Public Relations Manager in London

Why Sony Interactive Entertainment?

Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work.

Sony Interactive Entertainment (SIE) is the company behind the Play Station brand.

As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence.

SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.

Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.

Public Relations Manager

This role will require a hybrid schedule, with a minimum of one day per week on‑site and additional in‑office days as needed.

We aim to provide flexibility while ensuring the support and collaboration essential to our team’s success.

The SIE Global Communications team is looking for a dedicated, results‑driven Public Relations (PR) professional to join the Global Software Communications team.

Based out of our London, UK office, this role will support PR strategy and execution for Play Station’s exclusive games, helping to tell impactful stories across gaming and entertainment media for one of the world’s leading entertainment companies.

The Public Relations Manager will work across Play Station’s entire software portfolio, driving strategy and execution around product launches, events, media and influencer relations, in addition to supporting the department’s daily activities.

The ideal candidate is a strategic, creative, and highly collaborative individual who can develop and lead groundbreaking PR programs and campaigns that deliver impactful media coverage results on a global basis.

They should also be a strong writer, diligent and detail‑oriented, and experienced fostering relationships with media and other influencers.

They should be a confident and composed story‑teller who demonstrates both critical thinking and creativity, while staying on top of trends in gaming, digital entertainment and technology.

Expertise with leading product launches, review programs, events, and other PR‑related tactics is required.

We’re looking for a team player who has a strong pulse on the media landscape and trends to bring fresh ideas to our team!

Responsibilities

• Support and implement global PR strategy for Play Station’s exclusive games, with a strong focus on measurable media return on investment.
• Develop comprehensive, fully global PR plans and manage key tactics, such as media outreach, messaging development, event coordination, speaking opportunities, coverage reporting and asset distribution.
• Coordinate PR efforts globally across Play Station’s large network of local PR teams and agencies.
• Build and maintain relationships with credible media and influencers, securing compelling coverage with a particular focus on mainstream media.
• Work with Play Station Studios, development partners, and cross‑functional collaborators (e. g., Marketing, Brand Partnerships, Events) to define game messaging and implement media tactics with a high level of success.
• Develop written materials to support game launches, including press releases, fact sheets, messaging/Q&A, briefing materials, etc.
• Complete projects with minimal direction, run up to supervisor and department leadership, and keep the distributed team up‑to‑date on the various programs.
• Partner with the broader SIE Communications team, including platforms, services, corporate, and social media (content communications) to contribute to broader brand narratives and initiatives for both external and internal audiences.
• Offer strategic counsel to product stakeholders and manage crisis communications as needed.
• Leverage best‑in‑class tools and processes to foster new ideas and devise solutions to department‑wide improvements as needed.

Qualifications

• Bachelor’s degree with 6+ years of public relations experience, ideally working with consumer‑facing brands or products.
• Experience managing projects and the ability to work collaboratively with others across a large global organization.
• Strong media relations experience with various outlets across consumer, technology, and business press.
• Skilled in handling multiple projects with the ability to work effectively across a large distributed team environment.
• Experience working for or with an external PR agency is preferred; in‑house PR experience is a plus.
• Experience working on online multiplayer game campaigns is a plus.
• Strong communication skills including written, verbal, and interpersonal.
• Proficiency in using Microsoft Office Suite, Google Apps, Slack, AI tools like Chat GPT and Copilot, etc.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.

Equal Opportunity Statement

Sony is an Equal Opportunity Employer.

All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity.

We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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