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- Tasks: Lead the strategy and execution of global ad technology and operations.
- Company: Join Sony Interactive Entertainment, a leader in gaming and entertainment.
- Benefits: Competitive salary, inclusive culture, and opportunities for growth.
- Why this job: Shape the future of advertising in a dynamic gaming environment.
- Qualifications: 10+ years in ad tech with strong leadership skills.
- Other info: Work with a diverse team across the US, UK, and Japan.
The predicted salary is between 43200 - 72000 £ per year.
We are seeking a Director of Ad Technology & Advertising Operations to lead the strategy, development, and execution of our global advertising technology and operations ecosystem. This role will play a critical part in defining the future of our ad tech approach, rapidly growing programmatic and customer-focused monetization, and building a high-performing global organization. The ideal candidate brings deep ad tech and programmatic expertise, strong operational leadership, and the ability to partner cross-functionally across Product, Sales, and Data within a gaming and entertainment environment.
Responsibilities
- Ad Technology & Platform Strategy: Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy-first data activation. Lead build vs. buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering. Drive the evolution toward scalable, automated, and audience-based advertising solutions.
- Advertising Operations & Monetization: Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization. Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources. Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance.
- Audience, Data & Measurement: Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future-proof. Enable advanced reporting, insights, and experimentation to inform monetization and product decisions.
- Leading a Distributed Team: Build, lead, and scale a global organization of managers and individual contributors across the US, UK, and Japan. Set clear team charters, development paths, and performance expectations. Foster a collaborative, inclusive culture focused on accountability, innovation, and growth.
- Cross-Functional & External Leadership: Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators. Represent the organization with key ad tech vendors, platform partners, and industry forums.
Qualifications & Experience
- 10+ years of experience in ad technology, ad operations, or digital monetization.
- Deep understanding of programmatic advertising, ad tech platforms, and yield optimization.
- Proven experience owning and evolving complex ad tech stacks.
- Experience leading global, distributed teams and managing managers.
- Strong critical thinking combined with hands-on operational execution.
- Experience in gaming, entertainment, streaming, or premium digital platforms preferred.
- Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA).
Why This Role
This role offers the opportunity to build a modern, programmatic, and user-focused advertising ecosystem within one of the world’s most influential gaming and entertainment platforms. It balances innovation, scale, and premium player experiences.
Director, Ad Operations & Technology employer: Sony Interactive Entertainment
Contact Detail:
Sony Interactive Entertainment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Ad Operations & Technology
✨Tip Number 1
Network like a pro! Reach out to folks in the ad tech and gaming industry on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show up at industry events or webinars. These are great places to meet potential employers and learn about the latest trends in ad technology. Plus, it’s a chance to showcase your passion and expertise!
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out to someone in the company. Ask questions about the team culture or the projects they’re working on. It shows initiative and genuine interest.
✨Tip Number 4
Keep your skills sharp! Dive into online courses or certifications related to ad tech and programmatic advertising. This not only boosts your CV but also gives you fresh talking points during interviews.
We think you need these skills to ace Director, Ad Operations & Technology
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Ad Operations & Technology role. Highlight your experience in ad tech and programmatic advertising, and show us how your skills align with our needs.
Showcase Your Leadership Skills: We want to see your operational leadership experience shine through! Share examples of how you've built and led teams, especially in a global context, and how you've driven success in previous roles.
Be Data-Driven: Since this role involves audience strategies and data activation, include specific metrics or achievements that demonstrate your ability to leverage data for decision-making and optimisation in ad operations.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity.
How to prepare for a job interview at Sony Interactive Entertainment
✨Know Your Ad Tech Inside Out
Make sure you brush up on your knowledge of ad technology and programmatic advertising. Be ready to discuss specific platforms you've worked with, the challenges you've faced, and how you've optimised yield in previous roles. This will show that you’re not just familiar with the concepts but have real-world experience.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to lead and scale teams. Prepare examples of how you've built high-performing teams in the past, focusing on your approach to fostering collaboration and accountability. Highlight any experience you have in managing distributed teams across different regions.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various departments like Product, Sales, and Data. Think of instances where you've successfully partnered with other teams to achieve a common goal. Be ready to discuss how you can bridge gaps between technical and non-technical stakeholders.
✨Understand Data Privacy Regulations
Familiarise yourself with global data privacy laws such as GDPR and CCPA. Be prepared to discuss how these regulations impact ad operations and how you've navigated compliance in your previous roles. This will demonstrate your awareness of the legal landscape surrounding advertising technology.
