At a Glance
- Tasks: Lead and inspire a team of Account Executives to drive sales growth in AI software.
- Company: Join Sonar, a leader in AI code verification and governance.
- Benefits: Competitive salary, relocation support, and a vibrant office culture.
- Other info: Diverse and inclusive workplace with excellent career development opportunities.
- Why this job: Be at the forefront of the AI revolution and make a real impact.
- Qualifications: 10+ years in sales, with strong leadership and coaching skills.
The predicted salary is between 75600 - 92400 £ per year.
Who is Sonar? Sonar is driving the future of agent-centric software development. As the leader in AI code verification and governance, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable. Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code. We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like: SonarQube, SonarQube Foundation Agent, SonarSweep & Sonar Context Augmentation.
Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE: Committed to our customers and community. Obsessed with quality. Deliberate in our decisions. Effective as one team. With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.
Sonar is looking for a results-driven Sales Manager to lead, coach, and grow a team of Account Executives driving new business and expansion revenue for our AI code verification and governance platform. You'll set your team's sales strategy, own pipeline and revenue growth, and develop reps into top performers, while partnering closely with Marketing, Customer Success, and Sales Operations to keep the sales motion healthy, predictable, and scalable.
What You'll Do:
- Lead, coach, and motivate a team of Account Executives to consistently meet or exceed quota
- Own the team's pipeline: forecast accurately on a monthly and quarterly basis, review deals, and identify risks and opportunities early
- Recruit, onboard, and train new sales talent, building a strong bench for future growth
- Conduct regular 1:1s, deal reviews, and call/demo coaching sessions to develop rep skills
- Partner with Sales Operations and Marketing to optimize territory planning, lead flow, and go-to-market execution
- Analyze team performance metrics (win rate, average deal size, sales cycle length, activity levels) and act on insights
- Set clear goals and KPIs for each team member and hold the team accountable to them
- Champion Sonar's CODE values and foster a positive, high-performance team culture
- Escalate and help resolve customer or deal issues as needed
- Report on team performance and forecasts to senior sales leadership
Experience & Qualifications:
- Have 10+ years of selling experience, including 5+ years of sales leadership experience
- Have a proven track record of meeting or exceeding sales targets, both individually and as a team leader
- Bring strong coaching and people-management skills, with experience developing reps at different skill levels
- Communicate, negotiate, and present with excellence
- Have experience with sales toolkits (e.g., Salesforce, Clari, Tableau) and sales forecasting/pipeline management
- Take a data-driven approach to decision-making and performance management, leveraging AI-powered insights to identify trends and optimize team outcomes.
- Hold a Bachelor's degree or equivalent practical experience
- Must have experience selling in a B2B SaaS or technology environment
- Ideally, have experience in free to fee paying motions and upsell driven by customer realisation of value.
- Be familiar with sales methodologies such as MEDDIC/MEDDPICC, Value Selling, or Command of the Message
- Demonstrate resilience, adaptability, and the capacity to thrive in fast-paced, dynamic settings
In-office culture: We're intentional about this. We believe the best teams are built in the room together. Three anchor days — Mondays, Tuesdays, and Thursdays — create the collaboration rhythm that makes a hub office worth having. Candidates need to be genuinely based in the location the role is posted — if that's not where you are today, we're happy to support relocation for the right person.
We value diversity, equity, and inclusion: At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you need any accommodation, please reach out to us at [email protected].
All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. Applications that are submitted through agencies or third party recruiters will not be considered. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Sales Manager - EMEA East in London employer: Sonar
At Sonar, we pride ourselves on being an exceptional employer, fostering a collaborative and inclusive work culture that thrives on innovation and diversity. Our global presence, particularly in vibrant hubs like London, offers employees unique opportunities for professional growth and development while working at the forefront of AI technology. With a commitment to employee well-being and a focus on delivering impactful solutions, we empower our team members to excel in their roles and contribute meaningfully to the future of software development.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - EMEA East in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager - EMEA East at Sonar, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Sonar. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager - EMEA East. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager - EMEA East in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Sonar:When writing your cover letter, make sure to tailor your message specifically for Sonar. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Sonar
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Sonar that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Sonar that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Sonar’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
