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For Companies At a Glance
- Tasks: Drive PR and influencer strategies to elevate Sonos' brand in the UK and Growth Markets.
- Company: Join a leading tech company known for innovation and cultural storytelling.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Why this job: Make an impact through creative campaigns and build relationships with influencers and media.
- Qualifications: 6-8 years of PR experience and strong communication skills required.
- Other info: Dynamic role with travel opportunities and a chance to shape brand narratives.
The predicted salary is between 36000 - 60000 £ per year.
Overview
PR and Influencer Manager, EMEA – UK & Growth Markets is responsible for driving earned media and influencer activity in the UK and potentially Growth Markets, delivering against Sonos’ Earned objectives, and contributing to business growth through cultural storytelling, product launches, and partnerships. The role collaborates with media, creators, tastemakers, and distributor partners to localize global strategies for regional impact. This role can be done from home or from Sonos offices in the United Kingdom (London or Glasgow) or remotely.
What You’ll Do
- Elevate brand heat and cultural relevance through earned-first storytelling, PR campaigns, and influencer/creator activations.
- Lead the development and execution of an integrated earned and influencer strategy for the UK and potentially other markets, including:
- Localizing global initiatives to fit cultural context and audience needs.
- Launching NPIs/NFIs with impact, adapting global press materials and messaging where needed.
- Driving local cultural initiatives that support regional marketing priorities.
You Are
- A passionate comms professional who knows how to drive conversation and cultural resonance in today’s fast-evolving earned landscape.
- A strategic thinker and strong storyteller, with proven experience in public relations, influencer marketing, and cultural communications in both established and emerging markets.
- Skilled at managing through influence, with experience collaborating across distributor or partner-led markets.
- Diplomatic and adaptable, with the ability to build trust and alignment with external partners while safeguarding Sonos’ brand voice.
- Adept at balancing strategic planning with hands-on execution.
- Highly organized, proactive, and comfortable juggling multiple markets and priorities.
- A collaborative team player and trusted cross-functional partner.
- Comfortable navigating cultural nuance across diverse regions and building strong local networks.
- Agile, positive, and adaptive in a fast-paced environment.
- Fluent in English (written and spoken); Arabic a plus.
- Willing to travel as needed.
What You’ll Need
- Minimum of 6-8 years PR experience working at an international company/client/agency, in the consumer electronics, lifestyle or entertainment industry.
- Bachelor degree (or equivalent experience)
- Strong understanding of the local media, cultural and influencer landscape
- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
- Ability to build relationships cross-functionally and across different time zones.
- Ability to balance critical thinking with tactical execution
- Excellent writing and communications skills.
- Proficient in: Google Suite of services (sheets/drive/slides, etc) and Microsoft Office.
Visa Sponsorship
Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any UK employer, both now and in the future.
Additional
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing, Public Relations, and Writing/Editing
- Industries: Computers and Electronics Manufacturing
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PR and Influencer Manager, EMEA - UK & Growth Markets employer: Sonos, Inc.
Contact Detail:
Sonos, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Influencer Manager, EMEA - UK & Growth Markets
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion! When you get the chance to chat with potential employers, let your enthusiasm for PR and influencer marketing shine through. Share your ideas on how you could elevate their brand!
✨Tip Number 3
Be ready to showcase your work! Have a portfolio or case studies handy that highlight your past successes in PR campaigns and influencer collaborations. This will help you stand out from the crowd.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. It shows you're proactive and keen to be part of our team!
We think you need these skills to ace PR and Influencer Manager, EMEA - UK & Growth Markets
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for PR and influencer marketing shine through in your application. We want to see how you can elevate brand storytelling and cultural relevance, so share examples of your past successes that align with our mission.
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in managing influencer relationships and executing PR campaigns, especially in the consumer electronics or lifestyle sectors. We love seeing how you can localise global strategies!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your skills and experiences are easy to understand. Use bullet points if it helps to convey your message better!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Sonos, Inc.
✨Know Your Stuff
Before the interview, dive deep into Sonos' brand values, recent campaigns, and their cultural impact. Familiarise yourself with their products and how they resonate in the UK and Growth Markets. This will show your genuine interest and help you tailor your answers to align with their objectives.
✨Showcase Your Storytelling Skills
As a PR and Influencer Manager, storytelling is key. Prepare examples of past campaigns where you successfully drove engagement through cultural narratives. Be ready to discuss how you can elevate Sonos' brand heat through innovative storytelling and influencer collaborations.
✨Demonstrate Cultural Awareness
Given the role's focus on localising global strategies, be prepared to discuss how you would adapt campaigns for different cultural contexts. Share insights on current trends in the UK and other markets, and how these could influence Sonos' PR strategies.
✨Build Rapport with Interviewers
Interviews are a two-way street! Engage with your interviewers by asking insightful questions about their current projects and challenges. This not only shows your enthusiasm but also helps you gauge if the company culture aligns with your values.