Channel Partner Manager
Channel Partner Manager

Channel Partner Manager

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Manage and grow relationships with channel partners to drive sales and profitability.
  • Company: Join Sonar, a global leader in secure, high-quality code solutions with a dynamic culture.
  • Benefits: Enjoy flexible work options, a supportive environment, and opportunities for continuous learning.
  • Why this job: Be part of a mission-driven team that values respect, creativity, and collaboration.
  • Qualifications: 7+ years in channel management, ideally in tech; strong communication and teamwork skills required.
  • Other info: Diversity and inclusion are core values; all backgrounds are encouraged to apply.

The predicted salary is between 36000 - 60000 £ per year.

At Sonar, we’re a group of brilliant, motivated, and driven professionals working hard to help organizations build responsible, secure, high-quality code quickly and systematically. We build solutions that don’t just solve symptoms of problems – we fix problems at the source – source code, to be specific. We have a dynamic culture with employees worldwide and hub offices in the USA, Switzerland, the UK, Singapore, and Germany. We believe team members should have the opportunity to come to work every day, work on a product they are proud of, love what they do, and feel energized by their peers. With our roots deep in the open source community, we’re all about the mission: provide solutions that deliver Clean Code.

The Partner Manager wins, maintains, and expands relationships with assigned channel partners. Assigned to channel partners based on geography, channel, or market, the Partner Manager is responsible for achieving qualified pipeline development, profitability, and partner recruitment objectives. The Partner Manager represents the entire range of Sonar’s products and services to assigned partners though may focus on a specific solution or product set if focused in a partner vertical market. The Partner Manager reports to the Vice President of EMEA & APJ Sales.

In this role, you can expect to:

  • Discover, evaluate, and develop potential partners with business models and technology stacks that complement Sonar’s offerings. Potential partners include Global and Regional Consulting Partners, System Integrators, Software Resellers, Technology Alliance and Distributors.
  • Develop partner territory plan for a region and execute the business plan to deliver outcomes measured in new bookings, renewals, and new logos.
  • Establish productive, professional, and strong relationships with key personnel in assigned partner accounts and territories.
  • Engage in meaningful business and account reviews to support partners in meeting assigned targets for profitable sales volume and strategic objectives in assigned partner accounts.
  • Build momentum and executable next steps in the joint partner planning process that develops mutual performance objectives, financial targets, and critical milestones associated with a productive partner relationship.
  • Proactively assess, clarify, and validate partner needs on an ongoing basis.
  • Manage Sonar’s channel policies and expectations of partners to minimize channel conflict.
  • Ensure partners receive and complete the required enablement program and that partner and Sonar’s continuous business and technology align and comply.

The skills you will demonstrate:

  • 7+ years of proven experience in channel and partner management in a technology software B2B, ideally in a SaaS or subscription model; Dev Tools experience would be a plus.
  • Proven track record in building, maintaining, and expanding high-performance partners in the EMEA region.
  • Self-starter with a can-do attitude and willingness to roll up sleeves and tackle challenges.
  • Strong communication and listening skills, able to influence at all levels.
  • Ability to work effectively as part of a team; be a bar raiser in the company values and culture.
  • Curious, willing to unlearn to learn; confident and a great communicator.

Why you will love it here:

  • Our culture and mission set us apart. We have a dynamic work culture that values respect and kindness – and embraces the right to fail (and get right back up again!). We believe that the best idea wins and everyone has a voice.
  • We believe that great people make a great company. We value people skills as much as technical skills and strive to keep things friendly and laid-back while still being passionate leaders in our domains.
  • We embrace work-life balance. It is important to maintain a healthy work-life balance. This is why we have a flexible work policy that includes remote and in-office hybrid work (minimum three days a week in the office - Monday/Tuesday/Thursday).
  • We have a growth mindset. We love to learn and believe that continuous education is critical to our success. In an ever-changing industry, new skills are a must, and we're happy to help our team acquire them.

We prioritize Diversity, Equity, and Inclusion: At Sonar, we are a global workforce and recognize the value of different backgrounds and global cultures. We are committed to creating a diverse work environment and are proud to be an equal-opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All offers of employment at Sonar are contingent upon the clear results of a comprehensive background check conducted prior to the start date. Please note that applications submitted through agencies or third-party recruiters will not be considered.

Channel Partner Manager employer: Sonar

At Sonar, we pride ourselves on fostering a dynamic and inclusive work culture that values respect, kindness, and the right to innovate. With a flexible hybrid work policy and a strong emphasis on continuous learning, we empower our employees to thrive both personally and professionally. Join our diverse team of over 550 talented individuals from 33 nationalities, and be part of a mission-driven company where your contributions truly matter.
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Contact Detail:

Sonar Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Channel Partner Manager

✨Tip Number 1

Familiarise yourself with Sonar's products and services, especially those related to Clean Code. Understanding their offerings will help you engage in meaningful conversations with potential partners and demonstrate your value as a Channel Partner Manager.

✨Tip Number 2

Network within the tech community, particularly focusing on B2B SaaS and Dev Tools. Attend industry events or webinars where you can meet potential partners and showcase your expertise in channel management.

✨Tip Number 3

Prepare to discuss your previous successes in building and maintaining high-performance partnerships. Be ready to share specific examples that highlight your ability to drive profitability and achieve sales targets in similar roles.

✨Tip Number 4

Demonstrate your understanding of the EMEA market by researching current trends and challenges. This knowledge will not only impress during interviews but also show your commitment to aligning with Sonar's strategic objectives.

We think you need these skills to ace Channel Partner Manager

Channel Management
Partner Relationship Management
B2B Sales Experience
SaaS Knowledge
Business Development
Strategic Planning
Communication Skills
Negotiation Skills
Influencing Skills
Market Analysis
Problem-Solving Skills
Team Collaboration
Curiosity and Willingness to Learn
Performance Metrics Management
Account Management

Some tips for your application 🫡

Tailor Your CV: Make sure to customise your CV to highlight your experience in channel and partner management, especially in the technology software B2B sector. Emphasise any relevant achievements that demonstrate your ability to build and maintain high-performance partnerships.

Craft a Compelling Cover Letter: Write a cover letter that reflects your understanding of Sonar's mission and culture. Mention specific examples of how your skills and experiences align with the role of Channel Partner Manager, particularly your ability to develop partner relationships and achieve business objectives.

Showcase Relevant Skills: In your application, clearly outline your strong communication and listening skills, as well as your self-starter attitude. Provide examples of how you've influenced stakeholders at various levels and contributed to team success in previous roles.

Highlight Continuous Learning: Demonstrate your growth mindset by mentioning any recent training or skills you've acquired that are relevant to the role. This could include courses on SaaS models, Dev Tools, or any other relevant technology that aligns with Sonar's offerings.

How to prepare for a job interview at Sonar

✨Understand the Company Culture

Before your interview, take some time to research Sonar's culture and values. They emphasise respect, kindness, and a growth mindset, so be prepared to discuss how you align with these principles and how you can contribute to their dynamic work environment.

✨Showcase Your Channel Management Experience

With over 7 years of experience in channel and partner management being a key requirement, make sure to highlight specific examples from your past roles. Discuss how you've successfully built and maintained high-performance partnerships, particularly in the EMEA region.

✨Demonstrate Strong Communication Skills

As a Partner Manager, effective communication is crucial. Be ready to provide examples of how you've influenced stakeholders at various levels. Practice articulating your thoughts clearly and confidently, as this will showcase your ability to engage with partners effectively.

✨Prepare for Scenario-Based Questions

Expect to face scenario-based questions that assess your problem-solving skills and ability to manage partner relationships. Think of situations where you've had to clarify partner needs or resolve conflicts, and be ready to discuss the outcomes and lessons learned.

Channel Partner Manager
Sonar
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  • Channel Partner Manager

    London
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-04-06

  • S

    Sonar

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