At a Glance
- Tasks: Lead global enablement for Sales, Customer Success, and Partner teams at Sonar.
- Company: Join Sonar, a dynamic B2B SaaS company focused on innovation and growth.
- Benefits: Collaborative in-office culture with relocation support and commitment to diversity.
- Other info: Opportunity to work with cutting-edge tech and build high-performing teams.
- Why this job: Shape the future of revenue enablement and drive impactful change in a fast-paced environment.
- Qualifications: 10+ years in B2B SaaS revenue enablement with strong leadership skills.
The predicted salary is between 90000 - 120000 € per year.
As Director of Revenue Enablement, you will lead the global enablement function across Sonar's go-to-market organization, spanning Sales, Customer Success, and Partner teams. Reporting to the VP of Revenue Operations, you will own the strategy, programmes, and systems that shorten ramp time, lift quota attainment, and equip our GTM teams to sell a technical product into developer, platform, and security buyers. You will inherit a small enablement team and a strong foundation, and will scale it into a measurable, outcomes-driven function that supports Sonar's next phase of growth in the age of agent-centric development.
What you will do:
- Own the revenue enablement strategy: Define and execute a multi-year enablement roadmap aligned to Sonar's GTM priorities, with quarterly outcomes tied to ramp time, win rate, and quota attainment.
- Lead a global enablement team: Manage and grow a team of enablement specialists across regions; set clear priorities, coach for excellence, and operate as a player-coach where required.
- Design onboarding and ongoing readiness: Build role-based onboarding for Sales, CS, and Partner roles. Run continuous readiness programmes across product, process, messaging, and selling skills.
- Equip teams for a technical buyer: Build playbooks, talk tracks, objection-handling guides, and competitive content tailored to developer, platform engineering, DevSecOps, and CISO audiences.
- Drive GTM kick-off and major moments: Own the enablement track for Sonar's annual GTM kick-off (250+ attendees) and quarterly business reviews.
- Modernise the enablement tech stack: Evaluate and operate the LMS, CMS, sales engagement, conversation intelligence, and AI tooling that power seller workflows. Drive adoption and measure impact.
- Partner cross-functionally: Work with the CRO, VP Sales, VP CS, Product Marketing, Product, and Partner leaders to align messaging, qualification frameworks, and customer journey execution.
- Measure what matters: Build dashboards and reporting that link enablement activity to GTM outcomes. Use data to prioritise investment and retire programmes that do not move the number.
- Embed AI into the seller workflow: Bring a clear point of view on how AI tooling accelerates rep productivity, coaching, and deal execution at Sonar.
Experience and Qualifications:
- The ideal candidate will bring 10+ years in B2B SaaS revenue or sales enablement, including 4+ years leading a global enablement function.
- Have a demonstrated track record of improving ramp time, win rate, and quota attainment through structured, measurable programmes.
- Have enabled GTM teams selling a technical product to developer, platform engineering, DevOps, DevSecOps, or security buyers.
- Have designed and run large-scale GTM kick-offs and enablement events for 250+ attendees.
- Be hands-on with the modern enablement tech stack (LMS, CMS, sales engagement, conversation intelligence) and have integrated AI tooling into seller workflows.
- Be fluent with at least one structured qualification framework (MEDDPICC, Command of the Message, or equivalent) and able to drive consistent adoption across the field.
- Operate effectively with VP and C-level stakeholders, and bring strong written and facilitation skills.
- Balance strategic thinking with hands-on execution in a fast-paced, high-growth environment.
- Be passionate about building inclusive, high-performing teams.
In-Office Culture:
We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. Candidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person.
Diversity, Equity, and Inclusion:
At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
If you need any accommodation, please reach out to us at. All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. We do not currently support visa candidates in the US. Applications that are submitted through agencies or third party recruiters will not be considered.
Director, Revenue Enablement in London employer: SonarSource
At Sonar, we pride ourselves on being an exceptional employer that fosters a collaborative and inclusive work culture. As the Director of Revenue Enablement, you will have the opportunity to lead a global team, drive impactful strategies, and contribute to our growth in a dynamic environment. With a focus on employee development and a commitment to diversity, equity, and inclusion, we offer a supportive atmosphere where your contributions are valued and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Revenue Enablement in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Sonar on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by understanding Sonar's products and market. Dive deep into their tech stack and think about how your experience aligns with their needs. This shows you're not just interested, but genuinely invested in the role.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've built and scaled teams in the past. Use specific examples that highlight your ability to drive results and foster collaboration, especially in a fast-paced environment.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Director, Revenue Enablement in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in revenue enablement, especially in B2B SaaS. We want to see how your skills align with our goals at Sonar!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve improved ramp time or quota attainment in previous roles. Numbers speak volumes, so let us see the impact you've made!
Be Authentic:Let your personality shine through in your application. We value diversity and want to get a sense of who you are beyond your professional achievements. Be yourself, and don’t be afraid to show your passion for enablement!
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. It helps us keep track of applications and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at SonarSource
✨Know Your Numbers
As a Director of Revenue Enablement, you'll need to demonstrate your understanding of key metrics like ramp time, win rates, and quota attainment. Prepare specific examples from your past experiences where you've successfully improved these metrics, and be ready to discuss the strategies you implemented.
✨Showcase Your Leadership Style
You'll be managing a global enablement team, so it's crucial to convey your leadership approach. Think about how you've coached teams in the past and be prepared to share stories that highlight your ability to set clear priorities and foster a high-performing culture.
✨Familiarise Yourself with the Tech Stack
Since modernising the enablement tech stack is part of the role, make sure you’re well-versed in the tools mentioned in the job description. Research LMS, CMS, and sales engagement platforms, and be ready to discuss how you've used similar tools to drive seller productivity in previous roles.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various stakeholders, including the CRO and VP Sales. Think about how you've successfully partnered with different departments in the past. Be ready to discuss how you align messaging and execution across teams to achieve common goals.
