Digital Marketing Intern - Ministry of Sound Records in London

Digital Marketing Intern - Ministry of Sound Records in London

London Internship 28480 - 28480 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Join the Digital Marketing team to create and coordinate exciting campaigns for top artists.
  • Company: Be part of Sony Music, a global leader in music and culture.
  • Benefits: Enjoy a competitive salary, professional development, and unique industry perks.
  • Other info: Flexible office attendance with opportunities for offsite events and content creation.
  • Why this job: Shape the future of music while learning from industry experts in a vibrant environment.
  • Qualifications: Passion for digital marketing and knowledge of social media platforms are essential.

The predicted salary is between 28480 - 28480 £ per year.

Here at Sony Music Entertainment, we are shaping what’s next in a way that creates impact. Forging powerful new ideas at the heart of music, technology, and culture that entertain and move people. This is your opportunity. Part of a global community, united by individual passion, rising to that challenge every day. Adapting at pace and supporting one another, inspired to influence the future.

A global dance music powerhouse, Ministry of Sound Records has spent over three decades shaping modern electronic music by launching icons, breaking new talent, and redefining the genre. Home to a diverse and acclaimed roster, Ministry of Sound represents BRIT-nominated and Ivor Novello Award-winning group London Grammar, whose albums have sold over three million copies worldwide; dance music pioneer Pete Tong MBE; and rising star Jayda G. Beyond its roots in dance music, Ministry of Sound is also the UK home for global superstars like Tate McRae, Doja Cat and breakthrough artist Malcolm Todd.

Each member of the Ministry team’s contribution is valuable, and all opinions are respected, no matter your role. As an intern, it’s not just about handling the admin and assisting the team – you’ll have the opportunity to add your ideas to artists’ social and digital campaigns and bring them to life. Your opinions on content, social media, virality, fan engagement, advertisement, innovation, new platforms are very much encouraged.

As a smaller label, we work closely together, across digital, marketing, A&R, and other central teams throughout Sony Music UK. It gives you the chance to learn the ins and outs of digital marketing within a label, plus gain deep insight into all corners of a major label group, building a wide foundation for your career in music.

Role Overview:

  • Office attendance: Monday & Tuesday with a third day in on either Wednesday or Thursday
  • Flexibility: Minimum 3 days in the office
  • Offsite working: offsite shoots and shows are regular occurrences where the digital intern collects content from artists and delivers edited assets for social media

What you'll do:

  • You will be accountable for administration and coordination within the Digital Marketing team
  • Responsible for ensuring best practices are followed across digital platforms, socials and DSPs for releases
  • Contributing ideas and suggestions and vocalise your knowledge in team and label meetings
  • Establish yourself as a point of contact for any queries relating to these areas by forging strong relationships across the business and with external contacts
  • Assist the social media and Digital Marketing Managers in coordinating all artists’ promotional and marketing activity, including but not limited to asset creation and delivery, weekly reporting, and general housekeeping of artist channels
  • Involvement in day-to-day management of artists' social media accounts
  • Assist in digital advertising operations and managing budgets
  • Raise POs and maintain campaign budgets for digital marketing spends
  • Be proficient with analytics tools (TikTok, Instagram, Facebook, Twitter, YouTube, Spotify, Apple, Amazon, and Google) and maintain weekly reports
  • Present metrics of all social and CRM activity in digital and label meetings, as well as help build reports to share with wider teams
  • Build streaming reports containing data insights and marketing updates
  • Attend digital, label and sales meetings to discuss forthcoming releases, campaign updates, etc.
  • Take meeting notes and isolate action points
  • Keep updated on market developments, competitors’ campaigns, new technologies, market conditions, interesting creative ideas, and new trends

Who you are:

  • This role suits a creative thinker and social media native who is immersed in entertainment, culture, and trends across all relevant short-form platforms (TikTok, Instagram, YouTube, etc.) within the music ecosystem, who has a passion to learn and develop their skills in a forward-thinking label
  • Content creation and editing skills
  • An interest in digital marketing is essential as well as general knowledge of artists on the scene or in the OCC
  • You love dance music and understand the value of dance culture
  • A strong comprehension and personal use of streaming platforms (such as Spotify, Apple Music, or Amazon Music) is key to this role and will help in your day-to-day responsibilities
  • Strong knowledge of MS Office - Outlook, Word, Excel, PowerPoint
  • Experience (even self-taught) using video editing software, graphic editing software (even Canva), website CMS’, CRM sites like Mail Chimp are all a bonus to have as well

Nice to Have:

  • Excellent communicator who will be eager to vocalise ideas and opinions
  • Eager to learn and grow within the digital music ecosystem
  • A proven self-starter who can take initiative and work objectively as well as in a team
  • Highly organised and can multi-task while remaining calm under pressure with ability to prioritise
  • Can confidently deal with people at all levels internally & externally
  • You work hard and want to use the opportunity to learn as much as possible about digital strategy.

What we give you:

  • An annual salary of £28,480 (London Living Wage)
  • You join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development such as focused workshops and a dedicated mentor, enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break

Process Overview:

Applications open August 10th at 10:00 and close August 24th at 10:00. Candidates whose applications are selected will be invited to complete a video interview between September 28th and October 3rd. Candidates who pass this stage will then be invited to the final stage of the process, an in-person assessment centre in early November. We will send further information on this stage before the date arrives. Successful applicants will start in January 2027.

We are committed to providing an accessible recruitment process and encourage you to let us know if you require any reasonable adjustments throughout the process by contacting this email: recruitment.support@sonymusic.com.

Equal Opportunities:

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Digital Marketing Intern - Ministry of Sound Records in London employer: Sony Music Global

At Sony Music, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that empowers our employees to thrive. As a Personal Assistant & Team Coordinator in our UK office, you'll enjoy a modern environment, comprehensive benefits including private medical cover and a generous pension scheme, and ample opportunities for professional growth while contributing to meaningful initiatives in the music industry. Join us to be part of a dynamic team that champions positive change and fosters a collaborative spirit.

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Contact Details:

Sony Music Global Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Digital Marketing Intern - Ministry of Sound Records in London

Join Marketing Meetups and Workshops

Keep an eye out for local marketing meetups and workshops. These events are a goldmine for meeting professionals in the marketing-communications field and getting your face known. Plus, while you're there, don’t hesitate to ask questions or share your insights—being active can make you unforgettable!

Get Involved in University Projects

Leverage any marketing projects or initiatives at your university. This is a fantastic way to build real-world experience and show potential employers you’ve got the chops. Plus, it gives you great content for discussions during your interviews and a chance to build contacts in the industry.

Show Off Your Skills Online

Consider creating a portfolio website showcasing your marketing-communications work. Whether it’s a blog, social media campaigns, or digital content, having a visual representation of your skills can be really impactful. Make sure to share this on platforms like LinkedIn—and don’t forget to tag Sony Music Global when you apply!

Connect with Alumni in the Field

Reach out to alumni from your university who are in marketing-communications. They can provide insights into the industry and might even have tips about internship opportunities. Plus, they’ve been in your shoes, so they can offer advice on how to stand out in your applications, especially for positions like the one at Sony Music Global.

We think you need these skills to ace Digital Marketing Intern - Ministry of Sound Records in London

Digital Marketing
Social Media Management
Content Creation
Video Editing
Graphic Editing
Analytics Tools Proficiency
Budget Management

Some tips for your application 🫡

Show Off Your Creativity!:In marketing communications, creativity is key, so don’t hold back! Consider including a creative element in your CV or cover letter, maybe a unique design or a marketing campaign you’ve conceptualised. This showcases not just your skills, but also your personality!

Demonstrate Your Passion:Since this is an internship, employers like Sony Music Global want to see your motivation to learn and grow in the field. In your cover letter, share what excites you about marketing and any related projects you’ve been part of. Highlight those experiences to showcase your enthusiasm for the role.

Engineered for Teamwork:Marketing is all about collaboration, so make sure to include examples in your application that demonstrate how you’ve successfully worked in a team. Talk about any group projects or campaigns you’ve worked on during your studies or previous roles; this will give a solid indication of your teamwork abilities to Sony Music Global.

Research and Reference:Don't forget to do a bit of homework on Sony Music Global! Mention something specific about their recent campaigns or values that resonate with you in your cover letter. Tailoring your application to reflect an understanding of their work shows your genuine interest and could really make your application stand out.

How to prepare for a job interview at Sony Music Global

Show off Your Creativity

In marketing communications, creativity is key! Be prepared to showcase examples of your past work, whether that’s social media campaigns, copywriting pieces, or even graphic designs. We can also think about sharing how you’d approach a fictional campaign related to Sony Music Global—this shows your innovative thinking and fits perfectly with the internship vibe.

Know Your Digital Tools

Familiarise yourself with the digital tools commonly used in marketing communications, like Google Analytics, Canva, or social media scheduling platforms. You might get some technical questions about how you would use these tools in a real-world situation, so let’s brush up on our knowledge and get comfortable discussing them!

Be Ready to Discuss Trends

Stay in the loop with the latest marketing trends and case studies. It might be beneficial to read up on recent successful campaigns relevant to Sony Music Global’s industry. Having these insights ready can help us impress the interviewers and demonstrate our enthusiasm and proactive approach to this internship.

Highlight Your Willingness to Learn

Since this is an internship, showing your eagerness to learn and grow is crucial. Prepare to talk about how you’ve tackled new challenges in the past and what skills you’re excited to develop during your time at Sony Music Global. Our mindset should be about building a relationship and showing that we’re enthusiastic team players!