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For Companies At a Glance
- Tasks: Engage prospects and create outreach strategies in a dynamic sales environment.
- Company: Join Sona, an innovative tech company transforming frontline workforce management.
- Benefits: Competitive salary, hybrid work, generous leave, and professional development opportunities.
- Why this job: Kickstart your sales career with mentorship and real impact in a high-growth team.
- Qualifications: Sales experience, ambition, resilience, and a passion for growth.
- Other info: Be part of a supportive culture with excellent career advancement potential.
The predicted salary is between 35000 - 40000 £ per year.
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people. Enter Sona: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams. In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo). It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place.
About the Role
Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining Sona as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling. This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business.
Responsibilities
- Identify and engage with prospects in the Social Care or Hospitality vertical.
- Partner with our marketing and sales teams to create compelling outreach strategies.
- Making outbound calls to strategic contacts (Directors / C‑Suite).
- Running discovery calls.
- Experiment to determine the right messaging and content for prospective customers across all funnel stages.
- Arrange meetings with customers and Account Executives.
- Collaborate closely with seasoned professionals who are invested in your growth and success.
- Be the face of Sona.
- Attend relevant events and trade shows to meet current and future customers in‑person.
This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.
Requirements
- You have at least 6‑12 months of experience in a sales development role at a tech or software company.
- You have ambition, resilience, and a genuine passion for career growth.
- You have a curiosity to learn and adapt in a dynamic, fast‑paced environment.
- You’re comfortable picking up the phone to senior people (C‑Suite, Directors etc).
- You’re obsessed with finding new ways of delivering business growth; you’re motivated by hitting targets and capable of self‑directing.
- You’re interested in sales psychology and communication.
- You’re always testing and trying new things to figure out what messaging converts a prospect into a meeting.
Benefits
- Salary: £35‑40k + 50% OTE bonus
- Hybrid – Monday, Wednesday & Thursday in the London office
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Extra day of leave for every year of service
- Pension contributions matched up to 5%
- Comprehensive health insurance
- Enhanced parental leave & pay
- Co‑working space stipend for those based outside London
- Bi‑annual all expenses paid team retreats
- The latest Macbook and equipment budget for your home office
- Professional development budget
- Unlimited free books
Business Development Representative employer: Sona
Contact Detail:
Sona Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Get to know the company inside out! Research Sona's mission, values, and recent achievements. This will not only help you tailor your conversations but also show that you're genuinely interested in being part of the team.
✨Tip Number 2
Practice your pitch! Whether it's a cold call or a casual chat, having a clear and confident way to introduce yourself and what you can bring to the table is key. We want to hear your passion for sales and how you can contribute to our growth.
✨Tip Number 3
Network like a pro! Attend industry events and trade shows where you can meet potential customers and other professionals. This not only expands your connections but also gives you real-world insights into the market we operate in.
✨Tip Number 4
Don’t be afraid to follow up! After meetings or calls, send a quick thank-you note or a message summarising your discussion. It keeps the conversation going and shows your commitment to building relationships.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about joining Sona and making a difference in the world of tech.
Tailor Your CV: Make sure your CV is tailored to the Business Development Representative role. Highlight relevant experience, especially in sales development, and showcase how your skills align with what we’re looking for at Sona.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for our team. Share specific examples of your achievements and how they relate to the responsibilities outlined in the job description.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Sona
✨Know Your Product Inside Out
Before the interview, make sure you understand Sona's platform and how it addresses the challenges faced by frontline organisations. Familiarise yourself with the features of the product, especially in Scheduling, HR, Payroll, and Communications. This will help you articulate how you can contribute to the team and engage effectively with prospects.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play during your interview, simulating calls with C-Suite executives or Directors. Practise your pitch and responses to common objections. This will not only showcase your sales skills but also demonstrate your ability to think on your feet and adapt your messaging.
✨Showcase Your Curiosity and Learning Mindset
Highlight your passion for learning and adapting in a fast-paced environment. Share examples of how you've previously tested different outreach strategies or messaging to improve your results. This aligns perfectly with Sona's culture of innovation and growth.
✨Ask Insightful Questions
Prepare thoughtful questions about Sona's growth trajectory, team dynamics, and mentorship opportunities. This shows your genuine interest in the role and helps you assess if the company is the right fit for you. Plus, it demonstrates that you're proactive and engaged.
