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- Tasks: Manage global digital marketing campaigns and optimise performance across various channels.
- Company: Join Songtradr, the leading B2B music tech company revolutionising music licensing.
- Benefits: Enjoy a competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Be part of a vibrant music community and help artists connect with their fans.
- Qualifications: Experience in digital marketing and a passion for music are essential.
- Other info: Dynamic team environment with a focus on creativity and innovation.
The predicted salary is between 28800 - 42000 £ per year.
Songtradr is the world’s largest B2B music technology company, offering end-to-end music licensing, rights management, and direct-to-fan solutions. Through strategic acquisitions like MassiveMusic and Bandcamp, Songtradr empowers music creators and enables brands to connect with audiences through the power of music.
Bandcamp is the world’s largest online record store and music community where passionate fans discover, connect with and directly support the artists they love. With the majority of revenue going directly to artists, Bandcamp fosters a communal experience with music discovery, where artists and fans support each other in a vibrant ecosystem. Bandcamp artists and labels release and sell a broad range of music products, including digital and physical records, vinyl, apparel and merchandise.
This is a hands‑on role where your primary focus will be the flawless execution, day‑to‑day management, and continuous optimisation of global digital marketing campaigns. While you will contribute insights to strategy, your core responsibility is to drive measurable, scalable growth by expertly managing the operational aspects of digital channels across the artist/label and fan acquisition funnels worldwide. You will report to a marketing leader within the Songtradr group, acting as the key operator for Bandcamp’s global digital performance channels.
Main Job Duties
- Campaign Execution & Management (75%)
- Global Performance Marketing: Own the daily management of paid acquisition campaigns (PPC, Paid Social) across key global markets (e.g., North America, Western Europe, Australia), ensuring budgets are spent efficiently, and targets are met.
- Implement and test international targeting strategies, localising messaging and creative assets where necessary to maximise relevance and conversion in different territories.
- Execute A/B testing across ad copy, creative assets, landing pages, and audience targeting globally to continuously improve global CPL/CPA and ROAS.
- SEO & Content Implementation: Implement on‑page and technical SEO recommendations (e.g., keyword integration, metadata changes).
Digital Marketing Specialist in City of London employer: Songtradr
Contact Detail:
Songtradr Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Specialist in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way for us to see your creativity and expertise in action, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. We want to see that you’re genuinely interested in Songtradr and Bandcamp, so come armed with questions that show you’ve done your homework!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Digital Marketing Specialist in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Specialist role. Highlight relevant experience and skills that match the job description, especially in campaign management and performance marketing.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share your passion for digital marketing and how your previous experiences align with our mission at Songtradr and Bandcamp.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve driven growth or improved campaigns in your past roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Songtradr
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends and tools in digital marketing. Familiarise yourself with PPC, paid social, and SEO strategies, as these will be crucial for the role. Being able to discuss recent campaigns or case studies will show your passion and expertise.
✨Showcase Your Analytical Skills
Since the role involves managing budgets and optimising campaigns, be prepared to discuss how you've used data to drive decisions in past roles. Bring examples of how you've improved CPL/CPA or ROAS through your analytical approach.
✨Demonstrate Cultural Awareness
Given that you'll be working across global markets, it's important to show that you understand different cultural nuances. Be ready to talk about how you would tailor campaigns for various regions, especially in terms of messaging and creative assets.
✨Ask Insightful Questions
Prepare some thoughtful questions about the company's current marketing strategies or challenges they face. This not only shows your interest in the role but also gives you a chance to demonstrate your strategic thinking and understanding of the industry.
