Catalogue Strategist - Columbia London, England

The mother of all record labels. Est. 1887 and home to exceptional artists such as Calvin Harris, Harry Styles, Adele, Robbie Williams, George Ezra, blink-182, and Foo Fighters. Columbia Records is a premier frontline label of Sony Music Entertainment. Its roster features some of the most famous names in music history, including Bob Dylan, Patti Smith, and Bruce Springsteen, alongside cutting-edge artists like Central Cee, Wolf Alice, Wizkid, Skream & Benga, Addison Rae, JENNIE, Davido, Mark Ronson, A$AP Rocky, Rosalía, 21 Savage, and Tyler, The Creator. Founded in 1887, Columbia is the oldest surviving brand in pre-recorded sound and hosts a diverse array of singers, instrumentalists, and groups. From 1961 to 1990, its recordings were released outside the U.S. and Canada on CBS Records before adopting the Columbia name globally. As the Columbia Catalogue Strategist, you will develop and implement catalogue marketing strategies for a diverse range of Columbia artists, focusing on both development and established acts, particularly targeting the old frontline aged 6-42 months. Your role will collaborate with the wider Columbia marketing team to explore opportunities to enhance artist profiles, expand audiences, and deepen fan engagement through innovative digital and physical activations, including campaigns, tours, trending tracks, anniversaries, milestones, cultural moments, and sync placements. You will also leverage the expertise of the Commercial Group Catalogue team to support campaign success. This role offers scope to shape the label’s strategy for artist catalogues, requiring a passion for music and artists, teamwork, and innovative marketing skills committed to excellence. What you\’ll do: Manage marketing for a core roster of Columbia artists, integrating catalogue promotion into campaigns, with a focus on aged 6-42 months. Monitor catalogue activity across the roster and identify new opportunities. Lead global catalogue marketing initiatives to increase streaming, physical sales, and fan engagement. Identify new audience growth opportunities via technology, media, digital, and advertising, emphasizing CRM and first-party data. Coordinate communication with internal and external stakeholders, including artist management, and provide regular performance reports. Set campaign objectives and KPIs using data and audience insights, monitor performance, and analyze post-campaign results. Oversee the creation and rollout of marketing materials, including creative assets, promotional content, videos, ads, and physical formats. Manage campaign budgets, P&L, and forecasts in collaboration with finance. Who you are: Artist-focused, with a passion for Columbia’s diverse roster. Up-to-date with contemporary music trends and cultural contexts, comfortable across genres and eras. Technologically savvy, creative in applying media advancements to campaigns. Active in social media and digital platforms, understanding their role in audience growth. Knowledgeable about partnership opportunities with brands, distribution channels, and media, and proactive in seeking new collaborations. What we give you: Opportunity to be part of a vibrant global community passionate about music. Modern, empowering office environment. Support for professional growth and development. Platform to innovate and influence the future of music marketing. Participation in social impact and diversity initiatives. Benefits including private medical cover, pension, life assurance, income protection, music industry perks, and winter break time off. As part of a diverse society, Sony Music is committed to inclusion and equal opportunity. We treat all employees and applicants fairly, regardless of sex, race, religion, age, sexual orientation, marital status, medical condition, or disability. Privacy Policy Please read our privacy policy before applying, as you must agree to its terms to submit your application. Applicants must be at least 18 years old. #J-18808-Ljbffr