At a Glance
- Tasks: Plan and optimise marketing campaigns to attract top students to Imperial Business School.
- Company: Join Imperial College London, a global top 10 university with a vibrant community.
- Benefits: Enjoy 41 days of annual leave, flexible working, and generous training allowances.
- Other info: Collaborative culture with opportunities for professional development and career growth.
- Why this job: Make a real impact in performance marketing at a prestigious institution.
- Qualifications: Degree in Marketing or relevant experience; strong analytical and communication skills.
The predicted salary is between 35000 - 42000 £ per year.
Marketing Officer (Performance and Affiliate Marketing)
We are seeking a passionate Marketing Officer (Performance & Affiliate Marketing) to join the Marketing & Communications team at Imperial Business School.
Working as part of Imperial College London, a global top 10 university, this is an exciting opportunity for a performance marketer to plan, implement and optimise campaigns that attract the world’s top students to Imperial.
What you would be doing
As the Marketing Officer (Performance & Affiliate Marketing), you willsupport the Marketing Manager (Performance & Affiliate Marketing) to deliver advertising – Paid Search, Paid Social, Video, Audio, Display, Out-of-Home - and third-party affiliate marketing campaigns thatgenerate leads and applications aligned to Imperial Business School’s targets of attracting high-calibre students from around the world.
You will create and implement marketing campaigns for the Business School’s brand and degree programmes (MBA, MSc and Ph D), and report on their success.
You will work closely with a media agency to deliver campaigns that deliver audience growth in target regions and convert prospective students to applicants and enrolments.
Working across paid media and third-party media partners, including higher education publishers, the leads you generate will feed directly into our CRM (Hub Spot), and you will retarget existing contacts with aspirational media campaigns.
You will be in regular contact with our media agency and support the Marketing Manager to manage this relationship.
You will be using insights from your own evaluations of campaigns to implement improvements for future campaign performance.
- What we are looking for
- A degree, or equivalent, ideally in Business, Marketing, or another relevant subject, or equivalent experience in a similar or related role(s).
- Experience in planning, implementingand analysing performance marketing campaigns.
- Experience in working with third-party and affiliate marketing campaigns to promote a brand or product.
- Experience in strategic media planning including developing briefs and audience targeting.
- Experience of using Google Analytics (GA4) andprovidingreports on marketing performance using a range of marketing analytics tools.
- Experience of writing copy for multiple audiences and mediums.
- Experience of prioritising tasks and managing a busy workload successfully to ensure that deadlines and targets are met.
- Comprehensive understanding ofthe digital marketing landscape, performance marketing tactics, and metrics.
- Excellent written communication skills including writing and editing for the web, emailmarketingand social media
- Ability to write clearly and appropriately for diverse audiences with excellent attention to detail and proofreading skills.
- Highly organised with strong administration skills and confident with a range of computer software and platforms, including Microsoft Excel, Word and Power Point, Adobe Photoshop, Adobe Premiere Proand a creative management platform.
- Ability to analyse and interpret quantitative and qualitative data to inform marketing activity.
- Project management skills and the ability to form effective working relationships with colleagues and multiple stakeholders from all levels.
- What we can offer you
- The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
- Benefit from a sector-leading salary and remuneration package (including 41 days' annual leave and generous pension schemes).
- Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
- Interest-free season ticket loan schemes for travel.
- Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing .
We are also committed to supporting your professional development.
You have opportunities to attend conferences, complemented by a generous training allowance to help you upskill in areas relevant to your career development.
There are also some opportunities available to study on Imperial courses and programmes.
Further information
This is a full-time, open-ended position based at South Kensington campus (hybrid).
If you require any further details about the role, please contact Jenn Hoets, Marketing Manager (Performance & Affiliate Marketing): j. hoets@imperial. ac. uk.
Attached documents are available under links. Clicking a document link will initialize its download.
Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above.
We reserve the right to close the advert prior to the closing date stated, should we receive a high volume of applications.
It is therefore advisable that you submit your application as early as possible to avoid disappointment.
If you encounter any technical issues while applying online, please don't hesitate to email us at support. jobs@imperial. ac. uk . We're here to help.
About Imperial
Welcome to Imperial, a global top-ten university where scientific imagination leads to world-changing impact.
Join us and be part of something bigger.
From global health to climate change, AI to business leadership, here at Imperial we navigate some of the world’s toughest challenges.
Whatever your role, your contribution will have a lasting impact.
As a member of our vibrant community of 22,000 students and 8,000 staff, you’ll collaborate with passionate minds across nine London campuses and a global network.
This is your chance to help shape the future. We hope you’ll join us at Imperial College London.
Our Culture
We work towards equality of opportunity, to eliminating discrimination, and to creating an inclusive working environment for all.
We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities.
You can read more about our commitment on our web pages .
Proud signatory of the Armed Forces Covenant. We welcome applications from the Armed Forces community.
Our values are at the root of everything we do, and everyone in our community is expected to demonstrate respect, collaboration, excellence, integrity, and innovation.
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Marketing Officer (Performance and Affiliate Marketing) employer: SONICOM
At SONICOM, we pride ourselves on being an excellent employer by fostering a diverse and inclusive research environment that encourages collaboration and innovation. Our commitment to employee growth is reflected in our sector-leading salary and opportunities for professional development, making this an ideal place for passionate individuals to thrive in the field of mitochondrial medicine.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Officer (Performance and Affiliate Marketing)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SONICOM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SONICOM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SONICOM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SONICOM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Officer (Performance and Affiliate Marketing)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SONICOM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SONICOM:Show us that you’ve done your homework! In your application, briefly mention what you admire about SONICOM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SONICOM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SONICOM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SONICOM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
