Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead global marketing strategies for high-profile games and collaborate with creative teams.
- Company: Join Sony Interactive Entertainment, a leader in gaming and entertainment innovation.
- Benefits: Enjoy perks like private medical insurance, 25 days holiday, and an on-site gym.
- Why this job: Be part of a diverse team shaping the future of gaming with impactful marketing campaigns.
- Qualifications: 5+ years in brand marketing, preferably in gaming, with a strong understanding of consumer insights.
- Other info: Sony values diversity and encourages all passionate individuals to apply.
The predicted salary is between 42000 - 84000 ÂŁ per year.
Join to apply for the Senior Brand Manager role at Sony Interactive Entertainment
Join to apply for the Senior Brand Manager role at Sony Interactive Entertainment
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Senior Brand Manager – Games Marketing
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, PlayStationNow, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Role Overview:
PlayStation is looking to hire a Senior Brand Manager to support our exclusive games developed by PlayStation Studios teams in Europe.
Reporting directly into the Senior Manager, Brand Marketing, this role is responsible for developing the brand and global go-to-market marketing strategy for several high-profile games. The Senior Brand Manager will work with a team of marketers and partner with development studios.
What you’ll be doing:
Marketing and Brand Strategy
- Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
- Drive global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
- Develop best-in-class go-to-market strategy.
- Accountable for the success of the global marketing campaign.
- Ensure consistent representation of brands global activations while overseeing tactical execution on global campaigns for multiple titles.
- Oversee asset creation in partnership with internal creative teams and external agencies to deliver key marketing and creative programs, ensuring alignment across multiple stakeholders.
Studio Partnership
- Partner with development studios to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetisation strategies), launch timing, and product/service feature sets.
- Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
Budget Management
- Financial responsibility for marketing strategies, initiatives and advertising related efforts for franchises.
- Handle global marketing budget for portfolio of titles.
What we’re looking for:
- Deep understanding of and experience working on games marketing campaigns.
- Demonstrated record of success in developing high impact global consumer strategies, mass appeal marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
- Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
- Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
- Experience partnering with licensors and working on licensed IP games.
- Experience with digital product offerings ideally on multi-platform, mobile and/or PC platforms is a plus.
Related Experience/education:
- At least 5 years of proven senior years of brand and product marketing.
- Extensive knowledge of and experience in video games or entertainment is a plus.
- Bachelors degree or equivalent (MBA a plus)
Benefits:
- Discretionary bonus opportunity
- Private Medical Insurance
- Dental Scheme
- London Allowance (if applicable)
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Seniority level
-
Seniority level
Not Applicable
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Software Development, Consumer Services, and Entertainment Providers
Referrals increase your chances of interviewing at Sony Interactive Entertainment by 2x
Sign in to set job alerts for “Senior Brand Manager” roles.
Greater London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
Global Senior Brand Manager – Dove B&W Innovation
London, England, United Kingdom 1 day ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 2 days ago
London, England, United Kingdom 1 week ago
Greater London, England, United Kingdom 2 days ago
Kingston Upon Thames, England, United Kingdom 1 week ago
Battersea, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 2 weeks ago
Global Brand Manager – Dove Masterbrand Equity & Community (Mat cover) – 12 Month Secondment
London, England, United Kingdom 3 days ago
London, England, United Kingdom 20 hours ago
Senior Brand Manager, 12 month FTC – Sweaty Betty
London, England, United Kingdom 15 hours ago
London, England, United Kingdom 2 days ago
London, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 12 hours ago
London, England, United Kingdom 5 days ago
London, England, United Kingdom ÂŁ60,000.00-ÂŁ70,000.00 1 month ago
London, England, United Kingdom 3 weeks ago
Greater London, England, United Kingdom 1 day ago
Uxbridge, England, United Kingdom 2 weeks ago
London, England, United Kingdom 1 month ago
Brand Marketing Manager, International Originals Marketing
London, England, United Kingdom 3 weeks ago
London, England, United Kingdom 1 week ago
London, England, United Kingdom 1 month ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
Senior Brand Manager employer: Sony Interactive Entertainment
Contact Detail:
Sony Interactive Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager
✨Tip Number 1
Familiarise yourself with PlayStation's current and upcoming game titles. Understanding their unique selling points and marketing strategies will help you demonstrate your knowledge during interviews and discussions.
✨Tip Number 2
Network with professionals in the gaming industry, especially those who have experience in brand management. Attend gaming conferences or online webinars to connect with potential colleagues and learn about industry trends.
✨Tip Number 3
Showcase your understanding of consumer insights and how they influence marketing strategies. Be prepared to discuss specific examples from your past experiences where you've successfully used data to drive brand decisions.
✨Tip Number 4
Research Sony Interactive Entertainment's company culture and values. Tailor your conversations to reflect how your personal values align with theirs, particularly around diversity and inclusion, which are important to them.
We think you need these skills to ace Senior Brand Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you thoroughly understand the responsibilities and requirements of the Senior Brand Manager position. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your experience in brand management and marketing, particularly in the gaming or entertainment sectors. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Tailored Cover Letter: In your cover letter, express your passion for gaming and how your skills can contribute to Sony Interactive Entertainment's goals. Mention specific campaigns or projects you've worked on that relate to the role.
Highlight Relevant Skills: Make sure to emphasise your understanding of consumer insights, product positioning, and marketing strategies. Discuss any experience you have with digital products and cross-functional team collaboration.
How to prepare for a job interview at Sony Interactive Entertainment
✨Know Your Games
Make sure you have a deep understanding of the games that PlayStation produces. Familiarise yourself with their unique selling points and recent marketing campaigns. This will show your passion for the brand and help you discuss how you can contribute to their success.
✨Showcase Your Marketing Experience
Prepare to discuss specific examples from your past roles where you've successfully developed and executed marketing strategies. Highlight any experience you have with global campaigns, as this is crucial for the Senior Brand Manager role.
✨Understand the Audience
Demonstrate your ability to identify and understand target audiences. Be ready to talk about how you would use consumer insights to shape marketing strategies for different game titles, ensuring they resonate with players.
✨Emphasise Collaboration Skills
This role involves working closely with development studios and various stakeholders. Be prepared to share examples of how you've successfully collaborated in cross-functional teams and influenced others to achieve a common goal.
