At a Glance
- Tasks: Design and manage a partner program that rewards excellence and enhances collaboration.
- Company: Join Sonar, a leader in code quality and security solutions for developers worldwide.
- Benefits: Enjoy competitive pay, remote work options, and a vibrant team culture.
- Other info: Be part of a diverse team committed to innovation and inclusivity.
- Why this job: Make a real impact by empowering developers to build better software faster.
- Qualifications: 5+ years in partner program management, preferably in SaaS or developer tools.
The predicted salary is between 36000 - 60000 £ per year.
Who is Sonar? Sonar helps prevent code quality and code security issues from reaching production, amplifies developers' productivity in concert with AI assistants, and improves the developer experience with streamlined workflows. Sonar analyzes all code, regardless of who writes it — your internal team, genAI, or third parties — resulting in more secure, reliable, and maintainable applications. Rooted in the open source community, Sonar’s solutions support over 30 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by +7M developers and 400K organizations worldwide, including the DoD, Microsoft, NASA, MasterCard, Siemens, and T-Mobile.
We believe in developing great products that are supported by great internal teams and a strong culture. We are highly committed to and obsessed with the company, users, each other, and our open source community. We have high standards and hold each other accountable for acting with positivity, dedication, thoughtfulness, empathy, and passion daily. We are deliberate with our decisions with high clarity of intention. At the same time, we feel extreme urgency and move forward quickly. And lastly, we are highly effective and operationally efficient. We operate collectively as One Team to accomplish our goals. At Sonar, CODE is more than just an acronym – it's a mindset that defines daily operations.
Why You Should Apply: At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help supercharge developers to build better, faster. Sonar helps to continuously improve code quality and code security while reducing developer toil. This means that developers can focus on doing more of what they love and less of what they don’t. Our solutions don’t just solve symptoms of problems – we help fix issues at the source – for all code, whether it's developer-written, AI-generated, or from third parties. We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. Team members should be able to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: supercharge developers to build better, faster.
Role Overview: As our Partner Program Manager, you will be the architect and operator of the ecosystem that scales our reach. We need someone who understands the partner journey and can build a value-based program that rewards technical excellence, brand awareness, community contribution, and services depth as much as it rewards revenue. You will design the incentives, manage the infrastructure (PRM), and ensure our partners ranging from boutique DevSecOps VAR’s to Global SIs and Distribution have a frictionless experience.
Key Responsibilities:
- Program Design & Evolution: Architect and maintain our tiered partner program, transitioning from traditional volume-based metrics to a value-added system (rewarding certifications, lead-gen, and technical mastery).
- Partner Enablement: Collaborate with the Enablement team and Engineering/Services teams to create technical and sales onboarding paths, service creation, and certification tracks.
- Incentive Management: Design and manage referral fees, co-marketing funds (MDF), and performance-based rebates that align with our strategic goals.
- Tooling & Operations: Own the Partner Relationship Management (PRM) platform. Automate the "value" tracking, deal registration, and tier advancement processes to ensure a "self-service" feel for partners.
- Ecosystem Marketing: Partner with Product Marketing to create "Partner-in-a-Box" kits, ensuring partners can articulate our technical value proposition to their clients.
- Performance Analytics: Define and track KPIs such as Partner-Sourced Revenue, Partner-Influenced ACV, and the "technical health" of our partner base.
- Gamification: Create Own and Manage sales and technical incentives to drive focused technology and GTM offerings.
Qualifications:
- Experience: 5+ years in Channel/Partner Program Management within the SaaS vendor. Experience with Developer Tools space (e.g., Cloud, DevOps, Security, or Data) is an advantage.
- Internal Communication: While technical expertise isn't a requirement, you will need to comfortably navigate Sonar's internal ecosystem and collaborate with key stakeholders to guarantee company-wide participation in the program.
- Operational Mindset: Experience building or managing a value-based loyalty/incentive system is a massive plus.
- Systems Fluency: Proficiency with Salesforce and PRM tools (e.g., Impartner, Channel Mechanics Allbound, etc).
- External Communication: A key resource and thought leader for the Sonar program, confidently presenting and articulating the Partner Program to essential partners, and offering necessary support.
We Value Diversity, Equity, and Inclusion: At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
All offers of employment at Sonar are contingent upon the precise results of a comprehensive background check and reference verification conducted before the start date. We do not currently support visa candidates in the US. Applications that are submitted through agencies or third party recruiters will not be considered.
Partner Program Manager employer: Sonar
At Sonar, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. Our commitment to employee growth is evident through our focus on professional development and the opportunity to work on cutting-edge solutions that empower developers globally. With a strong emphasis on community and a supportive environment, team members can take pride in their contributions while enjoying the benefits of a flexible workplace and a diverse team.
StudySmarter Expert Advice🤫
We think this is how you could land Partner Program Manager
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Sonar on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by understanding Sonar's mission and values. Show us how your experience aligns with our commitment to code quality and developer productivity. We love candidates who are passionate about what we do!
✨Tip Number 3
Practice your pitch! Be ready to explain how you can contribute to our partner program. Highlight your past successes in channel management and how you can help us scale our reach effectively.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can keep you top of mind and show us that you’re genuinely interested in joining our team at Sonar.
We think you need these skills to ace Partner Program Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Partner Program Manager role. Highlight your experience in Channel/Partner Program Management and any relevant skills that align with our mission at Sonar.
Showcase Your Passion:We love seeing candidates who are genuinely excited about what we do! Share your enthusiasm for improving code quality and developer experience, and how you can contribute to our goals.
Be Clear and Concise:When writing your application, keep it straightforward. Use clear language and structure your thoughts logically. We appreciate clarity as much as you do!
Apply Through Our Website:Don’t forget to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role!
How to prepare for a job interview at Sonar
✨Know Your Stuff
Make sure you understand Sonar's mission and the role of a Partner Program Manager. Familiarise yourself with their products, especially how they enhance developer productivity and code quality. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Experience
Prepare to discuss your previous experience in Channel/Partner Program Management, particularly within the SaaS sector. Highlight any specific achievements related to building value-based programs or managing partner relationships that demonstrate your operational mindset.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, be prepared to discuss how you've successfully collaborated with cross-functional teams in the past. Share examples of how you navigated internal ecosystems to achieve common goals.
✨Ask Insightful Questions
Prepare thoughtful questions about Sonar's partner ecosystem and how they envision the future of their Partner Program. This shows your genuine interest in the role and helps you gauge if the company culture aligns with your values.