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- Tasks: Lead D2C commercial strategy for independent artists and optimise their growth.
- Company: Join Sony Music, a leader in the music industry with a focus on innovation.
- Benefits: Competitive salary, creative environment, and opportunities to work with top artists.
- Other info: High-visibility role with excellent career advancement opportunities.
- Why this job: Shape the future of D2C for global independent artists and make a real impact.
- Qualifications: Extensive experience in D2C and a strong understanding of artist ecosystems.
The predicted salary is between 80000 - 120000 £ per year.
The Director, Commercial Strategy leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster. Embedded day-to-day with The Orchard, this role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music's D2C standards, tools, and operating models.
What You’ll Do
- Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
- Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
- Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
- Ensure consistent application of Sony D2C tools, tech stack, and operational processes.
- Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.
- Partner with data and forecasting teams to optimize inventory, conversion, and margin.
- Act as the primary D2C commercial liaison between The Orchard and Sony Music's D2C leadership.
Who You Are
- Demonstrable and extensive experience in D2C, e-commerce, or creator-led commerce environments.
- Strong understanding of independent artist ecosystems and scalable commercial models.
- Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
- Comfortable operating in matrixed organizations with embedded and central responsibilities.
- Highly organized, data-driven, and execution-focused.
- Opportunity to shape D2C growth for Sony Music’s global independent roster.
- High-visibility role working closely with artists, managers, and label leadership.
Director, D2C Commercial Strategy in London employer: Sony Music Entertainment
Contact Detail:
Sony Music Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, D2C Commercial Strategy in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Sony Music or The Orchard. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in D2C strategies. Tailor these examples to reflect how you can specifically benefit independent artists and align with Sony's goals.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to the hiring managers or teams at Sony Music and express your interest in contributing to their D2C commercial strategy. A little initiative goes a long way!
✨Tip Number 4
Keep it real during interviews! Be prepared to discuss not just your experience but also your vision for D2C growth in the independent artist space. Show them you understand their needs and how you can help shape their future.
We think you need these skills to ace Director, D2C Commercial Strategy in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in D2C and e-commerce. We want to see how your skills align with the needs of independent artists and Sony Music's vision.
Showcase Your Commercial Acumen: Demonstrate your understanding of commercial strategies and how they can benefit independent artists. Use specific examples from your past roles to illustrate your success in optimising D2C capabilities.
Be Data-Driven: Since this role is highly data-focused, include any relevant metrics or achievements that showcase your ability to drive growth through data analysis. We love numbers that tell a story!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Sony Music Entertainment
✨Know Your D2C Inside Out
Make sure you’re well-versed in direct-to-consumer strategies, especially as they relate to independent artists. Brush up on the latest trends in e-commerce and creator-led commerce environments, so you can speak confidently about how you would approach D2C for Sony Music's roster.
✨Showcase Your Commercial Acumen
Prepare examples that highlight your commercial judgment and experience in optimising pricing and release strategies. Be ready to discuss how you've successfully partnered with teams in the past to drive growth and enhance artist experiences.
✨Demonstrate Your Organisational Skills
This role requires a high level of organisation and execution focus. Bring along a few anecdotes that illustrate how you’ve managed multiple projects or priorities simultaneously, particularly in matrixed organisations.
✨Engage with Data-Driven Insights
Since this position involves working closely with data and forecasting teams, be prepared to discuss how you’ve used data to inform decisions in previous roles. Highlight any specific tools or methodologies you’ve employed to optimise inventory and conversion rates.