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- Tasks: Lead the development of marketing strategies for Sonova's private channels and manage industry events.
- Company: Join Sonova, a leader in innovative hearing care solutions, committed to enhancing lives through technology.
- Benefits: Enjoy competitive salary, 25 days leave, employee assistance programs, and growth opportunities.
- Why this job: Be part of a dynamic team that values creativity and collaboration while making a real impact.
- Qualifications: Looking for candidates with a positive mindset and experience in B2B marketing and event management.
- Other info: Opportunity to work closely with global teams and influence marketing strategies across multiple brands.
The predicted salary is between 36000 - 60000 £ per year.
Reporting into the Senior Manager Commercial Marketing, this role is integral in the development and continuous improvement of Sonova’s multi-brand value added services strategy for private channels via marketing programs (branded and value added) that target specific channels to promote Sonova services and products. You will also play a key role in supporting and influencing marketing plans for Sonova’s house of brands, organising and executing both industry and brand events and staying up-to-date with the latest digital trends. The role is also essential in coordinating campaigns within the marketing team and with department heads.
About The Role
You will have a positive, inclusive and inspirational mindset and be responsible for planning and executing the B2B VAS, B2B2C Channel Marketing Strategy and industry and branded event schedule for the Sonova private channels to support our growth agenda, which includes:
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Using a commercial mindset to support and influence a multi-brand strategy, ensuring we win in a competitive market by creating B2B demand and loyalty through more than just great products.
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Collaborate with the Global Commercial Marketing Team to ensure UK & IE loyalty programs run within the WHS B2B Loyalty Programs Strategic Consistency Framework.
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Be accountable for channel relevant partner programmes and associated budgets in collaboration with finance.
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Manage the strategic development and day to day execution of customer-centric, loyalty-based value added services and Co-Op initiatives.
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Collaborate with the wider marketing team to manage external agency relationships to maximise efficiencies
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Support HK marketing strategy and tactics to increase active POS, reduce churn and increase sales
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Own key industry events from ideation to execution such as AIHHP, ISHAA, BHSHHA etc
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Act as a core member of the marketing team and take an active part of the definition of the marketing strategy and channel marketing plan.
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Work with a continuous improvement mindset and put our Sonova values at the heart of everything we do.
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Manage and execute bi-annual customer surveys to increase direct brand customer satisfaction
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Monitor and respond to competitor changes, market trends, regulatory changes, and industry challenges.
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Collaborate with external partners and on content creation and digital strategy and the development and execution of impactful demand generation campaigns.
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Establish and maintain effective communication and relationships with all local & HQ colleagues, customers, and partners.
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Responsible for developing and executing field marketing initiatives that align with the overall marketing strategy
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Regularly attend key account and independent customer meetings to discuss new product launches, marketing opportunities, partner programs and the execution of agreed plan.
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Attractive salary and bonus potential, based on company and personal performance
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25 days annual leave plus bank holidays
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Employee assistance program
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Opportunities to grow with us
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Employee referral scheme
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Pension Scheme
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Employee, Friends and Family Hearing Care
Channel Marketing Manager employer: Sonova
Contact Detail:
Sonova Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Manager
✨Tip Number 1
Familiarize yourself with Sonova's multi-brand strategy and value-added services. Understanding how these elements work together will help you articulate your ideas on how to enhance their marketing programs during the interview.
✨Tip Number 2
Stay updated on the latest digital marketing trends and B2B strategies. Being able to discuss current trends and how they can be applied to Sonova's marketing efforts will demonstrate your proactive approach and industry knowledge.
✨Tip Number 3
Network with professionals in the hearing care industry and attend relevant events. Building connections can provide insights into the market and may even lead to referrals or recommendations for your application.
✨Tip Number 4
Prepare to discuss your experience with managing budgets and partner programs. Highlighting specific examples of how you've successfully executed similar initiatives will showcase your capability to handle the responsibilities of this role.
We think you need these skills to ace Channel Marketing Manager
Some tips for your application 🫡
Understand the Role: Make sure to thoroughly read the job description for the Channel Marketing Manager position. Highlight key responsibilities and required skills that resonate with your experience.
Tailor Your CV: Customize your CV to reflect relevant experiences that align with Sonova's multi-brand strategy and marketing initiatives. Use specific examples that demonstrate your ability to create B2B demand and loyalty.
Craft a Compelling Cover Letter: Write a cover letter that showcases your positive, inclusive mindset and your passion for marketing. Discuss how your background aligns with the role's requirements and how you can contribute to Sonova's growth agenda.
Highlight Relevant Achievements: In both your CV and cover letter, emphasize any past achievements related to channel marketing, event management, or customer-centric strategies. Use metrics to quantify your success where possible.
How to prepare for a job interview at Sonova
✨Show Your Commercial Mindset
Demonstrate your understanding of how to create B2B demand and loyalty. Be prepared to discuss specific strategies you've used in the past to influence multi-brand strategies and how you can apply that knowledge to Sonova's competitive market.
✨Highlight Collaboration Skills
Since this role involves working closely with various teams, emphasize your experience in collaborating with marketing teams and external agencies. Share examples of successful projects where teamwork led to positive outcomes.
✨Stay Updated on Digital Trends
Be ready to talk about the latest digital marketing trends and how they can be applied to enhance Sonova's marketing programs. Showing that you are proactive in keeping up with industry changes will set you apart.
✨Prepare for Event Management Discussion
As you'll be responsible for key industry events, prepare to discuss your experience in planning and executing events. Highlight any successful events you've managed and the impact they had on brand visibility and customer engagement.
