At a Glance
- Tasks: Drive sales growth and develop strategic partnerships with Microsoft and other tech giants.
- Company: Dynamic IT services company focused on innovation and collaboration.
- Benefits: Competitive salary, performance bonuses, and opportunities for professional development.
- Other info: Exciting role with significant career advancement potential in a fast-paced environment.
- Why this job: Join a leading team to shape the future of tech partnerships and drive impactful revenue.
- Qualifications: 8-15 years in IT services with strong alliance and partnership experience.
The predicted salary is between 80000 - 100000 € per year.
We are seeking a highly experienced Sales Person to grow our new business footprint in UKI and Europe. The Sales Person needs to have extensive experience of selling services by leveraging a strategic partnership with Microsoft. They need to have worked closely with Microsoft and it would be nice to have other hyper-scalers such as AWS and Google. The role requires deep expertise in partnership development, joint go-to-market execution, and sales enablement within the Microsoft and other partners ecosystem. The ideal candidate will have a proven track record of working in mid-size IT services companies, collaborating directly with Microsoft sellers, and driving measurable revenue through alliance-led initiatives.
Key Responsibilities
- Sales Growth & Target Achievement
- Strategic Partnership Development
- Build and strengthen executive and field-level relationships with Microsoft stakeholders across solution areas, sales, and partner teams.
- Align our offerings and go-to-market strategy with Microsoft’s priorities and industry plays.
- KPIs
- Deliver to defined alliance-led new business revenue targets of $3m annually.
- Drive a balanced mix of direct revenue (closed-won through co-sell opportunities) and influenced revenue (Microsoft-originated or co-sell supported).
- Enable joint account planning and pipeline development with Microsoft sellers and our internal sales teams.
- Track, report, and deliver on pipeline and revenue KPIs.
- Go-to-Market Execution
- Develop and execute joint GTM plans with Microsoft, including solution co-selling, campaigns, and field engagement.
- Leverage Microsoft’s industry and workload priorities to drive differentiated positioning in the market.
- Funding & Incentives Management
- Fully leverage Microsoft partner funding mechanisms (e.g., co-op, incentives, Azure credits, Solution Assessments, AMMP).
- Ensure funding utilization targets are met and ROI is demonstrable.
- Internal Enablement & Collaboration
- Enable our sales, delivery, and practice teams to effectively co-sell with Microsoft.
- Serve as the single point of contact for Microsoft alliance initiatives across the business.
- Collaborate with marketing teams to amplify joint wins and GTM campaigns.
Key Performance Indicators (KPIs)
- Revenue Contribution: Deliver $3M annual revenue.
- Pipeline Growth: Maintain a 3x pipeline (pipeline aligned to Microsoft priorities).
- Co-Sell Engagements: Drive at least 10–20 qualified joint customer pursuits per year (~3–5 per quarter).
- Funding Utilization: Achieve 95%+ utilization of Microsoft funding programs and demonstrate measurable ROI.
- Solution Area Penetration: Secure revenue contributions across at least three Microsoft priority solution areas (Azure, M365, Dynamics 365, Power Platform).
- Executive Engagement: Conduct 4 QBRs annually with Microsoft stakeholders and internal leadership.
- Marketing Impact: Deliver a minimum of 6 joint GTM campaigns or co-branded case studies per year.
Required Experience & Skills
- 8–15 years of experience in IT services or consulting, with a strong focus on alliances and partnerships in the UKI market. Experience in Europe is an added advantage.
- Proven experience working with Microsoft sellers, partner managers, and field teams.
- Strong track record of achieving alliance-driven revenue and sales targets.
- Deep understanding of the Microsoft ecosystem, including commercial, industry, and cloud solution areas.
- Expertise in Microsoft partner funding programs, incentives, and compliance requirements.
- Strong executive presence with excellent relationship management, negotiation, and influencing skills.
- Ability to work in a matrixed environment and collaborate across functions (sales, delivery, marketing, finance).
- Entrepreneurial mindset with a results-driven, growth-oriented approach.
Preferred Qualifications
- Prior experience managing alliances at a Global SI or large-scale Microsoft services partner.
- Knowledge of Azure, Microsoft 365, Dynamics 365, and Power Platform solution areas.
- Familiarity with industry-specific Microsoft plays (FSI, Manufacturing, Retail, Healthcare, etc.).
- MBA or equivalent business/management qualification.
Sales Lead in London employer: Sonata Software
As a Sales Lead at our mid-sized IT services company, you will thrive in a dynamic work culture that prioritises collaboration and innovation. We offer competitive benefits, including professional development opportunities and a strong focus on employee growth, all while working closely with industry giants like Microsoft. Join us to make a meaningful impact in the UKI and European markets, where your expertise will be valued and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Lead in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. Building relationships with Microsoft stakeholders and other hyper-scalers can open doors for you that a CV just can't.
✨Showcase Your Success Stories
When you get the chance to chat with potential employers, be ready to share your wins. Talk about how you've driven revenue through partnerships and co-sell opportunities. Numbers speak volumes, so don’t shy away from flaunting your achievements!
✨Leverage Social Media
Use platforms like LinkedIn to your advantage. Share insights about the Microsoft ecosystem, engage with relevant content, and connect with decision-makers. This not only boosts your visibility but also positions you as a knowledgeable player in the field.
✨Apply Through Our Website
Don’t forget to check out our website for job openings! Applying directly through us can give you an edge, as we love seeing candidates who are proactive and genuinely interested in joining our team.
We think you need these skills to ace Sales Lead in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Sales Lead role. Highlight your experience with Microsoft and other hyper-scalers like AWS and Google. We want to see how your background aligns with our needs, so don’t be shy about showcasing your relevant achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Talk about your strategic partnership development skills and how you've driven revenue through alliances in the past. We love a good story that shows your passion for sales!
Showcase Your Metrics:We’re all about results here at StudySmarter. When detailing your previous roles, include specific metrics that demonstrate your success, like revenue targets achieved or pipeline growth. Numbers speak volumes, and we want to see how you’ve made an impact!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do and how you can contribute to our team!
How to prepare for a job interview at Sonata Software
✨Know Your Microsoft Stuff
Make sure you brush up on your knowledge of Microsoft’s ecosystem, especially their services like Azure and M365. Be ready to discuss how you've leveraged these in past roles and how you can align our offerings with Microsoft's priorities.
✨Showcase Your Partnership Skills
Prepare examples that highlight your experience in developing strategic partnerships, particularly with Microsoft. Think about specific initiatives where you drove revenue through collaboration and be ready to share those success stories.
✨Understand the KPIs
Familiarise yourself with the key performance indicators mentioned in the job description. Be prepared to discuss how you’ve met similar targets in previous roles, especially around revenue contribution and pipeline growth.
✨Engage with Executive Presence
Since this role involves building relationships with high-level stakeholders, practice demonstrating your executive presence. Think about how you can convey confidence and influence during the interview, perhaps by discussing your approach to conducting QBRs or joint campaigns.
