Lifecycle Marketing Specialist (6m Contract - Inside IR35)

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Location: London / Hybrid

Duration: 6 months

Day Rate: £225 – £250 per day

Engagement Method: Umbrella/PAYE

We’re looking for a Lifecycle Marketing Specialist to join our Consumer Engagement team for an initial 6-month period. Please note this role has been assessed as Inside IR35, and payment will be processed via PAYE or an umbrella company through our third‑party partner.

Role Overview: The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi‑channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe. We advocate for the players, crafting unforgettable digital experiences that fulfil player curiosity, boost gameplay, and drive revenue. We use data‑driven insights to build one‑to‑one relationships and personalized journeys with players across the web, email, mobile, and on‑console. The Lifecycle Marketing Specialist role is responsible for delivering lifecycle campaigns head to tail including planning, testing, executing and measurement. This creative and innovative individual will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement.

What you’ll be doing:

• Own the end‑to‑end build and deployment of campaigns within lifecycle marketing platforms (e.g. channel build, journey configuration, audience segmentation, QA and troubleshooting).
• Plan campaigns based on existing blueprints and collaborate with team to iterate and improve prior campaign structures.
• Design, build and optimise automated and trigger‑based messaging, spotting opportunities to scale our lifecycle programs.
• Collaborate with team to drive ‘Player Centricity’ through models, content and player insights to achieve 1:1 personalisation at scale across the channel mix.
• Analyse campaigns and journeys to understand the performance of these activities and build on the results for the next iteration. Share these results back to the business with clear insights and opportunities.
• Collaborate on test and learn strategy to optimise campaigns; feeding all insights gained back into a continuous process of testing and refinement.
• Keep a pulse of lifecycle marketing landscape and evolutions, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization.

What we’re looking for:

• 3+ years (or equivalent) of proven experience in B2C marketing, customer lifecycle management, and engagement marketing.
• Hands‑on experience building and deploying campaigns within lifecycle marketing platforms, with a strong understanding of how journeys, data and triggers interact.
• Self‑starter who takes ownership of campaign delivery end‑to‑end, from setup through to troubleshooting and optimisation.
• Highly organised – able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic.
• Passionate about the customer – you look at quantitative and qualitative consumer insights to make decisions and recommend improvements.
• Strong analytical and quantitative skills with a consistent track record in data‑based decision making.
• Innovative and constantly exploring new ways of doing things and challenging the status quo.
• Experience in Salesforce Marketing Cloud, Journey Builder, Interactive Studio or equivalent ESP.
• Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well‑informed decisions.

Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

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Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.