At a Glance
- Tasks: Lead a team to create innovative CRM campaigns for artists and engage fanbases.
- Company: Join Sony Music UK, a vibrant hub of creativity and strategy.
- Benefits: Enjoy private medical cover, a generous pension scheme, and music industry perks.
- Other info: Be part of a global community focused on positive change and professional growth.
- Why this job: Make a real impact in the music industry while driving fan engagement.
- Qualifications: Experience in CRM, preferably in Music or Entertainment, with strong project management skills.
The predicted salary is between 36000 - 60000 € per year.
As the Senior CRM Manager, you will look after a team who are responsible for working closely with our labels at SMEUK to help deliver best-in-class, creative & innovative CRM campaigns for our artists with the aim of engaging artist current fanbases & acquisition of new fans. You will also work closely with our Digital Media, Web Ops, E-Commerce teams. You will also work closely with our Global Product, Design and Engineering team based out of NY who are responsible for providing the tech by which you will deploy campaigns. With this you will actively demonstrate best-in-class campaigns from the UK and provide continual feedback to this group to develop our offering in this space and contribute to the global strategy.
The CRM team is positioned within Sony Music UK's creative & strategy hub, which unites Brand Partnerships, Sync, Visual Creative, Digital and Audience Development (D&AD). The division works with Sony Music UK's iconic labels – including Columbia, RCA, Commercial Group, Ministry of Sound, Relentless – to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience.
What you’ll do:
- Design and execute CRM audience strategies for artists and labels, driving fan data acquisition and long-term fan engagement.
- Leverage traditional CRM and emerging technologies incorporating segmentation, lifecycle marketing, and monetisation strategies that align with D2C.
- Build and develop best-in-class, creative and innovative CRM audience campaigns for our Artists & Ecommerce teams.
- Work closely with Product Design & Engineering, Legal, and Digital Audience Development teams to align CRM automation with broader business systems and ensure seamless data flows across platforms.
- Leverage partner tools and emerging innovations to guide our artist campaigns – optimising audience growth and delivering on commercial objectives.
- Champion the use of first-party data to build personalised fan journeys, integrating CRM with e-commerce (Ceremony of Roses), digital media, and insights teams to create seamless cross-channel experiences.
- Set KPIs and goals, provide comprehensive campaign reporting and actionable insights working closely with Digital and Audience Development teams.
Who you are:
- Proven experience in a CRM role, preferably in Music, Entertainment or Media.
- Experience with Salesforce Marketing Cloud, Snowflake or similar technologies.
- Experience with third party tools (or similar) such as Movable Ink, Wyng and The Appreciation Engine is desirable.
- Experience with e-commerce stores such as Shopify.
- Knowledge of Data Protection legislation and data management.
- Use of project management tools such as Asana.
- Strong Project management skills, with the ability to manage a team to deliver projects on time.
- A detail-orientated, excellent communicator, and enthusiastic collaborator that works well with team members.
- Ability to thrive in fast-paced environment, manage multiple tasks at once and work to deadlines.
- Passion for music and helping artists to connect with and build new fanbases.
What we give you:
- You join a vibrant global community with the opportunity to channel your passion every day.
- A modern office environment designed for you, empowering you to bring your best.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt and create what happens next.
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
- We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break.
Senior CRM Manager in London employer: Sony Music Entertainment
At Sony Music UK, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that empowers creativity and innovation. As a Senior CRM Manager, you will thrive in a modern office environment, collaborating with passionate professionals while enjoying extensive benefits such as private medical cover, a generous pension scheme, and unique music industry perks. We are committed to your professional growth and provide opportunities to contribute to meaningful social impact initiatives, making this an ideal place for those looking to make a difference in the music industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior CRM Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the music and CRM industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best CRM campaigns. Highlight how you’ve driven fan engagement and data acquisition. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, make sure to customise your pitch. Talk about how your experience aligns with their needs, especially in areas like e-commerce and audience development. We want to see that you understand their goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our vibrant community at Sony Music UK.
We think you need these skills to ace Senior CRM Manager in London
Some tips for your application 🫡
Show Your Passion for Music:When writing your application, let your love for music shine through! Share any relevant experiences or projects that highlight your enthusiasm for the industry and how you can help artists connect with their fans.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our needs, so don’t be shy about showcasing your CRM expertise!
Highlight Your Teamwork Skills:Since this role involves collaborating with various teams, emphasise your ability to work well with others. Share examples of successful projects where you’ve partnered with different departments to achieve a common goal.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our vibrant community!
How to prepare for a job interview at Sony Music Entertainment
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around tools like Salesforce Marketing Cloud and Snowflake. Be ready to discuss how you've used these technologies in past roles to drive fan engagement and data acquisition.
✨Showcase Your Creativity
Prepare examples of innovative CRM campaigns you've designed or executed. Think about how you can demonstrate your ability to create engaging fan journeys and how you’ve leveraged emerging technologies to enhance those experiences.
✨Collaboration is Key
Since this role involves working closely with various teams, be prepared to talk about your experience collaborating with product design, engineering, and digital media teams. Highlight specific projects where teamwork led to successful outcomes.
✨Data-Driven Mindset
Be ready to discuss how you set KPIs and measure the success of your campaigns. Share insights on how you've used first-party data to personalise fan experiences and optimise audience growth, as this will resonate well with the interviewers.
