Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead D2C commercial strategy for independent artists and optimise their growth.
- Company: Join Sony Music, a leader in the music industry with a focus on innovation.
- Benefits: Competitive salary, creative environment, and opportunities to work with top artists.
- Other info: High-visibility role with excellent career advancement opportunities.
- Why this job: Shape the future of D2C for global independent artists and make a real impact.
- Qualifications: Extensive experience in D2C and a strong understanding of artist ecosystems.
The predicted salary is between 80000 - 100000 £ per year.
The Director, Commercial Strategy leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster. Embedded day-to-day with The Orchard, this role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music's D2C standards, tools, and operating models.
What You’ll Do
- Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
- Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
- Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
- Ensure consistent application of Sony D2C tools, tech stack, and operational processes.
- Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.
- Partner with data and forecasting teams to optimize inventory, conversion, and margin.
- Act as the primary D2C commercial liaison between The Orchard and Sony Music's D2C leadership.
Who You Are
- Demonstrable and extensive experience in D2C, e-commerce, or creator-led commerce environments.
- Strong understanding of independent artist ecosystems and scalable commercial models.
- Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
- Comfortable operating in matrixed organizations with embedded and central responsibilities.
- Highly organized, data-driven, and execution-focused.
- Opportunity to shape D2C growth for Sony Music’s global independent roster.
- High-visibility role working closely with artists, managers, and label leadership.
Director, D2C Commercial Strategy employer: Sony Music Entertainment
Contact Detail:
Sony Music Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, D2C Commercial Strategy
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Sony Music or The Orchard. Attend events, join online forums, and don’t be shy about sliding into DMs – you never know who might help you land that interview.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a presentation that highlights your experience in D2C strategies and how you've helped independent artists thrive. This will set you apart and give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by understanding Sony Music’s D2C tools and operational processes. Familiarise yourself with their artist roster and think about how you can contribute to their growth. Being knowledgeable will impress the hiring team!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and are familiar with our processes. Don’t miss out on this opportunity!
We think you need these skills to ace Director, D2C Commercial Strategy
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in D2C and e-commerce. We want to see how your skills align with the needs of independent artists and Sony Music's vision.
Showcase Your Commercial Acumen: In your application, emphasise your commercial judgement and any successful strategies you've implemented in the past. We’re looking for someone who can demonstrate a strong understanding of the independent artist ecosystem.
Be Data-Driven: Since this role is highly focused on data and optimisation, include examples of how you've used data to drive decisions in previous roles. We love seeing candidates who can back up their strategies with solid metrics!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Sony Music Entertainment
✨Know Your D2C Inside Out
Make sure you’re well-versed in direct-to-consumer strategies, especially as they relate to independent artists. Brush up on the latest trends in e-commerce and how they can be applied to enhance artist engagement and sales.
✨Showcase Your Commercial Acumen
Prepare examples that demonstrate your commercial judgment and understanding of scalable models. Be ready to discuss how you've successfully navigated similar environments and what strategies you implemented to drive growth.
✨Familiarise Yourself with The Orchard
Research The Orchard’s operations and their approach to supporting independent artists. Understanding their tools and processes will help you articulate how you can align with their goals and enhance their D2C capabilities.
✨Data-Driven Decision Making
Be prepared to discuss how you use data to inform your strategies. Highlight any experience you have with forecasting, inventory optimisation, and how you’ve leveraged analytics to improve conversion rates and margins.