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- Tasks: Own and evolve Sona's visual identity across all platforms and create engaging brand assets.
- Company: Join a fast-growing AI-native workforce management company making a real impact.
- Benefits: Competitive salary, share options, 35 days leave, and professional development budget.
- Why this job: Be a founding designer with real ownership and influence on brand direction.
- Qualifications: Strong brand experience, business understanding, and fluency in AI design tools.
- Other info: Dynamic London-based role with flexible hybrid working and exciting career growth opportunities.
The predicted salary is between 55000 - 70000 £ per year.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people. Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo). It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.
About the Role
We’re hiring our first brand designer to own and evolve Sona's visual identity through our next phase of growth. We need someone to take ownership of the brand and bring it to life across every touchpoint, executing at pace, iterating based on what works, and building the systems that let us scale without losing quality. We’re looking for someone with strong brand experience and enough business understanding to visually represent the benefits and use cases of our product. A strategic thinker with a natural "just do it" attitude who prides themselves on both speed of production and obsession with detail. "Founding" means you’ll have real ownership over brand direction and execution. You’ll be designing, animating, shooting, and editing, with a clear path to building and leading a creative team as we scale.
Responsibilities
- Own and evolve Sona's visual identity across everything: website, product marketing, sales materials, social, events.
- Build the visual systems, guidelines, and templates that will scale as we grow, including a design system in Google Slides that makes it easy for anyone to create on-brand presentations.
- Create assets across web, digital, print, and video.
- Produce motion graphics and animations.
- Handle photography and video production for campaigns and customer stories.
- Experiment constantly with AI tools to move faster.
Requirements
- Strong brand experience. You’ve built or evolved brand identities before.
- Business understanding. You can translate product benefits and use cases into visual stories.
- AI-native workflow. You’re fluent in Midjourney, Runway, Figma AI, Adobe Firefly, and whatever launched last week.
- Real versatility. You move between brand design, graphic design, animation, photography, and video editing.
- Speed and detail. You pride yourself on both.
- B2B experience. You’ve worked in B2B SaaS before, ideally with customers in industries like hospitality, retail, healthcare, or logistics.
- London-based. This role is in our London office (flexible hybrid).
Benefits
- Salary: £55-70k
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Comprehensive health insurance
- Enhanced parental leave & pay
- Co-working space stipend for those based outside London
- Bi-annual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Professional development budget
- Unlimited free books
Note: this represents a typical benefits package for a UK-based, full-time employee. Exact details may vary based on location and employment type but we try to be as fair as possible to all of our team members. Please ask your contact in the Talent team to clarify the available benefits for you.
Founding Brand Designer employer: Sona
Contact Detail:
Sona Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Founding Brand Designer
✨Tip Number 1
Get to know the company inside out! Research Sona's mission, values, and recent projects. This will help you tailor your approach and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Show off your skills! Create a portfolio that highlights your best work, especially projects that align with Sona's brand vision. Make it easy for them to see how you can contribute right away.
✨Tip Number 4
Be proactive! After applying through our website, follow up with a friendly email expressing your enthusiasm. A little nudge can go a long way in keeping you top of mind!
We think you need these skills to ace Founding Brand Designer
Some tips for your application 🫡
Show Off Your Brand Experience: Make sure to highlight your previous work with brand identities. We want to see how you've evolved brands before and how you can bring that experience to Sona. Use specific examples to showcase your skills!
Be Visual and Engaging: Since this role is all about visual identity, don’t just tell us about your skills—show us! Include a portfolio that reflects your design style and versatility. We love seeing creativity in action!
Understand Our Business: We’re looking for someone who can translate product benefits into visual stories. Make sure your application reflects an understanding of our mission and how your design can help communicate that effectively.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Sona
✨Know Your Brand Inside Out
Before the interview, dive deep into Sona's brand identity and values. Understand how they position themselves in the market and think about how your design philosophy aligns with their vision. Be ready to discuss how you can enhance their visual identity and bring it to life across various platforms.
✨Showcase Your Versatility
Prepare a portfolio that highlights your range of skills—brand design, animation, photography, and video editing. Make sure to include examples that demonstrate your ability to create cohesive visual systems at scale. This will show that you’re not just a one-trick pony but a versatile designer who can adapt to different needs.
✨Emphasise Your AI Fluency
Since Sona is looking for someone who can leverage AI tools, be ready to discuss your experience with platforms like Midjourney, Figma AI, and Adobe Firefly. Share specific examples of how you've used these tools to enhance your workflow and produce high-quality designs quickly.
✨Prepare for a Fast-Paced Environment
Given the emphasis on speed and detail in the job description, come prepared with examples of projects where you had to work under tight deadlines without compromising quality. Highlight your 'just do it' attitude and how you manage to keep an eye on the finer details while delivering results swiftly.
