At a Glance
- Tasks: Lead Meta customer acquisition, optimising campaigns and analysing creative performance.
- Company: Join Sons, a B Corp digital health company transforming men's health.
- Benefits: Enjoy 26 days holiday, flexible working, and private medical insurance.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in men's health while owning a key growth channel.
- Qualifications: Proven experience in scaling DTC Meta accounts and strong analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
- Senior Meta Acquisition Manager
- A bit about Sons
Sons was founded in 2019 by Will and Adrian, driven by their own struggles with hair loss and the lack of accessible, affordable treatment options. Today, Sons is a certified
B Corp digital health company on a mission to make men’s health more open, optimistic, and effective.
We bring together physicians, pharmacists, scientists, technologists, and creatives to tackle the reality that most men don’t seek help for issues like hair loss.
Through our telehealth platform and cloud pharmacy, we deliver clinically proven treatments straight to their doors—safely, affordably, and discreetly.
- With over
- 500,000 men treated across the UK, Ireland, and Germany, and a Series A
€6.75M funding round , we’re expanding into new markets and channels. Our goal? To help every generation of sons live healthier, happier lives.
A bit about the role
You will own Meta new-customer acquisition end to end: the account, the spend, the testing plan, the creative feedback loop and the result.
Meta is a major growth channel for Sons.
Your job is to make it more scalable, more systematic and more commercially accountable.
You will report to the Head of Acquisition, work closely with creative, data and CRO colleagues, and turn a strong supply of insights and content into repeatable winning ads.
Buying is only part of the craft.
The strongest candidates can read performance data and explain exactly what the audience needs to see next—and what needs to change after the click.
- What you will own
- Meta new-customer acquisition across the UK, Ireland and Germany: budget pacing, account structure, campaign builds, optimisation and the daily number.
- A disciplined testing system across concepts, hooks, formats, creators, audiences, offers and landing pages—with clear hypotheses and learning captured.
- Creative performance analysis. You will identify why ads win or lose and turn that into sharp, usable briefs for the creative and creator teams.
- Scaling and kill logic: protect efficiency while moving quickly enough to exploit genuine winners.
- Market-specific execution, ensuring creative, messaging and account decisions reflect local customer behaviour rather than simple translation.
- The link between ad and funnel. You will flag landing-page, consultation and conversion issues and partner with the relevant owner to improve them.
- Reliable reporting and forecasting, grounded in platform data, first-party performance and commercial outcomes.
- Platform hygiene, tracking awareness and constructive relationships with Meta and any specialist external partners.
What you bring (the must haves)
- Elite Meta performance judgment.
You have personally scaled a DTC Meta account at serious spend and can explain the creative, funnel and buying decisions that made the difference.
- Creative is part of your craft, not an afterthought. You can diagnose a weak hook, proposition, proof point, format or landing-page match from the data and the work itself.
- Business Manager, campaign architecture, testing, budget allocation, attribution and measurement trade-offs are second nature.
- You think commercially. You understand CAC, payback, cohort quality and contribution—not only ROAS inside Ads Manager.
- You move fast without becoming careless. Your tests have a reason, your decisions are documented and your communication is direct.
- You want true channel ownership and welcome being held accountable for the outcome.
- Nice to have (not required)
- Experience in subscription, healthcare, telehealth or another regulated/high-consideration category.
- Creator-led advertising and UGC briefing experience.
- Multi-market or German localisation experience.
- Experience with landing-page testing, GA4, tracking and incrementality experiments.
- Diversity, Equity, & Inclusion
At Sons, we are committed to fostering a diverse, equitable, and inclusive workplace where every individual is valued and respected.
Our recruitment and selection process is guided by policies that ensure non-discrimination, merit-based promotion, alignment of job descriptions with equal opportunities principles, fair treatment for all applicants, regular review of selection criteria, panel interviewing for objectivity, non-discriminatory interview questions, assistance with application forms as needed, and unbiased selection decisions.
We believe that diversity drives innovation and creativity, and we are dedicated to creating an environment where every employee has equal opportunities for growth and success
What we offer
- 26 days holiday (plus bank holidays throughout the year)
- Salary Sacrifice Pension (includes both employer and employee contributions)
- Flexible working environment (3 days a week in office)
- Work form anywhere policy
- Flexy working hours policy
- Cycle/Bike to Work Scheme
- Private Medical Insurance via Vitality (at discounted rate)
- Free access to Aviva Digicare services
- Free access to ‘M intago’
- Gym discounts
- Multiple salary sacrifice schemes
- Over 100 retail discount vouchers
- Access to free financial advisor consultations
Senior Paid Advertising Manager in City of London employer: Sons | B Corp
Sons is an exceptional employer that prioritises the well-being and growth of its employees while championing men's health through innovative telehealth solutions. With a flexible working environment, generous holiday allowance, and a commitment to diversity and inclusion, Sons fosters a culture where creativity and accountability thrive. Employees benefit from comprehensive health insurance, financial advisory services, and numerous discounts, making it a rewarding place to work for those seeking meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Advertising Manager in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sons | B Corp and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sons | B Corp are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sons | B Corp on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sons | B Corp. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Advertising Manager in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sons | B Corp. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sons | B Corp:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sons | B Corp’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sons | B Corp
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sons | B Corp will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sons | B Corp, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
