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- Tasks: Lead merchandising and editorial strategies to engage over 100 million gamers.
- Company: Join PlayStation, a global leader in entertainment and gaming innovation.
- Benefits: Enjoy a collaborative culture, hybrid work options, and opportunities for personal growth.
- Why this job: Be part of a passionate team shaping the future of gaming experiences.
- Qualifications: 18+ years in digital merchandising with a strong passion for gaming required.
- Other info: Opportunity to mentor teams and drive impactful strategies in a fast-paced environment.
The predicted salary is between 72000 - 100000 £ per year.
United Kingdom, London
Why PlayStation? PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Role overview: The Senior Director will be responsible for showcasing the incredible range of gameplay experiences on PlayStation to over 100 million loyal gamers. They will have a deep love and passion for gaming and take huge pride in developing compelling and impactful editorial and merchandising experiences, that are highly player-centric and contribute to the broader Store growth strategy. They will be accountable for ensuring that the global Storefronts are merchandised in a relevant and engaging way, helping every player to discover the perfect next game for them, driving improved engagement, conversion and incremental revenues. They will be directly responsible for leading the teams delivering merchandising planning, merchandising, personalisation, store editorial and conversion rate optimisation activities. They will ensure that game launches, campaigns, promotions, collections and experiences are delivered in a way that achieves Store commercial priorities. They will develop a cohesive omni-channel Store merchandising strategy, finding opportunities to enhance console, app and web storefronts. They will contribute to Store trading activities, ensuring that teams are providing relevant inputs and commentary on an ongoing basis.
What you’ll be doing:
- Responsible for working with internal teams to develop the Store Merchandising & Editorial strategy, objectives and tactics.
- Further responsible for translating the vision and strategy into OKR frameworks, building well defined programmes to positively impact objectives.
- Accountability for overseeing, developing and optimising Merchandising & Editorial performance on an ongoing basis and further ensuring that activities support achievement of Store commercial targets.
- Accountable for leading and inspiring teams, fostering a collaborative and hybrid working culture that encourages and supports high performance, data led decision making and creativity.
- Responsible for ensuring the highest standards in hiring, training and development, retention, and employee satisfaction.
- Will act as a team mentor and coach to support exceptional performance delivery.
- Responsibility for ongoing optimisation of merchandising and personalisation activities, ensuring that commercial targets are achieved through engagement and conversion growth.
- Further ensuring that activity supports development of the Player focused strategy.
- Responsible for supporting activity and campaigns to deliver incremental player revenue and lifetime value, through improved player engagement and conversion.
- Development of insight and inputs into Store trading activities.
- Responsible for forging strong partnerships with direct and matrix teams to ensure impactful strategy & execution.
- Working with teams to develop data driven testing and decision making.
- Responsible for improving the efficiency of teams through improved processes and automation.
What we’re looking for:
- 18+ years’ experience of working in digital focused environments with considerable experience of running direct to consumer merchandising and editorial strategy and experiences.
- Must have a deep love and passion for games and understand the psychological drivers behind game engagement from achievement to community to escapism.
- Experience in delivering profitable growth through digital experiences and operating across multiple disciplines to drive performance.
- Experience of managing multiple partner groups in a global environment.
- Able to successfully work at all levels and within a matrix environment.
- Experience in developing detailed and impactful merchandising and editorial strategies, to drive customer engagement and conversion.
- Experience of developing deep understanding of customer trends and behaviours and building personalised, targeted digital programmes to drive growth.
- Able to use analytics to drive performance and merchandising and editorial plans.
- Demonstrates high commercial instinct and passion for the games industry.
- Experience of delivering in a high energy/ fast paced /changing environment.
Senior Director, Merchandising & Editorial employer: Sony Interactive Entertainment
Contact Detail:
Sony Interactive Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Director, Merchandising & Editorial
✨Tip Number 1
Familiarise yourself with PlayStation's current merchandising and editorial strategies. Understanding their approach will help you articulate how your experience aligns with their goals during discussions.
✨Tip Number 2
Network with current or former employees of PlayStation, especially those in merchandising or editorial roles. They can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Stay updated on the latest trends in gaming and digital merchandising. Being able to discuss recent developments or successful campaigns can demonstrate your passion and knowledge during conversations with the hiring team.
✨Tip Number 4
Prepare to showcase your leadership style and how you've fostered collaboration in previous roles. PlayStation values a hybrid working culture, so highlighting your experience in managing diverse teams will set you apart.
We think you need these skills to ace Senior Director, Merchandising & Editorial
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital merchandising and editorial strategy. Emphasise your passion for gaming and any specific achievements that demonstrate your ability to drive customer engagement and conversion.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your 18+ years of experience aligns with the responsibilities outlined in the job description, particularly your ability to lead teams and develop impactful strategies.
Showcase Your Understanding of the Player Experience: Demonstrate your deep understanding of player psychology and engagement in your application. Provide examples of how you've successfully developed merchandising strategies that resonate with consumers and enhance their gaming experience.
Highlight Leadership Skills: Since the role involves leading and inspiring teams, make sure to include examples of your leadership style and how you've fostered a collaborative working culture in previous positions. This will show your potential to excel in this role.
How to prepare for a job interview at Sony Interactive Entertainment
✨Show Your Passion for Gaming
Make sure to express your genuine love for gaming during the interview. Share personal experiences and insights about how games have impacted you, as this role requires a deep understanding of player engagement and community.
✨Demonstrate Strategic Thinking
Prepare to discuss your experience in developing merchandising and editorial strategies. Be ready to provide examples of how you've successfully driven customer engagement and conversion in previous roles, showcasing your ability to think strategically.
✨Highlight Leadership Skills
As a Senior Director, you'll need to inspire and lead teams. Share specific instances where you've fostered a collaborative culture, mentored team members, or improved team performance through effective leadership.
✨Understand the Player Journey
Familiarise yourself with the various stages of the player journey and be prepared to discuss how you would create engaging editorial experiences at each stage. This shows that you can think from the player's perspective and align your strategies accordingly.
