At a Glance
- Tasks: Lead the creation of an AI-powered Marketing Insights Hub and drive data-led decision making.
- Company: Join a forward-thinking company that values innovation and excellence.
- Benefits: Enjoy a competitive salary, hybrid working, generous leave, and wellness support.
- Other info: Dynamic role with opportunities for professional growth and recognition.
- Why this job: Make a real impact by turning data into actionable insights for marketing success.
- Qualifications: Degree in relevant field and 5+ years in marketing analytics required.
The predicted salary is between 60000 - 60000 £ per year.
The Senior Marketing Insights Manager is responsible for turning data into commercial advantage. The role will develop and own an AI-powered Marketing Insights Hub, creating a single source of truth by combining customer, commercial, marketing and market intelligence data. Using advanced analytics, forecasting and marketing effectiveness measurement, the role provides actionable insights that help optimise marketing investment, improve customer experience and support sustainable business growth. It also champions a data-driven culture through predictive analytics, automation and self-service reporting.
Key Responsibilities
- Develop and lead an AI-powered Marketing Insights Hub, integrating marketing, customer, commercial and market data into a single insights platform.
- Create automated dashboards, self-service reporting and AI-driven analytics to support data-led decision making.
- Monitor and analyse key commercial metrics including sales, bookings, margins, product mix and forecasting.
- Identify opportunities to improve marketing performance and support commercial growth targets.
- Measure campaign performance across paid media, CRM, digital and partnerships.
- Analyse key metrics including CAC, ROAS, CLV and conversion performance.
- Support econometric modelling, attribution and customer journey optimisation.
- Deliver insight into brand health, customer behaviour, campaign effectiveness, market trends, competitor activity, market share and NPS/CSAT.
- Provide actionable recommendations to inform marketing strategy.
- Lead the annual market research programme, managing external agencies and budgets.
- Develop customer segmentation and deepen understanding of the customer journey to improve targeting and personalisation.
- Advanced analytics, Power BI, Excel and dashboard development.
- Marketing analytics including CRM, attribution, econometrics, ROI and customer journey analysis.
- Data integration across customer, commercial, digital and market intelligence.
- Knowledge of AI, automation and emerging technologies to enhance insight generation and forecasting.
What’s in it for you
- Salary up to £60,000.00 DOE
- Hybrid Working
- Car Allowance
- 25–30 days annual leave plus bank holidays
- Boots Discount Card
- Free hearing aids (if required as an employee)
- Free flu vaccination (discounted for family members)
- Pension scheme & life assurance
- Flexible Benefits Box – tailor your package
- Telus wellbeing support – confidential support inside and outside work
- Long service awards recognising your contribution
What we’re looking for
Essential
- Degree in Marketing, Business, Economics, Statistics or related discipline.
- 5+ years' experience in marketing analytics, insights or commercial analysis.
- Strong experience with Power BI, Excel, reporting, CRM analytics, stakeholder management and working with complex datasets.
Desirable
- Experience with AI, LLMs, Machine Learning, SQL, Marketing Mix Modelling, econometrics, forecasting, pricing, attribution, data warehousing and advanced marketing measurement.
- Experience in healthcare, retail or FMCG.
We care. We drive innovation. We strive for excellence. We build the best team.
Senior Marketing Insights Manager in Nottingham employer: Sonova International
As a Senior Marketing Insights Manager at Boots Hearingcare, you will thrive in a dynamic and innovative environment that champions data-driven decision making. With a competitive salary, hybrid working options, and a comprehensive benefits package including a Boots Discount Card and wellbeing support, we prioritise employee growth and satisfaction. Join us in shaping the future of marketing insights while enjoying a culture that values excellence and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Insights Manager in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sonova International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sonova International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sonova International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sonova International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Insights Manager in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sonova International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sonova International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sonova International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sonova International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sonova International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sonova International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
