At a Glance
- Tasks: Lead and develop a high-performing sales team to drive scalable revenue.
- Company: Join Sona, a dynamic company transforming an underserved market.
- Benefits: Competitive salary, share options, generous leave, and professional development.
- Other info: Enjoy a hybrid work model and annual team retreats.
- Why this job: Shape the future of sales in a high-growth environment with real impact.
- Qualifications: Experience building and scaling sales teams in high-performance settings.
The predicted salary is between 120000 - 150000 £ per year.
About the Role
At Sona, we're selling into a market that has been underserved for decades, and the momentum is real. As our Sales Director, you'll build and lead the AE team that turns that momentum into repeatable, scalable revenue. If you want to inherit a finished playbook, this isn't the role. This is a build. You'll take strong foundations, a product customers genuinely need and a growing pipeline, and shape how we generate demand, run deals, and coach reps to win. You'll report to Nathan, our VP of Sales, and work hand in hand with marketing, product, and the customer team to keep the whole motion tight.
Responsibilities
- Lead, coach, and develop the AE team, setting the standard for how we sell and how we win.
- Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth.
- Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals.
- Get into the detail of live deals - the champion, the business value, the competition, and where the next push needs to come from.
- Set the operational rhythm of the team: pipeline reviews, forecasting, hiring, and coaching cadences.
- Own how the team is built, hiring high-quality reps and raising the bar as we scale.
- Partner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp.
- Bring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity.
Requirements
- You've built or significantly scaled an AE team before, not just run one that was already established.
- You've worked in an environment with high targets and high performance expectations.
- You've built pipeline generation engines that worked, and you can talk honestly about the ones that didn't.
- You're a genuine coach: the reps who worked for you left better than they arrived.
- You bring real operational rigour, structuring your weeks and months to execute rather than react.
- You've worked in a high-growth start-up or scale-up and know what it means to build without a safety net.
- You're genuinely curious about customers and the frontline market, and that curiosity shows in how you sell.
- Bonus: experience selling into frontline sectors (social care, hospitality, retail), or a background in workforce management, HR tech, or adjacent enterprise SaaS.
Benefits
- Salary: £120,000 - £150,000 base, double OTE (£240,000 - £300,000 on-target earnings).
- Hybrid: Based in our London office (min 3 days a week), with regular travel to customers and prospects across the UK.
- Share options.
- 35 days annual leave (25 days standard plus 10 flexible public holiday days).
- Extra day of leave for every year of service.
- Pension contributions matched up to 5%.
- Comprehensive health insurance.
- Enhanced parental leave & pay.
- Workplace nursery scheme.
- Annual all expenses paid team retreats.
- The latest Macbook and equipment budget for your home office.
- Professional development budget.
- Unlimited free books.
Sales Director employer: Sona
At Sona, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. As a Sales Director, you'll not only lead a talented team but also have the opportunity to shape our sales strategy in a high-growth environment, all while enjoying generous benefits such as 35 days of annual leave, share options, and a commitment to professional development. Our London office provides a vibrant setting for collaboration, with a focus on employee growth and well-being, making Sona a truly rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you're genuinely interested in what they do.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience and how it aligns with the role of Sales Director. Focus on your achievements in building teams and generating pipeline – this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you in the door!
We think you need these skills to ace Sales Director
Some tips for your application 🫡
Show Your Leadership Skills:As a Sales Director, we want to see your leadership style shine through in your application. Share specific examples of how you've built and coached teams in the past, and don't be shy about highlighting your successes!
Be Honest About Your Experience:We appreciate transparency! If you've faced challenges in pipeline generation or team management, share those experiences too. Talk about what you learned and how it shaped your approach to sales.
Tailor Your Application:Make sure your application speaks directly to the role. Use keywords from the job description and relate your past experiences to the responsibilities listed. This shows us that you understand what we're looking for!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Sona
✨Know the Market Inside Out
Before your interview, dive deep into the market Sona is targeting. Understand the pain points and opportunities that have been overlooked for years. This knowledge will not only impress but also show your genuine curiosity about customers and the frontline market.
✨Showcase Your Coaching Skills
Be ready to discuss specific examples of how you've developed AE teams in the past. Highlight your coaching style and how you’ve helped reps improve their performance. Remember, they want someone who can genuinely uplift the team, so share success stories that demonstrate your impact.
✨Talk Pipeline Generation Like a Pro
Prepare to discuss your experience with building pipeline generation engines. Be honest about what worked and what didn’t, and be ready to share your strategies for sustainable growth. This role is all about owning pipeline generation, so showing your expertise here is crucial.
✨Bring Your Operational Rigour
Sona is looking for someone who can structure their time effectively. Be prepared to explain how you plan your weeks and months to execute rather than react. Share your methods for maintaining operational rhythm, like pipeline reviews and forecasting, to demonstrate your ability to keep the team on track.
