Senior Manager, Paid Media & Growth Strategy - The Orchard

The Senior Manager, Paid Media & Growth Strategy will serve as the dedicated strategic lead for the UK market, bridging local marketing priorities with The Orchard’s global Paid Media framework. This role is designed to centralize Paid Media strategy for a high-volume territory, providing consistent ownership across campaigns while allowing local marketing teams to focus more heavily on core marketing responsibilities.

Working closely with UK Marketing, Relationship Management, and the Global Paid Media team, this role will lead strategic planning across campaigns while partnering with centralized Media Buying resources to ensure scalable and operationally efficient execution.

What you'll do:

• Lead the development of high-impact, full-funnel Paid Media strategies for UK labels and artists across digital and emerging platforms, ensuring alignment with local marketing goals and artist priorities.
• Serve as the primary Paid Media strategic partner for UK Relationship Managers and Marketing Strategists, ensuring Paid Media is integrated early and effectively into campaign planning.
• Translate marketing objectives into actionable campaign direction for centralized Media Buying teams, ensuring strategic intent is maintained through execution.
• Analyze campaign and market-level performance data to identify trends, benchmarks, and opportunities to further elevate Global Paid Media services and high-scale artist campaigns.
• Develop strategic recaps, insights, and client-facing reporting leveraging both platform KPIs and proprietary Orchard data sources.
• Collaborate closely with UK Marketing and the Global Paid Media team on campaign planning, creative ideation, testing opportunities, best practice sharing, and the adoption of global Paid Media processes, frameworks, and service standards.
• Identify opportunities to pilot new advertising products, beta programs, and emerging platforms, providing local market feedback to help shape broader Paid Media innovation.
• Support operational planning across the UK market, including workflow refinement, adherence to global Paid Media processes, and the transition of lower-tier campaigns toward Lite services where appropriate.
• Support campaign budgeting, reconciliation, and monthly accounting processes, ensuring accurate financial tracking and operational compliance.
• Provide strategic guidance and selective support across additional territories supported through the UK structure (including Africa and SEA as needed), while helping evaluate future regional support needs and scalability opportunities.

Who you are:

• 4 to 5 years of experience in paid media, digital advertising, growth, performance marketing, music marketing, or related fields.
• Strong understanding of digital advertising platforms including Meta, TikTok, Google Ads, YouTube, Spotify, Amazon, and other relevant emerging and smaller channels.
• Experience developing and leading full-funnel paid media strategies that drive audience growth and clear commercial outcomes.
• Strong understanding of paid media best practices, audience targeting, measurement, testing frameworks, attribution, and optimization.
• Ability to leverage internal and publicly available data sources (e.g., Chartmetric, Spotify for Artists, platform and proprietary insights) to identify audience opportunities, market trends, and growth strategies.
• Experience analyzing campaign performance data, developing actionable insights, and presenting strategic recommendations to stakeholders.
• Strong communication and stakeholder management skills, with the ability to build trusted partnerships across Marketing Strategist, Relationship Management, Audience Development, and other cross-functional teams.
• Experience working in fast-paced, high-volume environments while managing multiple priorities and deadlines.
• Demonstrated ability to identify process improvements, scale ways of working, and contribute to the evolution of marketing services and best practices.
• Passion for music, artist development, and audience growth.
• Excellent written and verbal communication skills with the ability to collaborate effectively across regional and global teams.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks.
• There’s also time off over winter break.

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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