinking.
This is a rare opportunity to shape the marketing strategy of a fast-growing live entertainment company and play a central role in the continued success of the business.
RG Live , a leading events promoter and producer and wholly owned Sony Music subsidiary.
What you'll do
- Strategic Leadership
- Develop and deliver the company's marketing vision and long-term growth strategy.
- Oversee integrated marketing plans across all live events, tours, festivals, experiences, and venue-based properties.
- Establish brand positioning and audience growth strategies across multiple markets.
- Lead annual marketing planning, budgeting, forecasting, and performance measurement.
- Revenue & Ticket Sales
- Drive ticket sales and revenue targets across all events.
- Develop customer acquisition, retention, and re-engagement strategies.
- Optimise marketing spend and ROI through data-driven decision making.
- Collaborate with ticketing partners to maximise sales through pricing and promotional strategies.
- Digital Marketing & CRM
- Oversee digital marketing, including paid media, search, social, display, video, influencer, and programmatic campaigns.
- Lead CRM strategy, customer lifecycle marketing, and audience segmentation.
- Grow and monetise first-party data assets.
- Ensure effective use of digital marketing, CRM and audience data tools.
- Oversee external agency relationships.
- Brand & Content
- Define and protect the company's brand identity and positioning.
- Lead content strategy across social media, owned channels, video, creative production, and fan communications.
- Develop compelling campaigns that enhance audience engagement and drive conversion.
- Ensure consistency of messaging across all consumer touchpoints.
- Partners with the Live Teams on external brand and partner pitches, contributing marketing insight, creative thinking, and strategic direction throughout the pitch, brainstorming and planning process.
- Audience Insights & Analytics
- Champion a data-led culture across the organisation.
- Utilise customer insights, market research, and audience data to inform strategy.
- Establish KPIs and reporting frameworks for all marketing activity.
- Regularly evaluate campaign effectiveness and identify opportunities for improvement.
- Ensure RG Live has the required tools, data and reporting capabilities to support audience growth, customer engagement and ticket sales.
- Sponsorship & Commercial Partnerships
- Support commercial teams in developing marketing-led sponsorship opportunities.
- Provide audience and brand insight to strengthen sponsorship proposals and maximise partnership value.
- Collaborate with sponsors to create impactful integrated activations.
- Communications & PR
- Oversee corporate communications, publicity, media relations, and reputation management.
- Lead crisis communications planning and execution where required.
- Act as a senior ambassador for the company with media, partners, and stakeholders.
- Leadership & Team Development
- Lead, manage and inspire the RG Live marketing team.
- Develop talent, succession plans, and future leadership capability.
- Foster collaboration across marketing, event, experiences and finance teams.
- Establish best practices and marketing excellence across the business.
- Serve as a member of the RG Live executive board team.
Who you are
- You are already in a senior Marcoms leadership position in the entertainment or live industry.
- You have a proven track record in live events, entertainment, music, sport, festivals, ticketing, or consumer brands.
- Significant experience managing multi-million-pound marketing budgets.
- Demonstrable success driving revenue growth through integrated marketing campaigns.
- Strong expertise in digital performance marketing, CRM, customer analytics, and audience development.
- Experience leading and developing high-performing marketing teams.
- Experience delivering measurable results.
- Knowledge of sponsorship and partnership marketing.
- Understanding of ticketing platforms and revenue management.
- Experience within music, live entertainment or experiential sectors.
What we give you
- You join a vibrant global community with the opportunity to channel your passion every day
- A modern office environment designed for you, empowering you to bring your best
- Investment in your professional growth and development enabling you to thrive in our vibrant community
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.
- Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive.
Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent.
We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
Please note that applicants must be at least 18 years of age.
Director of Marketing and Communications - RG Live in London employer: Sony Music Global
At Sony Music, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that empowers our employees to thrive. As a Personal Assistant & Team Coordinator in our UK office, you'll enjoy a modern environment, comprehensive benefits including private medical cover and a generous pension scheme, and ample opportunities for professional growth while contributing to meaningful initiatives in the music industry. Join us to be part of a dynamic team that champions positive change and fosters a collaborative spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Director of Marketing and Communications - RG Live in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sony Music Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sony Music Global are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sony Music Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Director of Marketing and Communications - RG Live in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sony Music Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sony Music Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sony Music Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sony Music Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sony Music Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sony Music Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
