PR and Influencer Manager, EMEA - UK & Growth Markets

PR and Influencer Manager, EMEA – UK & Growth Markets

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home. Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United Kingdom (London or Glasgow) or remotely from home. It’s about impact, not location.

Role Summary

As the PR and Influencer Manager, EMEA – UK & Growth Markets, your primary goal is to drive the Earned function across priority market United Kingdom (UK), and potentially other territories that could include Sonos’ Growth Markets like the United Arab Emirates (UAE), and Kingdom of Saudi Arabia (KSA). You will be responsible for building and executing innovative PR and influencer programs that deliver against Sonos’ Earned objectives—fueling brand trust and relevance, driving cultural impact, and contributing to business growth.

This includes localizing global strategies for maximum cultural resonance, activating world-class product and feature launches (NPIs/NFIs), sustaining ongoing storytelling, and shaping Sonos’ presence in lifestyle, music, and tech culture. You will also be expected to support global initiatives and contribute insights back into the global Earned strategy.

Reporting to the Head of EMEA PR and Influencer, you will act as the key driver of cultural storytelling in your markets—building influence through media, creators, tastemakers, and partnerships. While you will directly lead earned and influencer efforts in the UK, in Growth Markets -if added- you will work closely with distributor partners and their agencies to ensure strategies are aligned, resources are optimized, and execution reflects Sonos’ brand and business objectives.

What You’ll Do:

• Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.
• Lead the development and execution of an integrated earned and influencer strategy for the UK and potentially other markets, inclusive of:

• Localizing global initiatives to fit cultural context and audience needs.
• Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed.
• Driving local cultural initiatives that support regional marketing priorities.

• Provide guidance, toolkits, and strategic oversight to distributor partners, enabling them to deliver best-in-class earned activity in their markets.

You Are:

• A passionate comms professional who knows how to drive conversation and cultural resonance in today’s fast-evolving earned landscape.
• A strategic thinker and strong storyteller, with proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets.
• Skilled at managing through influence, with experience collaborating across distributor or partner-led markets.
• Diplomatic and adaptable, with the ability to build trust and alignment with external partners while safeguarding Sonos’ brand voice.
• Adept at balancing strategic planning with hands-on execution.
• Highly organized, proactive, and comfortable juggling multiple markets and priorities.
• A collaborative team player and trusted cross-functional partner.
• Comfortable navigating cultural nuance across diverse regions and building strong local networks.
• Agile, positive, and adaptive in a fast-paced environment.
• Fluent in English (written and spoken); Arabic a plus.
• Willing to travel as needed.

What You’ll Need:

• Minimum of 6-8 years PR experience working at an international company/client/agency, in the consumer electronics, lifestyle or entertainment industry.
• Bachelor degree (or equivalent experience)
• Strong understanding of the local media, cultural and influencer landscape
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Ability to build relationships cross-functionally and across different time zones.
• Ability to balance critical thinking with tactical execution
• Excellent writing and communications skills.
• Proficient in: Google Suite of services (sheets/drive/slides, etc) and Microsoft Office.

Research shows that candidates from underrepresented backgrounds often don\’t apply for roles if they don\’t meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any UK employer, both now and in the future.

Sonos is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.