Senior Social Media and Digital Content Manager

Senior Social Media and Digital Content Manager

We have an exceptional opportunity for an experienced and strategic social media professional to join Imperial Business School as Senior Social Media and Digital Content Manager.

This pivotal role will lead the development and delivery of the School’s social media strategy, driving audience engagement, community growth and brand visibility across our key channels.

Reporting to the Head of Content Marketing, the post holder will have overall responsibility for the School’s social media presence, including Linked In, Instagram, You Tube and Facebook.

You will lead the planning, creation and optimisation of high-quality, audience-focused content, ensuring social media plays a central role in supporting student recruitment, strengthening faculty visibility and amplifying the School’s reputation for thought leadership and innovation.

You will line manage the Social Media and Digital Content Manager and work closely with colleagues across Marketing and Communications, Recruitment and Admissions, Central Communications, faculty, departments and external partners.

This is a hands‑on strategic role, offering the opportunity to shape the School’s social media direction while ensuring strong editorial standards, operational excellence and continuous improvement.

• What you would be doing
• Lead the development, delivery and ongoing improvement of the Business School’s social media strategy, aligned with wider marketing and communications objectives.
• Take ownership of the School’s social media channels, ensuring a consistent brand voice, strong visual identity and high editorial standards.
• Plan and oversee a strategic social media calendar, working closely with colleagues across the School to identify opportunities for content, campaigns and live event coverage.
• Lead social media campaigns that build community, support audience engagement and contribute to student recruitment and brand visibility goals.
• Provide expert advice to internal stakeholders on social media best practice, channel optimisation, content strategy and audience engagement.
• Provide strategic guidance on video content, including You Tube optimisation, platform best practice and data-informed video strategies.
• Line manage the Social Media and Digital Content Manager, setting priorities, supporting development and ensuring effective delivery.
• Monitor, analyse and report on social media performance, using insights to inform continuous improvement and strategic decision-making.
• Lead on social media governance, including best practice, data protection, social listening, reputational risk and crisis communications where required.
• Manage relevant budgets, suppliers and agency relationships to ensure value, consistency and effective delivery.
• What we are looking for
• Significant experience developing and delivering social media and digital content strategies that drive audience growth, engagement and measurable impact.
• Strong experience planning, delivering and evaluating social media campaigns across multiple platforms, including Linked In, Instagram, You Tube and Facebook.
• Excellent writing and editing skills, with the ability to adapt content and tone for different audiences, channels and objectives.
• Strong understanding of video content, You Tube optimisation and how audiences engage with video across digital platforms.
• Excellent analytical skills, with experience using social media insight, reporting and testing to improve performance.
• Experience providing expert social media guidance to colleagues and stakeholders across a complex organisation.
• Strong project management skills, with the ability to manage multiple priorities and collaborate effectively across teams.
• Line management experience and a supportive, collaborative leadership style.
• A creative, solution-focused mindset, with a strong understanding of social media governance, reputational risk and digital best practice.
• What we can offer you
• The opportunity to develop your career at a world-leading institution and be part of our mission to continue science for humanity
• Benefit from sector-leading salary and remuneration package (including 39 days off a year and generous pension schemes)
• Get access to a range of workplace benefits including a flexible working policy from day 1, generous family leave packages, on-site leisure facilities and a cycle-to-work scheme
• Interest-free season ticket loan schemes for travel
• Be part of a diverse, inclusive, and collaborative work culture with various staff networks and resources designed to support your personal and professional wellbeing.
• Further information

This is a Full Time and Fixed Term maternity cover position based at our South Kensington campus.

If you require any further details on the role please contact: Laura Delfitto – l. delfitto@imperial. ac. uk

Attached documents are available under links. Clicking a document link will initialize its download.

Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above.

We reserve the right to close the advert prior to the closing date stated, should we receive a high volume of applications.

It is therefore advisable that you submit your application as early as possible to avoid disappointment.

If you encounter any technical issues while applying online, please don't hesitate to email us at support. jobs@imperial. ac. uk . We're here to help.

About Imperial

Welcome to Imperial, a global top-ten university where scientific imagination leads to world-changing impact.

Join us and be part of something bigger.

From global health to climate change, AI to business leadership, here at Imperial we navigate some of the world’s toughest challenges.

Whatever your role, your contribution will have a lasting impact.

As a member of our vibrant community of 22,000 students and 8,000 staff, you’ll collaborate with passionate minds across nine London campuses and a global network.

This is your chance to help shape the future. We hope you’ll join us at Imperial College London.

Our Culture

We work towards equality of opportunity, to eliminating discrimination, and to creating an inclusive working environment for all.

We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.

You can read more about our commitment on our web pages .

Proud signatory of the Armed Forces Covenant. We welcome applications from the Armed Forces community.

Our values are at the root of everything we do, and everyone in our community is expected to demonstrate respect, collaboration, excellence, integrity, and innovation.

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